If you want to achieve high rankings, it is wise to follow the advice that search engine official representatives give from time to time. This is first-hand information, which is precisely confirmed, and there is no reason to doubt it. So, what you need to consider in order to get high rankings in search results – according to the representatives of search engines themselves.
1. Relevant and attractive headlines
Content is the most important thing. And the content must be served correctly in order to be visible and popular with readers. It is important to pay attention not only to the content of the page, but also to the meta description, URL, and title. These are the most important components that greatly influence page popularity and page rank.
There are many pages and websites on the web that have boring, irrelevant titles, poor descriptions, and an obscure URL that is difficult to read. This prevents such pages from ranking well by search engines and showing up in the top positions in search results. Despite the fact that many of them really deserve it.
Useful for You: 10 Powerful SEO Strategies to Follow
2. Meta description tag
A short page description allows search engines to better understand the content. And this directly affects the rating. If the search engine is not sure that this or that text is relevant to the query, this text will never appear in the search results. That is why you need to do everything possible to briefly, adequately, and comprehensively describe the content in the description. This greatly increases the chances of ranking high in search engines.
In addition, the short description is used by search engines as a snippet in search results. If it is absent or turns out to be irrelevant, the search engine will take a random piece of text, which is often not the best option of all. It is much more effective to promote content when the description is under control, and not left to the mercy of search engine algorithms.
3. Structured data markup
Structured data is data over data, a kind of meta-description in a special markup language for page fragments. If the markup is done correctly, the search engine will better understand what this page is about, which means that the relevance of this page will increase. This, in turn, can improve the position of the site in the search engines.
In addition, search engines generate extended snippets based on structured data markup. These snippets can include prices, ratings, schedules, addresses, and much, much more. Advanced snippets have the advantage of standing out from others, so they collect more clicks.
4. Unique 404 page
Often, visitors try to visit a page that for some reason does not exist. The right 404 page that informs that the page is not available and allows you to navigate to other pages on the site can have a strong impact on the user experience and improve the so-called user factors.
Typically, a 404 page allows you to navigate to the home page of the site. But it will be much better if you provide visitors with additional opportunities – links to popular materials, new materials. Thus, the visitor is more likely not to leave the site when faced with a 404 error but will continue to explore the site using available links.
Useful for You: 35+ Powerful Ways to Make Money Online
5. Acceleration and optimization of the mobile version
For desktop systems, this is not as relevant as for mobile devices. However, since mobile phones are already taking the first positions, this factor becomes extremely important. Loading speed is a ranking factor – the faster your site loads, the better.
It might be worth considering implementing AMP – Accelerated Mobile Pages. Especially if the loading of the traditional version of the site takes more than 3 seconds.
6. Human-readable URL
Creating meaningful, but at the same time as short as possible links (URLs) to the pages of the site can really help your visitors and search engines. Extremely strange links, which contain various symbols, letters, and numbers, are chaotic and have no meaning. Such links are useless and only harmful.
However, human-readable, correctly and logically organized links give search engines more information, allow the algorithm to better determine the structure of the site, and visitors can only use the link to determine the content of the article before clicking on it.
Useful for You: Top 7 Challenges in Artificial Intelligence in 2021
7. Access to the source code
In addition, access to code files helps to better visualize the site in some situations, especially on mobile devices.
7. Internal links
Internal links are just as important as external links. Even if the site is not new and search engines indexed it long ago, it is worth checking internal links from time to time and optimizing them. Linking pages to each other using internal links improves indexing, as well as confirms the usefulness and importance of a particular page to the search engine.
More important pages in terms of promotion should have more backlinks. Not only external, but also internal.
8. HTTPS security protocol
Nowadays, users expect high network security. Preventing unauthorized access to information that is transmitted between the site and the user is an extremely important factor that search engines have begun to take into account. From now on there are two criteria. The first is the quality of the site, the second is its safety. This is especially important for commercial sites, because it is here that you have to operate with information that is directly related to payment data.
The HTTPS protocol provides strong data encryption and prevents unauthorized access to sensitive information, which should be achieved in order to gain trust from users and search engines.
9. Semantic kernel
The semantic kernel is a list of popular user queries, that is, these are phrases, words, and phrases that they enter into the search line.
If, when arranging Internet resources content, take into account all these requests, then you can make it really interesting and useful for consumers, which will undoubtedly help to increase the site’s ranking in search engines. Consequently, the one who takes into account the greatest number of wishes will win among the competitors.
With the help of the semantic kernel, you can reveal all aspects of the topic and relate it to others. For example, if you take an online store selling an iPhone, then in addition to the query “buy an iPhone”, you can also use “cases for iPhone”, as well as use words related to the mobile theme in general.
All things in the world are interconnected in a certain way. This also applies to the structure of the site. To improve a company’s search engine rankings, all pages or topics need to be linked together. This connection must be arranged in such a way that search algorithms understand and perceive it.
10. Website content
To increase the popularity of the website and get its rating up, the website can be arranged with interesting and original information. It is necessary to add content quite often, at least one article per day, that is, the approximate frequency of posting is five articles per week.
The more attractive information a site has, the higher its rating.
About the author
Melisa Marzett works for a resume editing service Resume Perk for more than 5 years now. Resume services require experts in the area of writing resumes and Melisa is an expert. Along with resumes, she works upon articles and essays about anything.