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Top 7 Tools for Small Businesses for Online Marketing Success

What it takes you to succeed in online marketing, and what strategies will win companies follow? Let us explore.

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Top 7 Tools for Small Businesses for Online Marketing Success

About 28 million small businesses are now competitive to thrive in the United States itself, and the global count is multifold. As this number is going up day by day, all these small business owners are looking for a competitive edge to succeed. If you happen to be one among these, then there are high chances that you are also looking for strategies to outshine the competition.

There are no such smart ways to know what the future holds for you in real, but one thing is sure. You may never want to be in the 80% slot whose business tends to fail within 18 months of initiation. What it takes you to succeed in marketing, and what strategies will win companies follow? Let us explore.

Online marketing success

We are now in a brand-newera of internet-based technologies. Even the great small business ideas out there must have a powerful presence online to succeed. Businesses need to have a strategy in place, which can leverage the powers of social media, search engine optimization, etc. to drive in more traffic and make use of social media marketing advancements to reap the optimum benefits.

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Here in this post, we will discuss the top marketing tools which a start-up business may need. Those who are already into it may be familiar with a few of them, but from managing social media campaigns to handling entire project management, proper usage of these tools will help you to ensure the competitive edge to succeed.

Marketing tools for small businesses

1. Google Analytics

This is the No.1 tool anyone should think of while incorporating analytics into your online marketing projects. This is a free tool from Google, and Analytics must be made a part of your marketing strategy from the very beginning. Many out there still consider Google Analytics as a traffic management tool, but it can have a bigger impact on streamlining your marketing strategy for success. With the data-driven insights shared by Analytics, you can adjust your social media, SEO, or content strategy to capture more results. For new businesses, installing Google Analytics at a very early stage is crucial to building a successful marketing strategy for more accurate data-driven decision-making.

2. HubSpot

In business marketing, CRM software, and sales management, HubSpot is now one of the top tools to be used. In the case of marketing, this software can be an all-in-one solution for users. From attracting more customers to successfully closing maximum leads, HubSpot can bring together the entire marketing automation funnel. On HubSpot, you get access to all such activities related to blogging, SEO, social media, website, landing pages, lead management, call to actions, marketing automation, mail management, analytics, etc.

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3. MailChimp

MailChimp is an email marketing tool used by about 80% of the B2C and B2B companies lately. Getting this, you can instantly set off with a successful email marketing strategy. As of late, MailChimp claims to be the top mail marketing provider across the world. Even though there are many alternatives for this, this intelligent tool far outweighs others in terms of features. The self-service option of MailChimp will help you find quick answers to all questions. The small and startup businesses offer a free plan for less than 2000 subscribers and not more than 12000 emails to be sent per month.

4. Trello

For those who are new to marketing, FLOSUM suggests Trelloas a matchless organizer tool, which will help improve your marketing team’s functions and productivity. Trello can help manage your projects more efficiently by keeping all involved on the same page and prioritizing tasks by saving a lot of time and effort. For example, you may share promotional blog posts on Trello before you publish those so that others get an opportunity to go through the same and share their thoughts to strengthen it before it goes out to the public. It is a very easy-to-understand and user-friendly tool that only takes a few minutes to set up a board for each marketing project you handle.

5. Hootsuite

As we know, social media plays a crucial role in the success of any business lately. Regardless of your company’s size or domain, a successful social media marketing strategy will help you reach real people and generate business in the digital era. Installing Hootsuite will help you effectively schedule social media posts and run campaigns logically for maximum effectiveness by saving a lot of time for you. There are many unique features on Hootsuite like it can identify influencers for your marketing efforts, reply to comments through the dashboard, and also centrally manage your profiles on various social media platforms by automating the same.

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6. KISSmetrics

If you are into digital marketing, the KISSmetrics can be the best tracker tool to analyze and optimize your campaigns’ performance. Using it effectively, you can see what is working for you and what not across all your mobile, web, and social media campaigns. It is primarily an analytics tool that can provide you a funnel report where you can instantly see the snapshot where the leaks are happening in your business. KISSmetrics is a chape tool starting at just $120 per month but offering you the same features as many of the premium tools in this sector.  With a wide range of features and products, KISSmetrics insights can give you invaluable insights to grow your business.

7. Followerwonk

If you are trying your fortune in social media marketing, then Followerwonk can be invaluable too. The tools on this platform are meant to help you facilitate your social media strategy by digging more deeply into the analytics data and make use of it to strategize your efforts. Folloerwonk is easy to use and also extremely useful in what it does. This platform’s services can be broadly categorized into finding, analyzing, and optimizing your social strategies. 

What we discussed is not a comprehensive list. Still, you can find many more online marketing business tools, too, like the All in One SEO Pack, BuzzSumo, Crazy Egg, and many more to better facilitate your devoted digital marketing efforts.

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Business

Lawsuit Claims Cinemark Shortchanged Customers on Sold Beverages

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Lawsuit Claims Cinemark Shortchanged Customers on Sold Beverages

A North Texas movie-goer has filed a lawsuit over Plano-based Cinemark drink sizes.

The lawsuit alleges that the movie theater chain fleeced its customers by shorting beverages sold in the chain’s canteens.

The chain loudly advertised that the 24-ounce container is a better deal, claiming consumers will get more for less price, while the reality is that Cinemark swindles customers by shortchanging them on sales for the 24-ounce beverage cup.

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Cinemark Accused of Shortchanging Customers on Beverage Sales

The proposed class action lawsuit has been filed in a Texas federal court and it indicts the movie.

The lawsuit further details how consumers got only 22 ounces of liquid, which is the maximum that can be filled in Cinemark’s 24-ounce cups.

It is alleged that the deception was part of a deliberate packaging and pricing practice.

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Also Read: California mother files lawsuit against Tesla after her 2-year-old child starts Model X and runs over her

Theaters pay almost 50% of the revenue generated by ticket sales to the studios but keep all the profits generated by the sales of food and beverage.

Increased competition has pushed the chain to offer concessions and bonuses, and this helped Cinemark in 2023 to record its highest concession sales of all time.

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However, the lawsuit alleges that Cinemark dupes its customers by shortchanging them on sales for the 24-ounce beverage cup instead of the 20-ounce beverage cup.

The reality is that consumers pay less for a 20-ounce cup, which is also a better deal than buying a 24-ounce beverage cup.

The complaint stated,

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“The size of the container in relation to the actual volume of the product contained in it was intended to mislead the consumer into believing the consumer was getting more of the product than what was in the container by a twelfth.”

The lawsuit was brought by Texas resident Shane Waldrop, who purchased a 24-ounce beverage cup in February which cost him $8.80 before tax.

However, on closer look, he realized that the cup was not large enough to hold 24 ounces. This was confirmed later when Shane took the cup home and found that it could contain only 22 ounces of liquid.

Thus, the consumer was duped 2 ounces for every cup he bought.

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The lawsuit charged the movie theater chain with neglectful falsification, deception, unjust profiteering, and a violation of Texas’ Deceptive Trade Practices Act and asked for a court order to halt such practices.

Waldrop is seeking compensatory damages and also demanded a jury trial over the claims.

Also Read: Johnson Controls subsidiary Tyco Fire Products to pay $750 mn to settle ‘forever chemicals’ lawsuit

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Business

Mukesh Ambani’s 67th Birthday: How He Built The Reliance Industries

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Mukesh Ambani Birthday

It is Mukesh Ambani’s 67th birthday, and today we will try to get to know about the incredible journey of this man who, with sheer determination and grit, has created one of the biggest conglomerates in the world.

Reliance Industries, which passed into his hands in the 2000s, grew at a pace which was phenomenal.

Born on April 19 to Dhirubhai Ambani and Kokilaben in Aden, Yemen, where his father was based before moving back to India.

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Reliance Industries was already a big company, but its growth after Mukesh Ambani took on the reins was phenomenal.

With astute business acumen and strategic vision, Ambani has propelled Reliance Industries to dizzying heights, making it one of India’s most powerful empires.

It was under his stewardship that Reliance Industries diversified from being a petroleum company to enter other fields like Telecommunication and the Aerospace industry.

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The 5G revolution, which has swept the country, is largely due to the efforts of Mukesh Ambani and his company Jio. Jio offered high-speed and cheap internet services to the farthest corners of the company, and this helped it to capture a major chunk of the telecommunication sector. Today the nation’s population is using internet data in an unprecedented way.

Another diversification move was the entry of Reliance Industries into retail, energy, petrochemicals, and media. Reliance also acquired and invested in Future Group’s retail assets, as well as the creation of JioMart, an e-commerce venture.

Reliance also entered into a partnership with the Indian media company Viacom18 and the American entertainment giant Disney to create a joint venture, valued at $8.5 billion. The venture also gave exclusive rights to Reliance to distribute Disney productions in India.

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It is his futuristic vision which catalyzed Reliance Industries to invest heavily in the renewable energy sector. The company has built solar and wind energy farms and is contributing in a big way to help India achieve its renewable energy targets while lowering carbon emissions and environmental impact.

Again, it is his futuristic views which made him create the Jio Institute, which is a truly world-class educational institution dedicated to cutting-edge research and technical improvement. The stated motto of the institute is to help develop future leaders and innovators who will help the country grow to become a developed nation in the coming decades.

The phenomenal growth and success of Reliance Industry can be attributed to Mukesh’s keen sense to anticipate market trends, evolve as per changing consumer preferences, seize emerging possibilities, and produce products and services of the highest quality.

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As of April 19, 2024, according to Forbes, Mukesh Ambani’s net worth is to the tune of $115.8 billion, and he is ranked one of the top 10 wealthiest people in the world on Forbes magazine’s annual list of billionaires in 2021, 2022, and 2023.

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Net Worth

Pavel Durov Net Worth 2024: How Much is the Russian-born Emirati Entrepreneur Worth?

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Pavel Durov Net Worth 2024: How Much is the Russian-born Emirati Entrepreneur Worth?

Who is Pavel Durov?

Pavel Valeryevich Durov, born on October 10, 1984, is a Russian entrepreneur renowned for founding the social networking site VK and the Telegram Messenger. He is the younger sibling of Nikolai Durov. After stepping down as CEO of VK in 2014, Pavel, along with his brother, led a nomadic lifestyle in self-imposed exile, holding citizenship from Saint Kitts and Nevis. He is recognized for his contributions to the tech industry and his advocacy for user privacy.

Pavel Durov Career?

Durov’s journey in the tech industry began in 2006 when he co-founded VKontakte (VK), inspired by Facebook’s success. Under his leadership, VK flourished, reaching a valuation of $3 billion. However, conflicts with Russian authorities over user data led to his departure from VK in 2014. Subsequently, he focused on Telegram, emphasizing privacy and security, earning him acclaim as a tech visionary.

Pavel Durov’s Net Worth

As of 2024, Pavel Durov’s net worth is estimated to be an impressive $17 billion. His wealth stems from his pioneering work with Telegram and VK, propelling him into the upper echelons of the tech industry. Durov’s success serves as an inspiration for aspiring entrepreneurs worldwide.

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Pavel Durov Age?

Pavel Durov, born on October 10, 1984, is currently 39 years old. Despite his relatively young age, he has achieved remarkable success in the tech world, demonstrating his entrepreneurial prowess and innovative thinking.

Pavel Durov Family: Parents

Pavel Durov’s father, Valery Semenovich Durov, is a distinguished academic with a Doctorate in Philological Sciences. His grandfather, Semyon Petrovich Tulyakov, was a decorated World War II veteran. Durov’s family background reflects a tradition of intellectual and academic excellence.

Pavel Durov Height and Weight

As of 2024, Pavel Durov stands at 5 feet 10 inches (178 cm) tall and weighs approximately 163 pounds (74 kg). His physique, along with his intellect and entrepreneurial acumen, contributes to his charismatic presence and success in the business world.

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Also Read: Nasser Al-Khelaifi Net Worth 2024: How Much is the President of Paris Saint-Germain Worth?

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