There are several traditional methods to increase the rating of your SEO. The most popular ones are blog posting, pay-per-click ads, social media marketing, etc. One of the little-known but practical ways to increase your SEO rating is to use explainer videos.
It may come as a surprise because many businesses and brands see explainer videos as an effective sales pitch or a way to educate consumers and create brand awareness. However, they can also influence SEO rankings with the right technology and distribution.
According to the video wizzes at Spiel, explainer videos raise the odds of meeting the final search engine ranking targets by 58 percent, as seen on every search results page by Google. How is that? Follow the article to find out how videos will help you to improve your Google ranking.
Get Your Video Features On Search Engines.
You will also find YouTube videos with search results on Google. Relevant videos first appear when you enter a search engine with unique keywords. This boosts your chances of ranking on Google, too, when you customize your explainer video for YouTube.
YouTube is also the second most popular search engine. If you post a fascinating video on YouTube, it creates significant website traffic that affects your Google search ranking. Explainer videos are exciting and keep the viewer involved until their end. Add a call-to-act button to bring the viewer to your website and increase the chances of traffic generation and search results.
Increase Traffic On Websites
According to the figures, video content is 50 percent stronger in website traffic generation. The more traffic on the website, the greater the chances of increasing website conversions. In addition, the audience is keener to study the concert crisply and engagingly than only videos can demonstrate.
If the audience considers your content more effective, they will most likely share it with friends and family, which will increase the traffic of your website. Once your video becomes viral, you can confidently expect large visits to your website to reach your business goals.
Get More Quality Backlinks.
It isn’t easy to decode Google algorithms. Nobody can guarantee to bring you to the top of the search results, but certain common practices improve the chances that SEO ranking objectives are achieved. One of these is backlinks, with the material on websites with the highest rating.
However, these authoritative web pages cannot be expected to publish random content on their network. You ensure that your content adds value to your brand, website, and audience. The material that you submit must be amazing. We can’t emphasize enough how useful videos are in this context.
Convince The Influencers to Promote Your Video Content
Influence marketing is a great way to promote your product or brand. But you can ask: how can marketing influence website traffic? Let’s reply by saying it’s all linked. Here is how.
Influencers draw huge numbers of viewers who follow their published material. The audience is affected by their views on a product or brand. Support from third parties works to increase brand appeal. If you can get an influencer to support your brand, more traffic can be achieved.
You can gain quality backlinks or inbound links via influencers that push traffic your way. And the best way to persuade influencers to publish your content is to have something that their viewers appreciate, and the response to this is a factual and pleasant video explainer.
Videos pertaining to the websites you visit can be released separately or with their content. Therefore, if you can provide them with anything they can use and learn from each other, they can happily feature your video explainer and use backlinks to guide the audiences to your website.
Get Higher Click Rates.
Click rates determine the effectiveness of any marketing campaign. It is the ratio of users who have clicked a certain connection to their number on a website. So, with a higher rate of clicking on your content, you improve website traffic and a better search ranking.
Now, the question is how the click rate can be optimized. Fifty percent of social media users tend to watch videos to learn how to do things, 68% watch explainer videos to figure out how to fix something instead of looking for customer service, and 98% watch videos for information about a product.
Mathematics is easy. Explainer videos are more likely to be accessed by viewers, which ensures that you can draw people and keep the audiences there for longer if you have them on your channel.
Improve The Retention Rate
Google algorithms are commonly believed to use web crawlers to discover publicly accessible websites, search for the most popular keyword and run from links to Google server data collections. But Google finds another factor in deciding search results rankings.
Google monitors the time regular users spend on a website. The website visits average 8 seconds. You can keep visitors on a page for up to 2 minutes or even more by publishing a lively video with explainer videos.
This optimizes the retention of the audience by 1500%. Google says your domain or website has useful content and inspires it to classify you accordingly.
Get Better Social Signals
Are you aware that Google has begun counting social signals as a key predictor for website success, and has taken this into account as part of calculating the SEO ranking of websites? You may want to refine your social signals now.
Again, explainer videos are instrumental and powerful. You can publish your video content on several social media platforms that automatically expand your scope and optimize backlinks to improve social signals.
Better social signals mean greater traffic and search ranking on your website. You can also become an expert by posting your videos on various social media sites.
The most important thing about video marketing is that it is multifunctional. Continue to clarify the development of video and produce awesome content to get the highest return. Offer your business the holy grail of video marketing and enjoy the organic sweet fruits.