Toyota Kirloskar Motor is gearing up to introduce more premium models in India to cater to the increasing demand for larger vehicles in the market. The company aims to offer models with diverse powertrains, including hybrids and battery electric vehicles, as part of its expansion plans.
According to a report by PTI, Tadashi Asazuma, Deputy Managing Director (Sales and Marketing) at Toyota Kirloskar Motor, stated that the company aims to cater to diverse customer requirements in the market. Asazuma highlighted the shift in customer preferences from small cars to larger vehicles as a key factor driving the company’s expansion plans. Toyota is even increasing its production capacity with a new manufacturing plant to accommodate new models.
Asazuma mentioned, “We think it should be necessary,” regarding the introduction of more premium cars and highlighted the new plant in Bidadi, expected to start production in 2026, as part of the company’s preparation to meet customer demand. The share of SUVs in Toyota’s overall sales has risen to 50% in FY24, while the share of entry-level and sedan models has declined.
Masakazu Yoshimura, Managing Director and CEO of TKM, emphasized the company’s focus on localization, developing a skilled workforce, and achieving carbon goals in its business strategy for India. Yoshimura added that the Indian market plays a crucial role in Toyota’s global growth strategy, with plans to continue focusing on contributing to national priorities.
The introduction of the Urban Cruiser Taisor, Toyota’s version of Maruti Suzuki’s Fronx, is expected to attract more customers to the brand. Additionally, Toyota Kirloskar Motor has launched a new scheme for online sales, currently being piloted in Bangalore with plans for a wider rollout if successful. Toyota remains committed to evolving with the Indian auto market, the third-largest globally.
In conclusion, Toyota Kirloskar Motor’s strategic move to introduce more premium models in India aligns with the evolving customer preferences for larger vehicles in the market. By expanding its portfolio with diverse powertrains and focusing on meeting customer requirements, Toyota aims to strengthen its presence in the Indian automotive sector while contributing to the country’s priorities.
