TVS Motor Co Makes French Debut, Showcases Product Range at Salon du Deux Roues

TVS Motor Company Enters France, Displays Product Range at Salon Du Deux Roues

TVS Motor Company has announced its entry into France in collaboration with Emil Frey for distribution. They are showcasing their product range at the Salon du Deux Roues in Lyon. This event will continue till March 10, 2024, showcasing upcoming products for the European market.

The displayed models include TVS Apache RR 310, TVS Apache RTR 310, TVS Ronin, TVS iQube S, TVS X, and TVS Ntorq. These models are already approved for Europe, giving attendees a first look at the upcoming launches in France. The company’s pavilion is located at stand 3B2 in Hall 3.1 at the Salon Du Deux Roues 2024.

Mr. Sharad Mohan Mishra, President of Strategy at TVS Motor Company, highlighted the significance of their participation in the event. He stated, “Engaging with enthusiasts at this esteemed event enhances our visibility in France. We invite attendees to explore our pavilion and witness TVS Motor’s engineering, quality, and design prowess.”

In February 2024, TVS Motor Company in India reported a 33% growth in monthly sales compared to the same period last year. They sold 3,68,424 units, with electric vehicle sales increasing by 16% from 15,522 units to 17,959 units. The company is committed to investing ₹5,000 crore in future technologies across their product portfolio.

TVS Motor Company’s Managing Director, Sudarshan Venu, emphasized the company’s focus on engineering and research and development. He stated, “Our vision is to transform the quality of life of our customers, and redefine the future of mobility with technology, connectivity, and cutting-edge design.” This investment will drive innovation in both the two and three-wheeler segments.