Volkswagen is making plans to tap into the Indian market with a focused approach, aiming for steady growth. The German auto brand, while not among the top players, has seen success with models like Taigun SUV and Virtus sedan. The upcoming ID.4 electric car will mark its foray into the EV segment in India.
Volkswagen Passenger Cars witnessed an eight percent growth in 2023 and now aims for a 15 percent increase in volume sales in 2024. Brand Director Ashish Gupta confirmed the launch of ID.4 by the end of the year, emphasizing it as a step towards future mobility. Despite the ambitious sales target, the company remains cautious about pricing and unit availability.
In an intricate balancing act, Volkswagen aims to offer performance, safety, features, and affordability. The focus is on Tier 2 and 3 cities where the brand has gained ground, challenging traditional market leaders. Gupta acknowledges the shifting dynamics in the Indian automotive market, highlighting the brand’s aspirational appeal and customer-centric approach.
Volkswagen’s strategy revolves around staying true to its strengths rather than chasing mass market segments. With a focus on delivering promises to customers, the brand plans to expand its dealership and service network. Models like Taigun, Virtus, and Tiguan cater to different segments, offering a range of choices to customers. While acknowledging the EV trend, Volkswagen aims for a steady performance in the market rather than quick wins.
