When done well, wayfinding design can be a game-changer for all types of businesses and organizations – from shopping malls to sports arenas and hospitals to hotels. However, without a well-planned system, wayfinding (along with signage solutions such as 3D signage in Dubai) won’t help you provide the optimal visitor experience.
To help you achieve your wayfinding goals, read on for the answers to your top questions about wayfinding design.
1. What is the role of wayfinding design?
The best wayfinding design enables visitors to explore everything on offer and navigate the space efficiently and comfortably. Whether you are implementing a wayfinding system in a hotel, sports arena, mall, hospital, or somewhere else entirely, it must be designed to seamlessly work with the environment surrounding it so that visitors don’t even realize it is there.
The primary purpose of wayfinding design is to help visitors get from point A to point B. The best systems accomplish this while also reducing any stress or anxiety that a visitor has about navigating the space. This significantly helps to ensure that all visitors feel more comfortable and confident in your location.
2. What are the most significant design mistakes to avoid?
When it comes to effective wayfinding design, there are plenty of errors that you want to avoid making, as they can sabotage your overall wayfinding system.
One of the most common mistakes is to design the system in a manner that is too cluttered or confusing to the user. It is a delicate balance to get right because you want to ensure you provide visitors with the essential information while also not overwhelming them or making it more complicated than it needs to be. For this reason, it is imperative that you keep words to a minimum and only use graphics when they are helpful. Additionally, you don’t want to have more wayfinding signage than necessary.
Another common design mistake is overlooking accessibility and usefulness for different users. After all, you want to be welcoming and accommodating to all user types, which requires you to design a system that works for all ages, abilities, and backgrounds. Make sure that there are options for those who need special assistance. To help ensure that your wayfinding system is accessible, opt to administer trials for each user type.
3. How does wayfinding design align with branding?
As with everything you design, create and implement into your operations, you want to ensure that your wayfinding design is aligned with and representative of your brand. After all, your wayfinding system is going to be one of the first things that a visitor encounters when they enter your premises. For this reason, you want to make sure that you are presenting the best first impression possible.
Moreover, the wayfinding system you have throughout your space should be cohesive in order to bring an additional layer of comfort to visitors. For this reason, the system and design elements (including colors, fonts, and graphics) all need to make sense for your organization and fit within your brand’s overall story.
Keep in mind that a high-quality wayfinding design will also help you stand out from the competition because it demonstrates a willingness to go above and beyond for your visitors and customers. Unfortunately, not everyone has opted to implement an effective wayfinding system, which means that you have the opportunity to offer a superior experience.
No matter what type of location or organization you have, choosing to implement a wayfinding system will significantly impact your visitor experience. Therefore, you want to ensure that you design one based on a clear strategy informed by your branding, environment, and visitors’ needs.
4. Why should we partner with wayfinding design consultants?
In all scenarios, it is beneficial to partner with wayfinding design consultants when looking to create, update, or expand a wayfinding system. Without working with experts in this area, it will be challenging to find the balance between the art and science of this type of project. After all, it takes time, knowledge, and skill to design a wayfinding system with signage solutions that work.
Not only will reputable wayfinding design consultants help you avoid common mistakes, but they will also work with you to ensure that your wayfinding system is effective and aligned with your requirements, brand, and the surrounding area.
Moreover, they can guide you through your options, determine the trends and styles you may want to incorporate, and support you and all your wayfinding design needs. You and your visitors deserve wayfinding that is effective, aesthetically pleasing, and suitable for the long-run; therefore, make sure you are working with those who know how to achieve it.
Are you looking to implement a wayfinding design system this year? If so, what are some of the biggest challenges you foresee? What do you think are the benefits? Let us know your thoughts and any additional questions you may have in the comments below!