As products evolve into digital goods, this change has paved the way for businesses to make money online. From countless options to monetizing your digital goods to distribution in a vast market (no matter your industry), digital products are one of the most effective and simple ways to drive sales for your business.
With that in mind, here are 5 effective ways to market and sell your digital products online, and turn a profit doing so:
Know Your Audience
“First, know who you expect will buy your product,” says Andy Joules, a marketing writer at Writemyx and 1Day2Write. “One of the best ways to find your audience is through social media, which allows you to create hype and excitement towards your brand. Blogging, and other forms of content marketing, can also help you build relationships with your audiences.”
Identify A Problem
Now that you know your target audience, ask yourself: What do they want? In other words, what are problems that they want resolved?
For problems, people look up to experts to find solutions. So, why not be that solution?
But first, identify their problem. By addressing their problem, then that will get them to pay attention to you – this is the first impression. But don’t push too hard. If you try to rush into selling your product, then that will scare off potential customers. The point here is to nurture them into the sales funnel by explaining to them that you understand their problem, and that you have a solution.
Speaking of solutions…
Provide Solution(s) To Problem
Now that you’ve identified the problem that your customers are facing, now is the time to advocate how and why your product is a solution to their problem. While it’s great to motivate them to care about your product, it’s still important to be transparent and honest in your marketing. The more you properly persuade customers, the more likely they’ll continue further in the sales funnel.
“It’s important to inform your audiences of exactly what they should expect in your product samples,” says Jasper Lakewood, a content blogger at Origin writings and Brit student. “Samples can be a preview of your e-book, or demo versions of website themes. Or, you can use introductory videos and add images of final products to get your message across.”
However, one of the best methods is to offer customers a free trial period where they can try your product risk-free. This allows your customers to try before they buy, thus giving them the satisfaction that they want, while increasing your chances of seeing conversions.
“Plus, be sure that you maintain their trust by partnering with trusted and established eCommerce platforms that ensure security whenever it comes time to pay for their purchase,” adds Lakewood.
Finally, you’ll need a website for people to go to, to find your product. And the good news is, you don’t need to invest in graphic designers to create a wonderful website for you. All you have to do is be simple with your web design, while still making it look professional for customers to see. That means no distracting factors – crowded text, unworkable layouts, incompatibility with mobile devices, etc. Plus, you don’t need anything fancy like animations or eccentric elements (unless you TRULY know how to pull them off). Customers WILL notice that you’re trying too hard, and they’ll leave.
The ultimate goal is to have a design that goes well with your sales copy and highlighted points on the product.
Finally, a few more suggestions to gain a bigger presence in the online marketplace:
- Offer incentives (i.e. freebies) with a purchase. This method is good when persuading doubtful customers to buy a product.
- Be sure to A/B test everything: from the product itself to your website. Although testing can be time-consuming, it’s worth it to ensure that customers are getting good-quality products and good-quality service.
- Do a competitive analysis on your product. Based on your product’s category, you should determine the average retail price for it – aim for a reasonable price. If applicable, add content that your competitor’s products don’t have to justify your set price – but don’t overdo that prospect.
So, as you can see, selling digital products can be profitable. By following these 5 steps in marketing and selling your digital goods, you’ll succeed in your online business endeavors. All you have to do, essentially, is:
- Be consistent
- Put in the effort, AND
- Do a lot of testing to ensure good quality
And as always, be sure to track your progress when testing and modifying things in your marketing and selling processes, so that you can be more confident in the future, as your online business grows. Remember: the more you know about the market, the better you’ll be at giving customers a product that they can’t resist. We hope you take time to implement these steps, and good luck!