In 2020, the world was hit hard with the coronavirus pandemic. The government-imposed lockdown meant no going out of the houses, and businesses had to incur a great loss. It’s 2021, and businesses have learned to live with the new normal. Food businesses that relied on dine-in service to earn good revenue now provide home delivery and earn more. Restaurants embraced technology to stay afloat. Delivery and thrive-thru channels help businesses and users to follow social distancing rules and alleviate customers’ fear for safety. Diverse businesses, such as food, healthcare, fitness, etc., had to bring their business online to reach customers and generate revenue.
Businesses have started using digital menus, contactless payment, QR codes, etc. The physical retail space has witnessed things like buying online, pick up in-store (BOPUS). Users that never bothered about BOPUS are making it their go-to way while buying anything. Users like the convenience that digital sales channels provide, and they are most likely to stay on board, even after the ill effects of the pandemic subside.
Now talking about grocery sales, “click and collect” is convenient for users as they don’t have to spend hours in the grocery shop deciding what they want to buy. On-demand grocery delivery apps have been helping users in the pandemic. The user downloads the app on his smartphone, selects products he wants to buy, chooses the payment method, enters the address, and groceries are delivered at his doorsteps. On-demand apps are going to remain the go-to way to buy groceries and food. They provide a comfortable experience to buyers. These apps will be a favorite of people who lead busy lives and don’t have time to squeeze these tasks into their daily schedules. It is due to the high demand for on-demand businesses that the future of delivery and online ordering is bright.
Even after the pandemic, people will prefer contactless delivery as it ensures that germs get to the customer. Paying with debit cards, credit cards, w-wallets will be more common. People who were reluctant to try digital methods before the pandemic have started to embrace digital channels.
The omnichannel approach is essential for businesses. Omnichannel is different from multi-channels as in the omnichannel approach; customers move between channels seamlessly. It’s a great way to provide better personalization and target digital marketing in a better and efficient way. This trend is not going to go anywhere soon, and in 2021, we will see more of it.
On-Demand Ordering and Delivery Trend will Stay
It will take at least two years for different countries to vaccinate their entire population. It means for two years; we will see a hike in on-demand delivery. Apart from that, people who never used digital channels have now understood how to use them to make their lives easier. Therefore, the on-demand delivery trend is here to stay. With an annual growth rate of 49%, the on-demand economy is expected to reach $435 billion in 2021.
The pandemic made the world suffer. Initially, it was hard to live in a situation like this, but with time, people and businesses have come up with solutions to make their day-to-day activities convenient. On-demand ordering and delivery, Apps have been hugely popular, and various businesses saw it as an opportunity to shift from traditional operations to digital ones. Businesses have greatly benefitted by changing their approach and leveraging digital channels to attract customers. Customers love on-demand services. In 2021, online ordering and delivery will continue and grow