Zomato, the Food delivery firm has taken down its promoting advertisement recently. The ad film was shown on the social media platforms like YouTube. In the advertisement, the food delivery company compared plastic waste with a Dalit character from the Bollywood movie Lagaan. Lagaan was released in 2001 and the comparison was done with the Dalit character of Kachra. Kachra is a Hindi word meaning garbage or waste.
The advertisement drew mass attention and got a lot of criticism as it portrayed a tone-deaf character from a marginalized community. Zomato cast Aditya Lakhia in the advertisement. Aditya Lakhia was portrayed as Kachra in the advertisement movie. The title of the promo read, ‘Zomato recycles Kachra feat. Kachra as Kachra’. In the advertisement, the character was portrayed as literal garbage. A type of garbage that can be upcycled into a watering can, a paperweight, a flower pot, a lamp, a hand towel, and a table, among other objects.
Lakhia’s character in the movie, Lagaan was portrayed from an untouchable caste. These concepts invoke the deep-rooted casteist concepts that have been underpinned by the fictional village the film was set in. Zomato didn’t entertain any questions or queries sent by various media houses about the internal process and strategy to vet the content, also if the senior management approved it.
Advertisement
On the internet, the advertising received criticism for being uninformed about the realities of casteism in Indian society. Neeraj Ghaywan, a National Award-winning director best known for his highly praised feature film debut Masaan, described the commercial as “extremely insensitive.”
#Kachra from #Lagaan was one of the most dehumanised voiceless depictions of Dalits ever in cinema. @zomato has used the same character and made a repulsive #casteist commercial. A human stool? Are you serious? Extremely insensitive! https://t.co/xWUpDatUvD— Neeraj Ghaywan (@ghaywan) June 8, 2023
“Kachra from Lagaan was one of the most dehumanized voiceless depictions of Dalits ever in cinema. Zomato has used the same character and made a repulsive casteist commercial. A human stool? Are you serious? Extremely insensitive,” Neeraj Ghaywan tweeted.
Zomato later announced that it had taken down the video. It said in a tweet, “On world environment day, we intended to spread awareness about the potential of plastic waste and the benefits of recycling in a humorous way. Unintentionally, we may have hurt the sentiments of certain communities and individuals. We have taken down the video.”
Subhashree Panda: A proficient content writer, editor, and researcher. With 4 years of experience and an MBA in finance, she crafts compelling narratives on global events. Her passion for diverse journalism genres resonates widely, fostering broad audience connections.
Zomato Introduces Large Order Fleet for up to 50 People
New Delhi, April 16 (IANS) Online food delivery platform Zomato has rolled out a ‘large order fleet’ designed to serve orders for a gathering of up to 50 people. Zomato Co-founder and CEO Deepinder Goyal announced this new service on social media platform X, stating that the fleet is specifically tailored to handle group, party, and event orders with ease.
Goyal mentioned, “This is an all-electric fleet, designed specifically to serve orders for a gathering of up to 50 people.” Previously, such large orders were handled by multiple regular fleet delivery partners which did not meet the company’s customer experience standards. With the introduction of this new fleet, Zomato aims to improve the overall experience for customers placing large orders.
The CEO shared that these new vehicles are still a ‘work in progress’ and additional enhancements like cooling compartments and hot boxes with temperature control will be added to ensure that the orders arrive in optimum condition. This initiative is expected to address most of the challenges faced by customers when placing large orders on the platform.
In addition to this development, Goyal also highlighted the company’s commitment to providing medical aid in roadside emergencies. Zomato has trained over 20,000 delivery partners in 31 cities under the ‘Emergency Heroes’ programme to ensure they are fully equipped to handle medical emergencies while on duty. This comprehensive approach reaffirms Zomato’s dedication to both customer service and delivery partner welfare.
New Delhi, April 16 (IANS) – The National Stock Exchange (NSE) is eagerly awaiting approval from SEBI for its upcoming IPO, according to MD and CEO Ashish Kumar Chauhan. Chauhan, who made headlines with BSE’s IPO in 2016, took over as NSE’s CEO in July 2022, setting the stage for another major milestone.
Chauhan revealed, “Once it gets a green signal from SEBI, we will get our draft red herring prospectus (DRHP) done and submit it.” The successful listing of BSE’s IPO in 2016 has set high expectations for NSE’s upcoming public offering.
Investors reaped the benefits of 13 out of 78 IPOs listed in the fiscal year 2023-24, with the S&P BSE IPO index jumping 69 percent in FY24. Chauhan hinted at more IPOs in the coming year if the market continues its upward trend, emphasizing the importance of seamlessly running India’s largest stock exchange.
With 55.51 percent of NSE’s shareholding held by the public as of December 31, 2023, the exchange remains a key player in the Indian financial market. Chauhan’s leadership and strategic vision position NSE for further success in the fast-paced and ever-evolving world of stock trading.
Andrew D. Baglino is a prominent figure in the manufacturing industry, particularly renowned for his role as the Senior Vice President of Powertrain and Energy Engineering at Tesla Inc. Baglino’s journey to success began in 2006 when he joined Tesla as an electrical engineer. Over the years, he has made significant contributions to the company’s technological advancements, particularly in powertrain and energy engineering.
Andrew D. Baglino’s Career
Baglino’s career at Tesla has been marked by notable achievements and advancements. Starting as an electrical engineer, he worked on crucial projects such as motor control firmware and digital test equipment for the Tesla Roadster. His expertise led him to become the Director of Engineering for Tesla Energy, where he played a pivotal role in designing powertrain systems for Tesla vehicles. By 2019, Baglino assumed the position of Senior Vice President, overseeing powertrain and energy engineering operations at Tesla.
Andrew D. Baglino’s Net Worth
As of April 1st, 2024, Andrew D. Baglino’s estimated net worth stands at least $5.04 million. This estimation is based on his ownership of 31,230 shares of Tesla stock, valued at over $5 million. Additionally, Baglino earns a salary of $303,000.00 per year as the SVP of Tesla Inc. His net worth does not account for any other investments he may possess.
Advertisement
Andrew D. Baglino’s Age
Andrew D. Baglino is currently 43 years old, making him a seasoned executive within Tesla’s leadership. His extensive experience and expertise contribute significantly to the company’s innovation and success in the manufacturing industry.
Andrew D. Baglino’s Family: Husband and Children
While specific details about Andrew D. Baglino’s family life are not widely available, it is known that he has been married for several years. His wife is described as being highly supportive, and together, they have built a life filled with happiness and fulfillment. However, details regarding his children are not publicly disclosed.
Andrew D. Baglino’s Height and Weight
Andrew D. Baglino stands at a height of 5 feet 6 inches and weighs approximately 84 kilograms. While physical attributes do not define his professional capabilities, this information provides insight into his profile.
Viral1 week ago
