Since it was created in 2011, as a simple photo-sharing app, until today, Instagram hasn’t stopped growing. It’s one of the most active social media networks, with users eager to interact with each other, not only for social reasons, but also for work, as well as to conduct research about brands, products, or services, and even purchase various things they need.
This is why millions of businesses all around the world use this platform to grow their business. However, developing a successful Instagram strategy isn’t easy, and takes a lot of strategizing and planning. And the best way to know how you are progressing, and whether your Instagram account is truly making a difference in your success, is to use Instagram analytic tools.
There are many metrics you can track on Instagram, and depending on your goals, different can be more meaningful for your particular business. However, here we will focus on the five key metrics that each company using Instagram, regardless of the industry, should track to measure their success, and, more importantly, adjust and improve their strategies, to eventually get better results.
Follower Growth
The number of users following you and the rate with which this number is growing is a great indicator as to whether your Instagram can help your business move forward. Regularly monitoring follower growth can help you determine if what you are doing so far works if you should invest more in your strategy, optimize it, change something about the content you are posting, use paid ads, and so on.
Investing in Instagram growth tools and services is one of the most effective ways to reach and attract organic Instagram followers, and improve your follower growth rate. Organic or real followers—truly interested in what you are offering—are also crucial for every important metric and your overall Instagram success.
Also Read: Advantages and disadvantages of buying Instagram followers
Engagement Rate
Inspiring your users to interact with you is one of your main tasks when it comes to Instagram. This is why one of the best ways to determine whether your account is successful and if it can help you grow your business, is to measure the engagement rate. Engagement metrics measure likes, comments, views, saves, clicks, and so on.
Without engagement, your business Instagram account can be virtually useless. This isn’t simply a place where you can grow your brand visibility and promote the products or services you sell. It’s a platform that provides you with a foundation on which you can build a strong and more personal relationship with your audience and a real community around your brand. Instagram users are some of the most active social media users, which makes it both easy and hard for businesses to create a winning strategy.
Remember that when it comes to engagement, there is always room for improvement. This is why you must always provide high-quality, relevant content, track Instagram trends, interact with your followers, and always look for new ways to inspire your audience to interact with you.
Stories Metrics
Instagram stories are very popular, but that’s not the only reason why they are perfect for business accounts. Publishing stories is a great and powerful way to capture an already active and engaging audience. It makes sense for any business to take advantage of this incredibly popular Instagram feature to grow their Instagram.
Once you start using stories, measuring how well they are doing can help you see what works and what doesn’t. With Instagram stories analytics you can track several metrics, including completion rate, view rates, swipes away, replies, taps forward, taps back, and so on.
Reach
Reach is the total number of users who have seen a post on Instagram. It measures the number of individual users who have seen the publication and it’s one of the most valuable Instagram metrics.
Ads Metrics
Instagram paid ads are a great tool for reaching your target audience. However, to run a successful campaign you will constantly need to test and optimize your ads and measure their performance. Some of the metrics you can track when it comes to ads include reach, cost per click, cost per conversion, clicks, and click-through rate.
Conclusion
Instagram can be a very important tool for any business and is crucial for a powerful online presence. It can help you not only reach more of your ideal buyers and find more customers but also make your brand recognizable, build community, build customer loyalty, and become a more meaningful presence in your prospects’ lives.
These five are only a portion of all the metrics Instagram offers directly. However, regardless of what kind of business you are running and your Instagram goals, tracking them can help you develop a powerful strategy to grow your account and eventually your business.
