As a business owner, your main goal is to generate solid revenue and profit. And the only way you can achieve this goal is to get people to buy your goods or services. This is where SMS marketing comes into play.
SMS marketing is a form of marketing where you promote your products or services through text messages. Many top brands and organizations have recorded high revenue using this marketing strategy, and you can do that too.
In this article, we will provide some valuable tips on using SMS marketing to generate revenue. You will find out some strategies that leading brands use and how you can copy them. If you are interested in learning all that and more, keep reading.
Provide Value with Exclusive Offers
Customers like to feel special. But sending a text message to potential customers isn’t enough to drive your sales through the roof. There must be value in the message you are trying to send, whether you are using a top SMS marketing platform like Textback or not.
One of the ways leading businesses use SMS marketing to increase their revenue is by providing value with exclusive offers to new and existing customers. For instance, you can create coupons for customers to enjoy discounted sales and send them in one of your SMS campaigns. This alone can cause you to record numerous sales as people love to buy at discounted prices. And as a business owner, the more you sell, the more you can make.
Also Read: 5 Simple Secrets to Totally Rock Your Video Marketing
Create Alerts for Upcoming Sales
Not everybody is an impulse buyer. Some people plan ahead before buying things, and you need to consider this set to improve your revenue as a business. One way you can do so is by creating alerts for upcoming sales.
For example, you may be planning an anniversary sale for your business and have a week in mind for it. You can alert your customers and audience a few weeks or months before the sale starts. This way, they can plan and save towards it and buy your products or services during that period.
Run Time-Limited Promotions
Fear Of Missing Out (FOMO) is one of the common strategies that many brands use to get more sales. Research shows that people often quickly buy products and services at discounted rates when it is time-limited. Interestingly, you can use this strategy and combine it with SMS marketing for a more remarkable result.
By running an SMS promotion with a time-limited offer, you can encourage your customers and potential customers to buy and, in the process, increase your revenue. And contrary to what some may think, you don’t necessarily need to wait for a holiday period to run this kind of promotion. But you want to ensure your text message stands out and moves your audience to take action.
However, avoid cluttering recipients’ inboxes with too much of this kind of offer, as it may make your brand lose credibility.
Upsell Relevant Products
Another helpful tip that can help you drive more revenue through SMS marketing is to upsell relevant products. This is especially useful if your business deals with physical goods rather than services. When a customer buys a product from your brand, you can recommend other useful, relevant products that they may be interested in and send it via SMS.
But if you are doing this, remember to provide a link to the product pages so they can check out the features themselves. In cases where your recommended product matches the customers’ interest, they proceed to buy it. You can even throw in perks like free shipping to encourage them to purchase the product.
Encourage Reviews and Collect Feedback
While this does not directly add to your revenue, it can boost the relationship between your business and your customers. And if your customers love your business, they will keep coming back to buy. With SMS marketing, you can ask your customers to provide reviews about their experience with a recent product they purchased. If the reviews you get are mostly negative, it can strongly indicate that you need to improve the product and do better.
Similar to collecting reviews about your products and services, you can ask your clients to provide feedback and tell you aspects they wish you to improve. By carrying your customers along in your business operations process, they become more loyal and will eagerly patronize you. Besides, many first-timers are encouraged to buy when they read positive reviews from other customers.
In a Nutshell
Profiting should be the goal of every business, and the different SMS marketing tips we’ve provided in this article may just be enough to help you achieve that. Remember that you should always provide value with your promotional text messages, and one of the ways to do this is by including exclusive offers. Likewise, make it a habit of giving your audience a heads up for upcoming sales and run time-limited promotions, as they have proven to be quite effective for many businesses.
In addition, take advantage of SMS marketing to upsell relevant products and ask your customers for reviews and feedback. But don’t forget that while SMS promotions can be a great way to increase your revenue, they can also affect your business if you don’t use them well. So avoid bombarding your audience with lots of text messages or meaningless texts.
