Godrej Tyson Foods Ltd. has recently expanded its non-veg segment under the Yummiez brand with the launch of two new products. The products, Yummiez Crispy Fried Chicken and Yummiez Crispy Chicken Bites, cater to the growing demand for convenient, ready-to-cook options in the market.
Mohit Marwaha, AVP, Yummiez, Godrej Tyson Foods, mentioned that the company is looking to expand its sachet format products in response to the positive reception of the pack of two chicken sausages priced at Rs 30. The plan is to introduce more sachet format products in both the veg and non-veg segments within the next quarter.
In addition to the new launches, Godrej Yummiez has been broadening its non-veg portfolio by introducing chicken sausage sachets, cocktail sausages, and prawns in the last year. This expansion aligns with the company’s commitment to offering a diverse range of high-quality, convenient protein products to consumers.
Abhay Parnerkar, CEO of Godrej Tyson Foods, highlighted the consumer preference for indulging in fried chicken outside of the home, leading to the introduction of the ready-to-cook format of fried chicken. The new products are positioned as quick, crunchy, and delicious options that can be prepared within five to seven minutes.
Godrej Tyson Foods Ltd is a joint venture of Godrej Agrovet and Tyson Foods, U.S.A. The company offers protein products through its brands Real Good Chicken and Yummiez, aiming to cater to the evolving dietary preferences of consumers seeking convenient, high-quality options.
The launch of the new non-veg products reflects Godrej Tyson Foods’ commitment to innovation and responding to consumer needs in the frozen food segment. With the expansion of its Yummiez brand, the company is poised to capture a larger share of the market for frozen, ready-to-cook products.
