Unleashing the Power of TikTok: How to Create Viral Content That Will Skyrocket Your Views and Likes
If you are a TikTok creator, you might be interested in discovering how you can go viral on the platform for a higher engagement level. Creating trending content is key to attracting more audiences and becoming a popular TikToker. Remember that going viral on the platform is an effective strategy for slow channels. Understanding how to create viral videos can make your content more searchable and engaging, thereby improving your chances of going viral.
In this post, you will find the most useful tips to create viral videos that skyrocket your TikTok views and receive a huge amount of exposure.
How many views does your TikTok video need to be considered viral?
Well, no fixed number of views shows your TikTok video has become viral. Moreover, the meaning of ‘viral’ has changed over time. For instance, in 2015, a video that received one million views was termed viral, according to Animoto. However, this scenario changed over time with one million considered to be on the low end.
According to the Digital Marketing Institute, a TikTok video with 250,000 views is considered mildly viral. However, a video with 1 million and 5 million views within 3-7 days is regarded as medium viral and officially TikTok-viral respectively.
A detailed guide to creating viral content on TikTok.
- Understand your goals
Just understanding that you want something to go popular is not sufficient for an effective TikTok or social media marketing strategy. Instead, you also need to discover the reason why you want your content to go trending. Do you want to boost TikTok views? Do you want to generate higher conversions? Are you looking for better brand awareness? Do you wish to expand your viewer base? Each goal will require different strategies to create videos for users at different stages of the funnel.
- Know your audience
You will not be able to get higher engagement on your content if you don’t know anything about the audience you are targeting. To create videos that will perform successfully with the target viewers and beyond, you must understand what your viewers find more interesting and relevant.
TikTok app is mainly an abode for Gen Z. About 43.7% of users on the app are between 18 to 24 years old. Young adults are not interested in watching overly promotional content. Instead, they need funny, inspiring, informative, and innovative content.
Thus, before creating any content, know your audience by creating social media personas or an empathy map. This will allow you to get a detailed insight into what will bring the users’ attention and what they search for on TikTok. Most importantly, try to create and upload authentic content.
- Short videos
A viral TikTok video doesn’t necessarily have to be for a few seconds. TikTok has increased its video length limit to 10 minutes per video. But, creating short videos can help increase your viral reach in some ways. A short video has more chance that viewers will watch it completely than a longer videos. Moreover, 60% of users believe that short-form video is among the most highly engaging in-feed videos.
- Create an impressive brief
Start your content with a brief to align the messaging and overall purpose of your video. Plan everything attentively and develop a creative strategy brief as well as a storyboard. It will highlight your main message, real goals, length, and more. A solid content brief helps ensure that your content will be cohesive and feature the same vision, increasing your brand. Make sure to include a working title, related content, detailed description, key elements, video format, trending hashtags, popular keywords, and calls to action.
- Include keywords in captions
TikTok users can perform their keyword search by places, videos, users, hashtags, sounds, LIVE, and shop. Creating appropriate captions using choice keywords can positively influence the discoverability of your content. Take time and find keywords your audience will tend to enter into the search bar of TikTok and add them in your captions.
- Add trending sounds and music effects
Hopping on the latest trends can be the best trick to gain more views on your content. The reason is that most of the audience is interested in watching trend-based content. Thus, joining a trend can improve your chances of being discovered by them. One mistake that most creators make here is that they simply copy and paste the trends. Instead of this, add your twist to make the content more engaging and enjoyable.
- Use ‘You’ in the starting
Starting your content strong can benefit you by drawing more attention instantly. To start strong, you can use the term ‘You’ within the initial 5 seconds. The research report has proved that if a video features the use of ‘You’ or ‘Your’ in the starting few seconds, it will be more likely to receive a higher retention rate.
Besides these terms, you can create unpredictable content and a hook in the starting like introducing a list, asking a question, etc. You can also make your video relatable and engage the emotions of your target viewers. Don’t forget to add catchy music clips.
- Use hashtags
Using hashtags in your content is a proven strategy to expand your audience and viral reach not only on TikTok but other social media platforms. You can use trending and right keywords in your caption and description to help your viewers find your content as they look for similar content.
- Upload original content
Simply following the new trends is not enough because it limits your creativity and creates difficulty in breaking through. So, focus on creating and uploading original content. This would be an effective way to boost TikTok likes and gather more engagement. Authentic content can take multiple forms. However, you need to make sure that it is not complex either. It can be as simple as your video essay, tutorials, or the way you edit your videos.
