Aprilia India has announced actor John Abraham as its new brand ambassador as it launched the 2024 range of superbikes in the country. Abraham, a motorcycle enthusiast, will represent the brand known for its high-performance bikes like the Aprilia RSV4 Factory.
The 2024 RSV4, RS660, Tuono 660, and Tuareg 660 ADV have been introduced in India as Completely Built Units (CBU) and will be available exclusively through Aprilia’s Motoplex dealerships nationwide. With plans to expand to 10 dealerships, Aprilia aims to cater to the growing demand for premium motorcycles in the Indian market.
John Abraham expressed his excitement about joining Aprilia, stating, “I am thrilled to be associated with Aprilia as their brand ambassador. I personally connect with the Aprilia brand, which embodies passion, performance, and style.” His alignment with Aprilia’s racing heritage and legacy makes him the perfect fit for the brand’s image.
Diego Graffi, Chairman and MD of Piaggio Vehicles, welcomed John Abraham to the Aprilia family, emphasizing how the actor’s passion for performance and adventure mirrors the spirit of the brand. The partnership is expected to enhance Aprilia’s visibility in India and appeal to riders seeking thrilling yet stylish motorcycles.
Apoorva Saigal, Head of Corporate Communication and Marketing at Aprilia, highlighted the significance of having John Abraham on board as the brand ambassador. The collaboration aims to reach a wider audience of passionate riders and create campaigns that celebrate the exhilarating experience of riding an Aprilia motorcycle.
Before joining Aprilia, John Abraham had a longstanding partnership with Yamaha India as its brand ambassador. Known for his love for motorcycles, the actor and producer’s association with Aprilia further solidifies his commitment to promoting high-performance bikes in the country’s market.
