Are you planning to develop an app? First of all, you need to make your mind and decide which one you should choose between the two: iOS or Android. With a combined global share of about 99.6%, these two are in direct competition with each other as an intensified two-horse race.
Though both have their own pros and cons, when it comes to the monetary value based on users’ app purchases, the App Store and Google Play Store are often compared. There are many third party app store for iOS as well that you can use to download apps for free with additional features on Tech Acrobat that you don’t get from the official app stores on android and iOS.
As the developers are interested in developing apps that generate revenue, it is significant to find out which OS comes with more app buys. Less surprisingly, many reports reveal that usually, iOS apps generate 80% of the revenue compared to their Android analog.
Below we have shared some of the differences between Apple App Store and Google Play Store.
When keeping the App Store versus Google PlayStore, speed difference will confuse you. One might suggest almost the same rate for both but soon will be upset when will see App Store results already producing while, in contrast, Google Play will be showing minimal changes, if really. Don’t worry, wait! Google Play is not “broken.” It just needs some more time to come up.
What is Metadata?
Metadata of an app is the information you add to the iTunes Connect page. Things like age range, keywords, and contact information are all included in the metadata.
Icons & Screenshots
It is crucial to alter how the A/B tests are done and try many different icons on each platform, for instance, regarding games in the shooter genre. For this type of game, the results of weapon icons are usually more improved than unarmed icons, as users more often expect to find this sort of element when they search for a shooting game. In these cases, it would be good if you keep the icon with weapons on Google Play and adjust the icon to the App Store policy. Lastly, know that both the App Store and Play Store can penalize the game and even reject it if it finds something nude or related to sexual connotation.
Think like a filmmaker:
While manifesting your App’s interaction possibilities, take it as a trailer for a movie, and imagine yourself as a filmmaker. Edit your possibilities and select the one which will draw the users’ attention more evidently.
App making is more quick using iOS development as compared to Android. It is due to the time taken during the App Store review and scrutiny process.
Also, it needs standardized apps with high quality, so approval and then uploading on the main platform takes time.
While on the other hand, the Google Play Store provides fast approvals, though it may also have some compromised apps. Also, the app review and uploading process are less complicated on play store.
APP PRICING: WHICH USERS SPEND MORE ON APPS?
When we keep the iOS App Store versus the Google play store in terms of their pricing, experts say that apps in the iOS App Store are comparatively more pricy than Android smartphones. And possibly that’s why overall app purchases of the iPhone are more.
In 2013, Flurry Analytics stated that the balance price paid for an iPhone app was 19 cents while only 6 cents for an Android app. A Stardust Testing revealed the balance Android cost less than half of an average iOS app. For instance, some famous apps like Tetris and Angry Birds that come paid on iOS are totally free on Android devices.
Maybe some app developers follow this pricing pattern as Android users supposedly spend less, or maybe a general perception of Android users spending less makes them sell inexpensive apps.
Monetization in App Stores
When we compare Google Play versus App Store considering the monetization in Q4 2016, it was found that Google Play generated a $3.3 billion revenue while on the other hand, App store could generate $5.4 billion, making it the best marketplace for apps to make money.
However, both Mobile marketplaces are the same in terms of the revenue-sharing; that is, both take 30% of the number of users to pay.
Apart from everything, it is a fact that there is intense competition in the Play Store. Users too are not willing to pay even a single dollar for an app. Thus developers tend to make free apps to attract more users. To make money, they must incorporate ads, which, again, users hate and eventually delete the app.
Keeping Apple App Store vs. Google Play Store, you will know both have their own good points and some less great features too.
Both have equal chances of being liked or hated. The app structure and purpose is always important to consider. Then, they will likely decide their own way.
Also, it is a subjective decision for users of the respective stores. The majority of the apps are now provided on both the App Store and Play Store.
It is recognized that the struggle between the better of the two is now accelerated for an entirely different level due to the release of smartwatches.