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5 Ways Social Media Will Boost Your Business

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Social media marketing

Social media can help your business in many ways, from connecting with new customers to building your brand name to tracking your competition, and much more. There are dozens of different social media sites available, and each one has its own strengths and weaknesses when it comes to marketing. In order to reap the maximum benefits from these powerful tools, you’ll need to understand which ones work best for your business, and how to integrate them into your overall marketing strategy. In this article, we’ll review five ways that social media or a Social media marketing agency in India can boost your business.

1) When You Have a Social Media Service

If you have a business that relies on word-of-mouth and referrals, your social media presence can help drive more customers to your business. People check out what their friends are saying on Facebook and Twitter. If they see positive feedback, they may decide to try out your services or products for themselves. If nothing else, well-worded ads can give people useful information about your company and make them feel like they have a personal connection with you before visiting in person.

2) Increase Brand Awareness

Social media isn’t just for millennials who want to share pictures of their meals and list off every five-minute detail of their lives. Increasing brand awareness, connecting with customers, and actively engaging in your community are all important strategies for keeping your company relevant and profitable. If you aren’t using social media to its full potential, here are a few ideas for how you can start Increasing brand awareness: 1) Post regular updates about special offers 2) Engage with customers 3) Give out free samples 4) Host giveaways 5) Promote new products

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3) Raise SEO Rankings

Google is easily one of, if not your most important business partner. If you’re in business and haven’t sought to raise your SEO rankings, you’re at a serious disadvantage. The reason? Because when people look for businesses on Google, they don’t always know what they want or where to go. If your name pops up in their search bar, though, that tells them everything they need to know about your company: that it exists and that it provides a valuable service or product at an affordable price. Social media can play an integral role in raising these SEO rankings because nearly everyone uses social media platforms—so there are lots of people looking at them.

4) Engage Customers

Engaging with customers via social media is a great way to build your brand and attract new business. Whether you’re an e-commerce company or a brick-and-mortar operation, chances are that most of your customers are on social media in some capacity. That means if you aren’t taking advantage of these networks, you’re missing out on opportunities to create value for your brand. The more people who engage with you on social media, and interact with your products and services, helps to drive leads, traffic, and sales for your business. Use that as an opportunity to get creative; find ways to use these tools so it benefits both parties—in a mutually beneficial way.

5) Save Time for Other Tasks

Social media allows you to work smarter, not harder. By taking advantage of tools like Facebook’s lead-capture forms and their Power Editor, you can spend more time analyzing data and creating content, instead of manually updating your posts. And by keeping up with relevant hashtags on Twitter, it’s easier than ever to gain brand exposure—particularly if you’re a small business that doesn’t have a huge budget for marketing. In fact, recent reports show social media is now one of the most effective ways to advertise; on average, each post leads to $2 in ad revenue! The opportunities are endless—your social media strategy just needs an upgrade. Here are some ideas on how you can take your business from 0-60 real quick.

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NIFTY scales new heights, expect Sensex to follow this time around

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NIFTY scales new heights, expect Sensex to follow this time around

Last week, the markets remained volatile but continued their upward trend, with NIFTY hitting a new high each trading session. BSESENSEX is close to surpassing its previous high, while NIFTY is expected to set a new high on Monday or Tuesday.

BSESENSEX closed the week gaining 716.16 points, and NIFTY gained 172 points. The broader markets also saw gains across different indices. While markets saw gains on three sessions, they faced losses on two days. The Indian Rupee also saw a slight gain against the US Dollar.

Vibhor Steel Tubes Limited had a remarkable debut on the bourses, listing at a gain of 178.80 percent and closing at a gain of 192.71 percent. Juniper Hotels Limited’s IPO received a lukewarm response despite being subscribed 2.07 times overall. Exicom Tele-Systems Limited is set to launch its IPO, offering power management solutions and EV chargers.

Bharat Highways Invit is set to launch an issue for fixed income investors, with units to be issued in a band of Rs 98-100. The INVIT will have initial assets from G.R. Infraprojects Limited’s HAM model, offering an attractive income yield. February futures are set to expire on February 29 amid a bullish market trend.

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Business

TN CM lays foundation stone for VinFast's Rs 4,000-cr EV factory

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TN CM lays foundation stone for VinFast's Rs 4,000-cr EV factory

Tamil Nadu Chief Minister M.K. Stalin laid the foundation stone for VinFast group’s EV plant in Tuticorin. VinFast Auto India Ltd will invest Rs 4,000 crore in the first phase out of the planned Rs 16,000 crore investment, making Tamil Nadu the country’s EV Capital.

The plant, spread across 380 acres, will have a capacity to roll out 1,50,000 vehicles per annum. Industries Minister T.R.B. Rajaa mentioned that Tamil Nadu is already a hub for electric vehicle production in India.

Stalin distributed compensation for flood victims and criticized the central government for not providing support. Despite roadblocks, the state government has been successful in achieving its objectives and attracting investments for the state.

Since taking office in 2021, Stalin has prioritized garnering investments for Tamil Nadu. The DMK-led government’s focus on the welfare of the people has been evident in its policies and programs.

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Aadhaar, Jan Dhan giving big push to digital India ecosystem: Instamojo's CEO

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Aadhaar, Jan Dhan giving big push to digital India ecosystem:
Instamojo's CEO

New Delhi, Feb 25 (IANS) As the government accelerates its digital journey, Instamojo’s CEO Sampad Swain highlighted the impact of Aadhaar and Jan Dhan Yojana on India’s digital ecosystem. Swain emphasized on the opportunities created in the last few years, including the JAM Trinity, availability of credit, and the role of social media for small business owners.

Instamojo, a D2C tech company, provides online stores and payment solutions for e-commerce brands and startups. Despite facing a setback last year when RBI returned their license application, Swain remains optimistic and stated that they are preparing to reapply by September, with a focus on data security and compliance with regulations.

In FY2023, Instamojo reported significant profits and steady growth in its customer base, currently serving over 3 million small business owners on its platform. Swain expressed confidence in the company’s continued success, projecting a profitable year in 2024.

The CEO highlighted the importance of adapting to regulatory requirements and maintaining a strong customer base in the competitive digital market. Instamojo’s focus on empowering small businesses with online tools and payment solutions has contributed to its growth and success in the evolving digital landscape.

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