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Alia Bhatt’s Ed-a-Mamma Made Affordable Sustainable Fashion Claims Company’s Biz Head

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Alia Bhatt's Ed-a-Mamma Made Affordable Sustainable Fashion Claims Company’s Biz Head

Ed-a-Mamma: Urban trash is overflowing landfills to the point where India may require a dump the length of New Delhi by the year 2050. Even while customers are prepared to make more environmentally friendly decisions and there is a change is defined as ecological sustainability, the cost has emerged as a significant barrier.

According to a recent analysis by Kantar India, “human willingness to be sustainability has not faded” despite inflation. The rising cost of living serves as a reminder that green things must be reasonably priced for environmentalism to become a cultural norm. Brands that provide reasonably priced sustainable choices will be favoured.

The sustainable clothing line Ed-a-mamma, owned by actress and businesswoman Alia Bhatt, has succeeded in lowering the cost of its products. Prices for Ed-a-Mamma clothing range from $399 to $1,899. If more companies reduce their costs and put more emphasis on helping their customers, environmentalism may be more widely adopted in the nation, according to Iffat Jivan, the productivity and customer service of Ed-a-Mamma.

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Why does Eco-Friendly Clothing Cost More Money?

Sustainable clothing is created from difficult-to-find organic fibers that are devoid of chemicals and synthetic fertilizers and do no harm to the environment. Because they pass the costs on to the buyer, sustainable clothing is typically more expensive.

All of the organic fibers used by Mamma are imported from India, which now has allowed the company to keep its clothing prices competitive with those of fast-fashion items. All of the organic fibers used by Ed-a-Mamma are imported from India, which has allowed the company to keep its clothing prices competitive with those of fast-fashion items.

Achieving a price pricing structure is difficult for a sustainable business to do when it performs on a smaller scale. Jivan, though, is confident that when businesses take this matter out of their own hands, the market will transform.

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Alia Bhatt’s Idea

One of the first companies in the sustainable childrenswear market, Alia Bhatt’s Ed-a-Mamma was established in October 2020, at the height of the Covid-19 pandemic.

This quarter, “Ed-a-Mamma” established its offline presence by opening 16 retail locations throughout India’s major cities, including Hyderabad, Chennai, Delhi, and Mumbai. The company is now concentrating on extending its product categories.

At this time, “Ed-a-Mamma” is worth 200 crores. According to Jivan, the socially responsible market in India is now estimated to be worth about $24 billion, but she thinks that this just represents a small portion of the sector’s potential. The sector will only expand and improve as more Indians choose sustainable clothing in the decades to come, she noted.

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Subhashree Panda: A proficient content writer, editor, and researcher. With 4 years of experience and an MBA in finance, she crafts compelling narratives on global events. Her passion for diverse journalism genres resonates widely, fostering broad audience connections.

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Namacool OTT Release Date, Cast, Storyline, and Where To Watch – Platform?

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Namacool OTT Release Date, Cast, Storyline, and Where To Watch - Platform?

In this article, we’ll get to know about the brand-new Amazon mini-series. Scroll along to learn about the cast, plot, release date, OTT platform, and more about the newest series, “Namacool.”

Namacool Storyline (Plot)

Mayank and Piyush are well out of school. Now, they both set out to shift cities and live their college life. They want to establish the tag of being “real men” when they start their college life in order to enjoy it to the fullest.

The setting is based on the vibrant city of Lucknow, where art, music, poetry, colors, everything gets them entangled with the girls they’re infatuated with. It’s confusing, chaotic, entrancing, and a kickstart to the rest of their lives. They both try to navigate their lives and their manhood through college.

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A series based on life, love, reality, and the true bond of friendship, which also portrays the ups and downs of life, gearing up the two for what’s ahead of them. Will they be stuck with college, or let it loose and enjoy the three years?

Namacool Cast and Their Roles

The cast of this series includes Anushka Kaushik, Hina Khan, Hina Khan, Abhinav Sharma, Abhinav Sharma, Faisal Malik, Faisal Malik, Satish Badal, Abhishek Bajaj, Sakshi Mhadolkar, Aaron Arjun Koul, Aaron Arjun Koul, and more.

Namacool OTT Release Date and Time

The series has been released on OTT platforms on April 27, 2024. Now, viewers can stream the film anytime they want on OTT platforms.

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Where to Watch Namacool? OTT Platform

The comedy and dramatic-based series, which features Hina Khan, has already been released on the OTT platform Amazon miniTV for viewers and fans to check out and watch it for free.

Also Read: ‘Kaatera’ OTT Release Date, Platform, Movie Review, IMDb Rating, and Cast

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Shaitaan OTT Release Date, Cast, Storyline, and Where To Watch – Platform?

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Shaitaan OTT Release Date, Cast, Storyline, and Where To Watch - Platform?

In this article, we’ll get to know the cast, crew, storyline, plot, OTT release date, and more about the film “Shaitaan.” Scroll along to know more.

Shaitaan Storyline (Plot)

Kabir and Jyoti are a married couple with two kids, Dhruv and Jhanvi. They’re all very happy and plan a trip to their farmhouse. However, in the middle of the road, they were halted by a random guy, Vanraj.

Upon reaching their farmhouse, they faced Vanraj again, and this time he asked for help. Kabir invited him in, and when Vanraj started interfering in their private matters, Jyoti asked him to leave. Vanraj said he’d go out but only with one condition: he’d take Jhanvi with him.

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True to his words, he completely took control of her mind and started controlling her actions throughout, which gets creepy and extremely scary to watch. The movie is just too spooky, supernatural, and thrilling to watch. Madhavan’s presence is highly appreciated and acclaimed in this film.

Shaitaan Cast and Their Roles

The cast and crew of this film include well-known and famous names like Ajay Devgn as Kabir Rishi, R. Madhavan as Vanraj Kashyap, Jyothika as Jyoti Rishi, Janki Bodiwala as Jahnvi Rishi, Anngad Raaj as Dhruv Rishi, and more.

Shaitaan OTT Release Date and Time

According to reports and official confirmations, the film will be released on the OTT platform on May 3, 2024. Interested viewers can stream the film anytime they want after that.

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Where to Watch Shaitaan? OTT Platform

As per information and online news, the film will be released on the OTT platform Netflix to be streamed online.

Shaitaan Trailer

Shaitaan Promotional Social Media Posts

Also Check: Zara Hatka Zara Bachke OTT Release Date, Cast, Storyline, and Where To Watch – Platform?

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Justin Bieber’s Emotional Struggles Surface with Coachella Performance and Candid Social Media Posts

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Justin Bieber Shares Snaps Of Him Crying Post His Coachella Performance

On April 14, Justin Bieber lit up the floor of Coachella with his surprise performance alongside Tems. Fans were very excited to see Justin on stage after such a long time. However, online debates are suggesting that he might be spiraling again due to his past issues, as evidenced by his behavior on stage during the performance.

Justin Bieber Shares Snaps Of Him Crying

Now, several reasons are behind these speculations. There are allegations suggesting that Justin was sexually assaulted by Diddy when he was young and starting his career. Justin used drugs and alcohol during his darkest and lowest moments as well.

Recently, Justin shared a picture of himself crying on Instagram, accompanied by a couple of slides. People have concluded that it might be because of his relapse. Over the past few years, Justin was also diagnosed with quite a few serious diseases.

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Performing at Coachella was a huge milestone for him, but people are still very concerned about his well-being. Justin Bieber was a mega pop star back then; he accumulated loads of fans through his mainstream hit pop songs.

However, things started getting worse when he was diagnosed with Lyme disease and Ramsay Hunt syndrome. Fans also started turning against him because of the online Selena vs. Hailey Bieber argument.

Also Read: Video of Sean “Diddy” Combs With Teen Justin Bieber Resurface Amid Sex Trafficking Raids

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“I feel for him. He is broke. He is crying out for help,” read one comment. Justin’s post has sent critical messages to his fans; people are wishing him well in the comments section and hoping for the best for him.”

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