Samsung Retains Top Position in Global TV Market for 18th Consecutive Year
Seoul, Feb 19 (IANS) – Samsung Electronics has announced that it has maintained its position as the top player in the global television market for the 18th consecutive year. According to the company, Samsung took up 30.1 percent of the world TV market in terms of revenue last year, remaining at the top since 2006. The market research firm Omdia has confirmed this data.
The success of Samsung Electronics can be attributed to the strong performance of its flagship QLED TVs, with sales reaching 8.31 million units last year, and a total of 44 million cumulative units sold since the introduction of QLED technology in 2017. Additionally, Samsung had a share of 60.5 percent in the premium segment for TVs valued at $2,500 or higher in 2023, and a market share of 33.9 percent in the market for large TVs.
In the OLED TV segment, Samsung Electronics accounted for 22.4 percent of the global market in terms of revenue last year, with sales exceeding 2 million units over the past two years. LG Electronics Co. also announced that it has maintained its leadership position in the global OLED TV market for 11 years in a row, shipping around 3 million units of OLED TVs last year.
This success was fueled in part by the increasing popularity of wireless 97-, 83- and 77-inch models in North America and Europe. Both Samsung and LG Electronics have continued to dominate the global TV market, solidifying their positions as industry leaders.
Samsung’s long-standing dominance in the global TV market is a testament to the company’s innovation and commitment to delivering high-quality products to consumers around the world. With the continued success of its QLED and OLED TVs, Samsung Electronics is well-positioned to maintain its top position in the market for years to come.
The competition in the global TV market is fierce, but Samsung Electronics and LG Electronics Co. have proven themselves to be at the forefront of innovation and sales in this industry. As consumer demand for larger, more advanced TVs continues to grow, both companies are expected to maintain their strong positions in the market.
