Volkswagen Passenger Cars India has introduced the “My Volkswagen” app, aimed at enhancing customer experience and connectivity. The app provides a range of features and services, claiming to offer a seamless and convenient experience for both prospective and existing customers. The app offers a 360-degree experience, allowing users to explore the Volkswagen product portfolio, schedule test drives, access a 360-degree car visualizer, and even book vehicles online. Additionally, customers can use the app to organize service schedules, access vehicle health reports, and purchase loyalty products, all from their mobile devices.
Users can also monitor their fuel usage and expenses, calculate service costs, evaluate their pre-owned cars, and even calculate EMIs, providing them with financial transparency and planning tools. The app also focuses on safety, offering features such as location tracking, geo-fencing, time-fencing, and monitoring of vehicle health and statistics. Existing customers will receive an auto-update for the app, while new and prospective customers can download it from the Google Play Store for Android users or the Apple Store for iOS users.
Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, said that with the “My Volkswagen” app, the company aims to provide a comprehensive suite of features to both existing and prospecting customers to explore a host of services, functions & features on a single platform. Additionally, Volkswagen has confirmed its plans to launch the ID.4 electric SUV in India this year. The vehicle will be imported via the CBU (Completely Built-Up) route to gauge consumer readiness. Globally, the ID.4 is available with various powertrain options, including single-motor rear-wheel drive and dual-motor all-wheel drive configurations. The GTX variant, which boasts 299 bhp, is equipped with a 77 kWh battery pack.
Volkswagen claims that it can cover up to 480 km on a single charge. The introduction of the “My Volkswagen” app and the plans for the ID.4 electric SUV demonstrate Volkswagen’s commitment to innovation and customer-centric services in the Indian market. With this digital platform and electrification plans, Volkswagen is positioning itself as a forward-thinking and customer-focused automotive brand in India.
