Adani Wilmar collaborates with Mumbai Dabbawala Association for World Protein Day. Mumbai residents received Fortune Soya Chunks in their lunchboxes. The initiative aimed to raise awareness about protein-rich diets and promote the brand’s message.
The Mumbai Dabbawalas, known for their service excellence, distributed Fortune Soya Chunks to showcase the nutritional value of incorporating soya chunks into daily meals. Each Dabbawala received informative leaflets and T-shirts to educate consumers about protein-rich foods.
Jignesh Shah of Adani Wilmar expressed enthusiasm for the collaboration, stating, “We are thrilled to have partnered with the Mumbai Dabbawalas for this initiative. At Adani Wilmar, we advocate for complete proteins like soya chunks to promote healthier eating habits in the community.”
Soya chunks, rich in protein and beneficial for muscle building, are an ideal dietary choice for all ages. With a majority of urban Indians being protein deficient, initiatives like this play a crucial role in raising awareness about the importance of protein-rich foods.
The collaboration between Adani Wilmar and Mumbai Dabbawalas for World Protein Day aims to not just deliver meals but also promote healthier lifestyles and provide access to protein-rich foods. A video showcasing the partnership has been released on various media platforms and digital channels to spread awareness about the benefits of soya chunks.
