SPPL launches e-commerce platform, sets goal of achieving Rs 100 crore in annual revenue
Super Plastronics Pvt Ltd (SPPL) has recently launched its own e-commerce platform with a goal of achieving a yearly business of Rs 100 crore. The platform will offer a wide range of consumer electronics products such as ACs, coolers, washing machines, and televisions to customers.
According to SPPL CEO Avneet Singh Marwah, the e-commerce portal will provide customers with “never-seen-before deals” and the opportunity to transform their living rooms with QLED TVs and ACs during the upcoming IPL season. The company aims to sell over one lakh products annually through the new platform.
SPPL’s move to launch its e-commerce platform is aimed at meeting the growing demand for its products and to complement its existing sales channels. The company plans to ensure swift delivery of products, with a promise to deliver in Delhi-NCR within 48 hours and in other cities within 4-5 days.
With an offline network established in 24 states and over 10,000 billing counters, SPPL is now looking to enhance its online and offline presence equally. The company’s focus on simplifying the delivery process and reducing delivery times demonstrates its commitment to providing a seamless shopping experience for its customers.
