Samsung Electronics emerged as the top home appliances brand in the US last year, capturing 21% of the market share in terms of sales, according to data from market researcher TraQline. The Korean tech giant surpassed LG Electronics, General Electric, and Whirlpool in both quantity and consideration among consumers.
In the competitive US market, Samsung dominated with 19% market share in terms of quantity, outperforming GE, LG Electronics, and Whirlpool. A survey by TraQline revealed that Samsung was the most considered brand by consumers at 32%, followed closely by LG Electronics at 29% and GE and Whirlpool at 28%.
Samsung’s success can be attributed to its strategic initiatives to enhance its presence in the US home appliance sector. The company has been focusing on introducing innovative products and services integrated with artificial intelligence technology to meet the evolving demands of consumers.
With a commitment to providing cutting-edge solutions and exceptional customer experience, Samsung is expected to maintain its position as a leader in the home appliances market in the US. The brand’s ability to adapt to market trends and leverage advanced technologies reinforces its stronghold in the competitive industry landscape.
