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A restaurant chain in China weighed diners to determine how much food they should eat

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Hong Kong (CNN) — A restaurant chain in southern China has issued a public apology for weighing diners earlier than they entered the premises as a part of a nationwide marketing campaign to cut back food waste.

Prospects going into the favored Hunan chain Chuiyan Fried Beef, in town of Changsha, have been requested to weigh themselves on a set of scales and supply private data. The restaurant would then counsel menu objects based mostly on their physique.

The information really useful prospects order totally different dishes based mostly on the particular person’s weight and the calorie content material of the food. For instance, girls weighing lower than 40 kilograms (88 kilos) have been really useful the chain’s signature beef dish and a fish head, whereas males weighing greater than 80 kilograms (175 kilos) have been really useful dishes together with braised pork stomach.

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Indicators across the restaurant inspired diners to “clear your plate” and “be thrifty and diligent.”

Dealing with on-line accusations of fats shaming, Chuiyan Fried Beef stated in a press release Saturday that it was attempting to assist curb food wastage. The restaurant chain stated prospects hadn’t been compelled to step on the scales — and whereas it “deeply regretted” the controversy, it could nonetheless enable prospects to weigh themselves at its retailers.

“Netizens are welcome to come to the shop to expertise it and provides their feedback and ideas,” the assertion stated.

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Chinese language President Xi Jinping introduced a food waste minimization marketing campaign on August 11, as China continues to grapple with a slowing economic system. The nation has additionally confronted quite a few food crises over the previous yr, with record flooding ruining rice crops and a swine fever epidemic main to the mass culling of pigs.
State broadcaster CCTV reported in 2015 that China’s catering business wasted 17 to 18 million tons of food a yr. Earlier this month, Xi labeled attitudes towards extra food consumption “stunning and distressing,” in accordance to state-run news agency Xinhua.
Chuiyan is not the one restaurant or group establishing tighter guidelines on consumption. Final week, a catering affiliation in the central metropolis of Wuhan advocated for patrons to order “N-1” dishes, or one fewer dish than the variety of individuals eating.
Smartphone apps which used to present fashionable streams of individuals consuming monumental quantities of food have additionally warned that video creators may very well be blocked if they promote excessive eating.

CNN’s Steven Jiang contributed to this text.

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