In this world of information overload, we are constantly bombarded with various types of information on almost every possible topic. This leads to confusion, and many times we end up falling prey to fraud companies and agencies, which leads to disaster in business. However, it is worse when we decide to take control of almost all the tasks following youtube tutorials and taking guidance from online blogs. Many SEO companies are into this practice to implement search engine optimisation trends and techniques. And the results they achieve are worrisome as mistakes become very normal. Working with a fraud company or following wrong advice/practices is not only a massive waste of time, money and energy but also results in a penalty or a ban from search engines. However, to find out the flaws, you must be aware of the common mistakes and ways to avoid them.
Here are some of the most common SEO mistakes and ways to avoid them.
1. Avoid Doing SEO on Your Own and Hire an Expert
SEO requires a lot of expertise and skills along with advanced knowledge of the current trends, techniques and search engine algorithm and guidelines. It requires a full-time professional who can give complete attention to the responsibilities. Many business owners and marketing professionals are aware of basic SEO and they think they can do their own SEO. Fact is, they don’t and they end up creating more problems for the website.
A quality SEO expert is fully updated with the latest trends in the industry and is in constant touch with what works and what doesn’t. You will never want your online business to suffer due to the whims and fancies of such people. It will create problems that will take more time, money and energy to restore your lost reputation. Therefore, get an SEO expert who can help you achieve your online business goals.
2. Do Not Get Cheated for Non-Realistic SEO Promises
In this world, where there are countless options available in the market, it is quite natural to get trapped in the wrong places. You often find yourself in difficult situations but by the time you realise where things have gone wrong you have already wasted a lot of time and money in it. Therefore, it is essential that you be very careful while hiring your SEO Company. You should look for partners who would give you safer methods than getting faster results.
Some companies may promise to get you on the top of search engine result pages faster and at a far lower cost than available in the market. These companies might push you to difficult positions by using tricky methods to gain better rankings, which will not benefit you in the long run. You might get penalised for using tricky methods and even get banned if search engines find that you tried to cheat them. Engaging with shady and inexperienced SEO companies would lead you to complete disaster. So be careful while hiring your SEO agency.
3. Not the Following Search Engine Guidelines
Search engines frequently make changes in their algorithms to improve the quality of searches and also to counter those who tried to cheat by manipulating the system. If you look at Google algorithms, three major changes took place in the last five years. These were accompanied by a host of small updates that have brought a significant change in the way websites rank on Google search pages. Companies need to stay updated with the rules and algorithms of Google to remain ahead in the competition. It is always advisable that you team up with an experienced SEO company to stay on top of the most recent update to achieve good search results.
4. Choosing Keywords without Research
One of the most common mistakes that many SEO companies make is to focus on irrelevant keywords. Companies waste their time, effort, and money by targeting keywords that their audiences are searching for or are too competitive to rank on search engines. Experienced and well-trained SEO professionals know the technique of searching relevant keywords for a particular business that is less competitive. They can also do a competitor analysis and find out what your competitors are doing and also find out what your customers are searching for. The right SEO company in Dubai can help you achieve your keyword search goal easily.
5. Generating Poor Quality Content
Content is king. We have heard this a million times! So it is crucial to be very careful about what we post on our websites and blogs. Poor quality content cannot help you get your audience to your website. With so much content already available online, creating good and relevant content has become the need of the hour to remain ahead of your competitors online. Search engines also give more preference for quality and relevant content. Content plays a major role in helping you rank on the top pages of search engines. Generating poor quality content or duplicate content is a common mistake that many companies and SEO agencies do. It does not help in improving your search ranking, more so if your competitors content is superior in quality. Avoid investing in low-quality