It is always important for businesses to maximize effectively and efficiently the available resources for marketing in the industry they wish to thrive in. More so, the survival of businesses also depends on how firms can stay on top of trends and innovations in the market and stay competitive.
In today’s advent of technology, businesses have gained an extension of their reach to their customers or consumers through the internet. By having a new platform, a new form of marketing has emerged.
Digital Marketing is a type of marketing strategy that businesses and organizations utilize wherein the internet is the main tool and platform for communicating products, services, brands, events, and other strategies as well to consumers. In this modern era, this marketing strategy is deemed to be one of the most efficient and dynamic strategies for reaching customers.
Search Engine Optimization
One of the most vital digital marketing tools is search engine optimization (SEO). It is one of the top tactics in maximizing digital marketing strategies. For people who do not have background knowledge of the technical aspects of digital marketing, they may be intimidated by the term SEO. Importance of SEO, However, the concept can be easy to comprehend.
SEO comprises various elements such as keywords and content which include web page content, blogs, videos, infographics, podcasts, social media posts, whitepapers, e-books, and local listing. Under SEO, two methods can be maximized:
- On-page optimization refers to the undertakings of marketing strategies within the website to boost its position in search rankings. HTML source code and content are the major factors in on-page optimization.
- Off-page optimization pertains to the measures that are employed outside of the website which is also to improve the website’s position in search rankings. The main goal of off-page optimization is website promotion and link-building.
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Why is SEO important in Digital Marketing?
- SEO increases traffic. Employing and improving search engine optimization helps you reach the top positions on the pages of search engine results. Those that are in these positions gain the most impressions and the most number of clicks which leads to an increase in the visits of possible customers on your website.
- SEO is cost-effective. Compared to traditional marketing strategies such as TV, radio, billboards, paper advertisements, and such, SEO is greatly more cost-effective. More so, you can directly target the market or audience who are potential customers and are looking for your products or services on the digital platform. The more you know your target market, the more successful your market strategies can be.
- SEO increases brand awareness. As mentioned above, the more you get your website on a top position on the search engine results page, the more you ultimately get high impressions and views. This translates to an increase in visibility for your site, and thus, higher brand awareness for your business. The more you get higher visibility, the more that the consumers associate your targeted keywords with your brand. This will boost the trustworthiness of your brand given that it is often associated with the keywords consumers search.
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