Getting started with your first video project for a professional presentation or other reason? Of course, using the best video editing tools and resources will help you achieve your goal of creating the best quality videos. Or even taking professional help should help.
But what to do if you need more funds to hire top-notch editing experts or to purchase professional editing software? Besides wasting more time in training yourself to be a better video editor, using Wondershare Filmora is a good choice there- let us tell you how.
Wondershare Filmora- Why Businesses Use It
Among the various video editing software types available, Wondershare Filmora is an advanced-level software for high-quality video editing work for various levels of video creation. From a professional perspective, marketing experts, videographers, and businesses benefit from this app in creating top-notch videos, whether short tutorial type one or long documentaries.
Either way, the editing features on Filmora make cutting, merging, and adding preset templates much simpler. Many professionals use this software to create fun and informative video projects promoting their brands and products.
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So, what features make this possible? Here are some of the best features available on this software that you should try in this context.
1. Speed Ramping
You may want to give your product a slow-motion close-up in your advertising video to highlight its presence. At this point, Filmora’s speed ramping will come in handy. With this, you can add one of the six preset effects, like Hero Moment, Jumper, or Montage, for professional-level speed adjustment with creative keyframe-based control.
Moreover, you can choose the custom effect for speed ramping to choose the sequence of the speed change in your video and even adjust the audio pitch with the changed video speed. This feature is accessible through the Speed icon above the editor timeline.
2. Auto Synchronization
Also, you can use Auto Synchronization to add a clear explanation to your original commercial videos if you shoot them in a noisy place like theme park. This function is available for accurately aligning the soundtrack you add to the video scene-by-scene on your editing project. It is simple to apply to the software, and you can easily adjust the alignment in case of errors.
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3. Instant Mode
Instant Mode is one of the best features for users on Filmora. This is especially useful for those with a limited technical understanding or practical experience with many editing software types. So in case you don’t have a professional video editing team, you can still make professional commercial videos.
The feature is available on the homepage of the Filmora software, accessible after you launch the app. You can click on it and choose a themed template available. Then, click on it to play the video format and select it to make your instant video. You can add multiple video clips and place them in sequence and press the Auto-Create button.
4. Color Match
Another notable feature available in Filmora that beginners find greatly usable during video editing is Color Match. Instead of manually changing the color tone of different scenes, one can use this feature to efficiently match the same hue for all clips with a click of a button. With this simplicity that Filmora offers, your video will have a better texture surprisingly, which will also make your product look more attractive.
You can choose one color from the clip screen settings, apply them through the batch of video clips, and create a uniform look.
5. Green Screen
One usable feature to try is the Chroma key-supported Green Screen effect. You can find this feature through the toolbar right above the editing timeline. Click on the Chroma Key icon and go to the settings for green screen effects.
With this feature, you can cut out the background from the main character or object in the video and add another background later. The process is excellent for giving a professional and realistic look with precise background removal.
6. Video Effects
Last but not the least, you will get access to a full library of more than 900 video effect components with Filmora for free. These include elements like motion effects, titles, filters, and transitions, which you can apply to any video section for advanced video editing.
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Choose the effects from the tabs at the top toolbar, like Effects, Titles, and Transitions. Stock Media is available for stock images and videos. All of these are easy to apply to the video as well as Filmora supports the drag-and-drop functionality.
Wondershare Filmora Alternatives
Before availing of Wondershare Filmora, you must be wondering what other options are available and why you should use this over them. For an easier understanding, we bring to you this comparative analysis of the different versions available, in complete comparison:
Supported Platforms
Best Features
Free Trial
Price
Filmora
Instant Mode, Speed Ramping, Chroma Key, STT/TTS support, and color matching.
Mac, Windows
Available for 7 days
Starts at USD 19.99 per month.
Final Cut Pro
Cinematic Mode, Smart Conform, Object Tracker, Enhanced Timeline Index, and Magnetic Timeline.
Mac, iOS
Available for 30 days
USD 299.99
Power Director
Custom masks, sound effects, special effects, motion graphics, and blending modes.
Mac, Windows
Available for 30 days
Starts at USD 50.73.
Davinci Resolve
YRGB color science, proxy generator, Fairlight, collaboration, and Blackmagic Cloud.
Mac, Windows
–
Free and USD 295.
VideoPad
Text overlaying on videos, chroma key, music mixing, custom logos, dynamic video templates.
Windows, Mac, iOS/iPadOS
Trial period is available for non-commercial use only.
Starts at USD 49.99.
Tech Specifications
While discussing the uses of Wondershare Filmora, let’s talk about the specifications of the software. This way, you can know which devices are compatible with running it.
For Windows:
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– Windows 11 (64-bit)/10/8.1/7.
4 GB RAM or 8 GB RAM for HD/4K videos in Windows.
10 GB of free space required to install and also strong SSD support for HD/4K video editing.
For Mac:
– macOS v12/v11/v10.15/v10.14
8 GB RAM or 16 GB RAM for HD/4K videos on Mac.
10 GB of free space and SSD support for HD/4K video editing.
Pricing
There are varying price-based options available for different types of users to avail of this software.
Besides these, company team members with 5 partners can opt for the USD 155.88 package, while an entire organization can choose the customized cost plan. In terms of education-based packages, teachers get a customized price plan to select, while students can select discounted individual plans at costs like Monthly- USD 19.99, Quarterly- USD 40.99, and Annual- USD 49.99.
Final Words
If you want simplistic software for video editing that also comes with a wide range of professional-level editing tools, Wondershare Filmora is the one for you. The software allows creators of different backgrounds and training levels to easily create high-quality video projects that will attract viewers and increase retention rates. Events like “Next Level Creativity” Creators Meetup are also available to give people a platform to discuss their ideas and problems.
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So, please give Wondershare Filmora a try for professional and personal video creation needs!
The founder and CEO of Bombay Shaving Company Shantanu Deshpande took to LinkedIn and shared a picture from the topper’s newspaper advertisement.
In the caption, he wrote
“It was shocking to see the amount of hate targeted at a teenage girl who had topped an exam because of her facial hair. Our simple message to this amazing young woman with such a bright future. Love to see my team ooze class. No opportunistic sales, QR codes, nothing. Just a heartfelt message to a fellow Bae.”
The caption further reads,
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“Dear Prachi, they’re trolling your hair today, they’ll applaud your AIR tomorrow.”
It was the advertisement’s closing statement that fueled controversy and drew backlash from the public.
It stated,
“We hope you never get bullied into using our razor.”
Netizens’ Reactions
The post went viral within hours of its posting. Many netizens called it “disgusting” and “absurd.”
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One user wrote,
“This is a collective failure of your team. Hope they read each and every comment and reflect. Did no one in the team notice this problem? How disconnected are they from reality? This will leave a deeper scar on the girl than anything else, and I will always remember your brand for being an opportunist.”
While another commented, “Insensitive.”
“This is terrible, a huge mistake you made. This is bullying this woman on another, bigger level,”
wrote another.
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“Classless and in poor taste… You don’t deserve more attention than this,”
one commented.
What the CEO Has to Say?
Shantanu Deshpande described his caption as a small token of support for Prachi, and thus defended the ad.
His efforts to clear the air were in vain, as many netizens still found the company’s response via the ad lacking sensitivity.
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Bombay Shaving Company’s intention was to extend support for the topper. However, it ultimately led to more criticism and enhanced controversy.
Recently, the class 10th and 12th results were published by the Uttar Pradesh Madhyamik Shiksha Parishad. Prachi Nigam scored 591/600 marks and topped Class 10. She revealed that her aim is to crack the IIT-JEE and become an engineer.
Gerber and Perrigo Face New Lawsuit Over ‘Store-Brand’ Infant Formula Pricing; All Pending Toxic Baby Food Cases Consolidated into New Class Action MDL
Infant formula makers Gerber and Perrigo have been hit with a class-action lawsuit, which accuses the companies of artificially creating a shortage and jacking up prices for “store-brand” formula sold at Walmart, Walgreens, and other retailers.
The lawsuit was filed on Monday in federal court in Alexandria, Virginia. It accuses Perrigo of violating antitrust laws by collaborating with Gerber to prevent competitors from entering the market for store-brand formula.
Perrigo, one of the nation’s largest suppliers of store-brand formula, sells its products under retail labels at prices lower than similar branded products. However, the lawsuit alleges that Gerber, by granting Perrigo the first right of refusal to Gerber’s excess formula supply, which could have been sold to other competitors, is engaging in practices that stifle competition.
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The lawsuit claims that through this arrangement, Gerber agreed to keep its excess formula out of the store-brand market, thereby gaining a share of Perrigo’s profits. The lawsuit was filed by four residents of California, Illinois, Michigan, and Pennsylvania, who will represent millions of customers who have purchased store-brand baby formula. The lawsuit does not name formula retailers as defendants. It asks the court to intervene and end the anticompetitive deals between Perrigo and Gerber and seeks more than $5 million in monetary damages.
This lawsuit is similar to another case filed in Brooklyn federal court by a potential store-brand competitor, P&L Development. Gerber and Perrigo requested the dismissal of that case, which was denied by the judge in February. The companies involved in the lawsuit claimed they compete fairly with other infant formula manufacturers, including those of store-brand formulas. The lawsuit also cited the squeezing out of P&L Development from the store-brand market, which has led to higher prices.
Gerber is also facing numerous lawsuits accusing its brands of baby food of containing dangerously high levels of toxic heavy metals, such as lead, arsenic, and mercury. These heavy metals are extremely toxic, even for adults, and can have catastrophic consequences on developing children, leading to health complications and neurological damage. Conditions such as ADHD and autism may be linked to consuming these toxic baby foods.
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On April 11, 2024, all the lawsuits pertaining to toxic baby foods, which had been filed at different times in various courts, were consolidated into a new class action MDL in the Northern District of California and assigned to Judge Jacqueline Scott Corley. Besides Gerber, other baby food manufacturers like Beech-Nut and Campbell Soup Co. have also been named as defendants.
The legal wrangling between the crypto sector and the SEC, or the Securities and Exchange Commission, is getting uglier, with ConsenSys, a major protagonist of the Ethereum Blockchain, filing a lawsuit against the regulatory body in a Texas federal court. This legal action seeks an intervention to ward off a looming SEC lawsuit against the company regarding features of its popular MetaMask wallet. The lawsuit also seeks the court’s help in deciding once and for all the vexed question of whether Ethereum’s digital token, Ether, is not a security. The legal uncertainty hangs heavily on the crypto sector and puts a question mark on its very existence.
In an exhaustive 34-page legal filing, ConsenSys states that the SEC’s endeavor to exert control over Ethereum is both illegal and a threat to blockchain technology.
The complaint states,
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“The SEC’s unlawful seizure of authority over ETH would spell disaster for the Ethereum network, and for ConsenSys. Every holder of ETH, including ConsenSys, would fear violating the securities laws if he or she were to transfer ETH on the network. This would bring the use of the Ethereum blockchain in the United States to a halt, crippling one of the internet’s greatest innovations.”
The lawsuit also alleges that SEC Chairman Gary Gensler has embarked on an aggressive enforcement policy directed at the big players in the crypto sector like Coinbase and Uniswap. The lawsuit particularly points out a campaign that involved a deluge of subpoenas asking firms and developers for documents related to their dealings with the nonprofit Ethereum Foundation, which supports the blockchain’s development.
The crypto sector is up in arms against Gensler’s tactics and has contended that the SEC has never provided clear rules meant for the distinct features of blockchain technology. However, Gensler negates this argument, saying that the existing securities laws are clear and sufficient, and that the crypto industry refuses to comply with them.
Gensler’s actions are full of contradictions since, in the past, the SEC had maintained that blockchain’s tokens, like Bitcoin, are not securities and hence beyond its purview. A senior official in 2018 had stated that Ethereum has reached a state where it is adequately decentralized, and further, the agency also gave the green signal for the launch of Ethereum futures trading—an implicit acknowledgement that Ether is a commodity. However, at present, Gensler is using a recent feature of Ethereum, known as staking, as grounds for the recent legal campaign.
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The lawsuit was filed after the SEC issued a Wells Notice, which is akin to a formal letter warning that the agency intends to sue a firm and could lead to a settlement later. The SEC charged ConsenSys that MetaMask was operating as an unlicensed broker-dealer. MetaMask offered users a means to stake Ethereum on their behalf. Staking was a feature introduced in September 2022 on the Blockchain as a replacement for the energy-intensive mining process. The process involves a system of validators who pledge collateral to become trusted validators.
The SEC objects to the process of staking, which has changed Ethereum from a commodity into a security. ConsenSys founder Joe Lubin has called this account of the SEC “preposterous”.
Lubin said,
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“The act of staking is really just posting a security bond so you can get paid to contribute labor and resources to help operate the Ethereum protocol. Now they’re trying to turn that into some sort of investment contract.”
Lubin also stated that the SEC’s actions will lead to a halt in the growth of the crypto sector and blockchain technology as a whole. Lubin feels that the SEC seeks to block pending applications by companies to launch spot ETFs for Ethereum, following the huge popularity of Bitcoin ETFs. The SEC is in fact trying to regulate a technology on its merits and it will only stifle innovation.
