7 SEO Trends You Need to Know to Drive More Traffic

Search engine optimization trends are constantly changing, and there is no denying that SEO is still one of the best ways to drive more traffic to your site. It means that if you own a business or are a marketer, you must follow the latest SEO trends because there is no other way around it.

According to a survey, Google statistics show over 3.5 billion daily searches. You’ll be surprised that only 0.78% of Google searches reach the second page.

It is clear that if you want to get more traffic and if you want to stay on top of your game, you have to make sure that your business pops up on the first page of Google because otherwise, there is a very bleak chance of your potential leads to visit your page.

To ensure that your business appears on the first page of Google, you must follow all the latest SEO trends. However, if you are new to the SEO world, there is much SEO for dummies platforms to help you properly understand how SEO works.

Worry no longer if you need to learn about what trends to follow. In this article, I’ve covered some latest SEO trends to help you achieve your SEO goals.

So, let’s have a look and find out what you need to know about top SEO trends:

Core Web Vitals Are Important

Also Read: What is an SEO backlink pyramid? How does it work?

It’s been almost a year since Google announced its new metrics of core web vitals. Core web vitals measure user experience, loading, interactivity, and visual stability. If you look closely, all these metrics depend on just one thing: the page speed.

If you want Google to rank your business on its first page, you must work on the core web vitals of your website so that you can get desired SEO results and get ranked on Google.

Optimization for Google BERT

If you have been in the digital marketing world for more than a year or more, you must have an idea that Google focuses on user intent.

Bidirectional Encoder Representations from Transformers (BERT) is an algorithm that makes Google more sophisticated in understanding the user’s intent.

It means that now, Google bots will understand the user’s intent just like a human does. If your website’s content is not coherent with the user’s intent, then Google will not consider ranking your website regardless of how beautifully the content is written. So, understanding and generating user-based content is now more important than ever if you want to get ranked on Google.

Keyword Research is As Important as Ever

Gone are the days when all you needed to do was work on some mainstream keywords, and your website started to appear in user searches. Now, the competition is greater than and ever, and therefore, Google has made keyword research a real deal and has made it more competitive.

You need to make sure that you research unique and practical keywords for your business. Spend as much time as you need on keyword research because they will be the pillars of your entire SEO campaign.

In the increasingly competitive landscape of SEO, your keyword research efforts can gain a significant boost through the expertise of an on-page SEO company. These professionals excel at identifying potent keywords that can effectively drive more traffic to your site, giving your SEO campaign a strong foundation.

There is No Substitute for Original Content 

If one has to describe an ideal SEO strategy that drives desired results, then original content has to be the founding pillar of it. Google wants original, authentic, unique, and user-intent-based content.

Also Read: Top 5 Google Algorithm Updates: An Overview

All your SEO efforts will go in vain if the content you publish is not unique and doesn’t provide value to the readers. Therefore, it is crucial that you work on the content and only post the content that is written after detailed research of the niche or industry of your business.

Optimization for Voice Search

Google’s statistics say that globally, 27% of people use voice search via mobile phones. It means that if you optimize your business website for voice search, you gain out on a great pool of potential clients.

Voice search optimization is still growing as more and more people are using it to search their queries on Google. If you want a competitive edge over your competitor, this is an ideal opportunity to work on.

While optimizing your site for voice search, you must know that most voice searches are long-tail and to the point. The user wants a specific answer to their queries. Therefore, you must research and optimize your site for voice search against practical keywords that produce results.

Video Marketing is A Must

If you don’t know this already, it’s high time you know that YouTube is the second most popular search engine after Google. If your business has a presence on YouTube, you are taking advantage of great opportunities.

Apart from the popular use of YouTube, an optimized video uploaded on YouTube can generate terrific results when it comes to SEO. If you still need to start generating video content on YouTube, it’s high time that you start working on it because it has excellent potential for you to work on.

Also Read: WordPress vs. Drupal — Which CMS Is Best for You?

Work on Your Featured Snippets 

Lastly, snippets can go a long way to benefit your business. They are not only valid for the searcher, but also they help your website generate more traffic. All you need to do is research and then upload as many snippet questions on your website as possible.

It would be best if you kept the answers short and precise. The snippets must provide value to the reader and cater to the answers they seek. Keeping it quick, accurate, and relevant to your business niche is vital.