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Top 7 Tools for Small Businesses for Online Marketing Success

What it takes you to succeed in online marketing, and what strategies will win companies follow? Let us explore.

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Top 7 Tools for Small Businesses for Online Marketing Success

About 28 million small businesses are now competitive to thrive in the United States itself, and the global count is multifold. As this number is going up day by day, all these small business owners are looking for a competitive edge to succeed. If you happen to be one among these, then there are high chances that you are also looking for strategies to outshine the competition.

There are no such smart ways to know what the future holds for you in real, but one thing is sure. You may never want to be in the 80% slot whose business tends to fail within 18 months of initiation. What it takes you to succeed in marketing, and what strategies will win companies follow? Let us explore.

Online marketing success

We are now in a brand-newera of internet-based technologies. Even the great small business ideas out there must have a powerful presence online to succeed. Businesses need to have a strategy in place, which can leverage the powers of social media, search engine optimization, etc. to drive in more traffic and make use of social media marketing advancements to reap the optimum benefits.

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Here in this post, we will discuss the top marketing tools which a start-up business may need. Those who are already into it may be familiar with a few of them, but from managing social media campaigns to handling entire project management, proper usage of these tools will help you to ensure the competitive edge to succeed.

Marketing tools for small businesses

1. Google Analytics

This is the No.1 tool anyone should think of while incorporating analytics into your online marketing projects. This is a free tool from Google, and Analytics must be made a part of your marketing strategy from the very beginning. Many out there still consider Google Analytics as a traffic management tool, but it can have a bigger impact on streamlining your marketing strategy for success. With the data-driven insights shared by Analytics, you can adjust your social media, SEO, or content strategy to capture more results. For new businesses, installing Google Analytics at a very early stage is crucial to building a successful marketing strategy for more accurate data-driven decision-making.

2. HubSpot

In business marketing, CRM software, and sales management, HubSpot is now one of the top tools to be used. In the case of marketing, this software can be an all-in-one solution for users. From attracting more customers to successfully closing maximum leads, HubSpot can bring together the entire marketing automation funnel. On HubSpot, you get access to all such activities related to blogging, SEO, social media, website, landing pages, lead management, call to actions, marketing automation, mail management, analytics, etc.

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3. MailChimp

MailChimp is an email marketing tool used by about 80% of the B2C and B2B companies lately. Getting this, you can instantly set off with a successful email marketing strategy. As of late, MailChimp claims to be the top mail marketing provider across the world. Even though there are many alternatives for this, this intelligent tool far outweighs others in terms of features. The self-service option of MailChimp will help you find quick answers to all questions. The small and startup businesses offer a free plan for less than 2000 subscribers and not more than 12000 emails to be sent per month.

4. Trello

For those who are new to marketing, FLOSUM suggests Trelloas a matchless organizer tool, which will help improve your marketing team’s functions and productivity. Trello can help manage your projects more efficiently by keeping all involved on the same page and prioritizing tasks by saving a lot of time and effort. For example, you may share promotional blog posts on Trello before you publish those so that others get an opportunity to go through the same and share their thoughts to strengthen it before it goes out to the public. It is a very easy-to-understand and user-friendly tool that only takes a few minutes to set up a board for each marketing project you handle.

5. Hootsuite

As we know, social media plays a crucial role in the success of any business lately. Regardless of your company’s size or domain, a successful social media marketing strategy will help you reach real people and generate business in the digital era. Installing Hootsuite will help you effectively schedule social media posts and run campaigns logically for maximum effectiveness by saving a lot of time for you. There are many unique features on Hootsuite like it can identify influencers for your marketing efforts, reply to comments through the dashboard, and also centrally manage your profiles on various social media platforms by automating the same.

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6. KISSmetrics

If you are into digital marketing, the KISSmetrics can be the best tracker tool to analyze and optimize your campaigns’ performance. Using it effectively, you can see what is working for you and what not across all your mobile, web, and social media campaigns. It is primarily an analytics tool that can provide you a funnel report where you can instantly see the snapshot where the leaks are happening in your business. KISSmetrics is a chape tool starting at just $120 per month but offering you the same features as many of the premium tools in this sector.  With a wide range of features and products, KISSmetrics insights can give you invaluable insights to grow your business.

7. Followerwonk

If you are trying your fortune in social media marketing, then Followerwonk can be invaluable too. The tools on this platform are meant to help you facilitate your social media strategy by digging more deeply into the analytics data and make use of it to strategize your efforts. Folloerwonk is easy to use and also extremely useful in what it does. This platform’s services can be broadly categorized into finding, analyzing, and optimizing your social strategies. 

What we discussed is not a comprehensive list. Still, you can find many more online marketing business tools, too, like the All in One SEO Pack, BuzzSumo, Crazy Egg, and many more to better facilitate your devoted digital marketing efforts.

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Net Worth

Stephen M. Ross Net Worth 2024: How Much is the Chairperson of The Related Companies Worth?

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Stephen M. Ross Net Worth 2024: How Much is the Chairperson of The Related Companies Worth?

Who is Stephen M. Ross?

Stephen M. Ross, the Chairperson of The Related Companies, is a distinguished figure in the real estate sector, renowned for his significant contributions and profound impact. Born on May 10th, 1940, in Detroit, Michigan, Ross embarked on his journey into real estate at a young age, demonstrating remarkable diligence and entrepreneurial spirit. Despite initially pursuing a career as a tax attorney, Ross soon discovered his genuine passion for real estate investment, laying the foundation for his illustrious career.

Stephen M. Ross Career

Ross’s career trajectory is marked by pioneering ventures and transformative projects. In 1972, he founded The Related Companies, which initially focused on subsidized low and moderate-income apartments. Over the years, Ross transitioned to higher-profile projects, including the iconic Hudson Yards development, valued at over $7 billion. His visionary approach and strategic partnerships have cemented his reputation as a prominent figure within the real estate industry.

Stephen M. Ross Net Worth

As of 2024, according to Celebrity Net Worth, Stephen M. Ross’s net worth stands at an impressive $10 billion, solidifying his status as one of the wealthiest individuals globally. Ross’s wealth accumulation is attributed to his unparalleled success as a real estate mogul, with an estimated annual income of nearly $700 million derived from royalties on his diverse property holdings. His continued involvement in the real estate sector, with ongoing projects in New Jersey and Florida, further contributes to his substantial net worth.

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Stephen M. Ross Age

Currently, Stephen M. Ross is 83 years old, born on May 10th, 1940. Despite his age, Ross remains actively engaged in his professional pursuits, demonstrating resilience and dedication to his craft.

Stephen M. Ross Family: Wife and Children

Ross’s personal life is characterized by familial bonds and enduring relationships. He is happily married to Kara Ross and is the proud father of four children. Ross’s commitment to family values underscores his holistic approach to life and business.

Stephen M. Ross Height and Weight

Physically, Stephen M. Ross stands at a height of 6 feet 2 inches (1.88m) and maintains a healthy body weight of around 72 kg. Despite his busy schedule, Ross prioritizes his health and well-being, engaging in activities such as volleyball and tennis.

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Net Worth

Mike Markkula Net Worth 2024: How Much is the Former CEO of Apple Worth?

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Mike Markkula Net Worth 2024: How Much is the Former CEO of Apple Worth?

Who is Mike Markkula?

Mike Markkula, born Armas Clifford “Mike” Markkula Jr. on February 11, 1942, in Los Angeles, California, is an American entrepreneur renowned for his pivotal role in the early days of Apple Inc. After graduating from the University of Southern California with degrees in electrical engineering, Markkula amassed considerable wealth through stock options while working at Fairchild Semiconductor and Intel.

Mike Markkula Career

Markkula’s career trajectory took a significant turn in 1977 when he was introduced to Steve Jobs by Venture Capitalist Don Valentine. Recognizing the immense potential of the Apple II computer, Markkula became the company’s first major angel investor, providing $250,000 in funding. He subsequently served as Apple’s CEO from 1981 to 1983, overseeing critical phases in the company’s growth and development.

Mike Markkula’s Net Worth

As of 2024, according to Celebrity Net Worth, Mike Markkula boasts an estimated net worth of $1.2 billion. His wealth stems from astute investments, particularly in Apple Inc., where he played a foundational role as an early investor and executive.

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Mike Markkula Age

Born on February 11, 1942, Mike Markkula is currently [age] years old.

Mike Markkula Family: Wife and Children

Markkula is married to Linda, and together they have made significant real estate investments, including properties in Carmel Valley, Woodside, and Hawaii. They have engaged in philanthropy, with notable donations to Santa Clara University’s Markkula Center for Applied Ethics.

Mike Markkula Height and Weight

Unfortunately, information regarding Mike Markkula’s height and weight is not readily available.

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Business

Sundar Pichai Net Worth 2024: How Much is the CEO of Google Worth?

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Sundar Pichai Net Worth 2024: How Much is the CEO of Google Worth?

Who is Sundar Pichai?

Sundar Pichai, born on June 10, 1972, in Madurai, India, is a prominent figure in the tech industry, renowned as the CEO of Alphabet Inc. and its subsidiary Google LLC. With an educational background in materials science and engineering, Sundar’s journey from humble beginnings in Chennai to the helm of one of the world’s leading multinational companies is an inspiration to many.

Sundar Pichai Career

Sundar’s career trajectory is marked by notable achievements and leadership roles. Beginning as a materials engineer, he gained experience in product management at Applied Materials and management consulting at McKinsey & Company. In 2004, Sundar joined Google, where his strategic insights and innovative contributions led to significant advancements, including the development of Google Chrome, Android, and Google Drive. His ascent within the company culminated in his appointment as CEO in 2015, overseeing Google’s transition into Alphabet Inc.

Sundar Pichai’s Net Worth

As of 2024, Sundar Pichai’s net worth is estimated to exceed $1.66 Billion, primarily attributed to his role as CEO of Alphabet Inc. and his ownership of approximately 520,668 shares of Alphabet Inc. stock. His remarkable leadership and strategic vision have propelled Google’s growth and innovation, contributing to his substantial financial success.

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Sundar Pichai Age

As of 2023, Sundar Pichai is 50 years old, having been born on June 10, 1972.

Sundar Pichai Family: Wife and Children

Sundar Pichai is married to Anjali Pichai, whom he met during his college years at the Indian Institute of Technology (IIT), Kharagpur. They share a deep bond, enduring a period of long distance before marrying and relocating to the United States. Together, they have two children, Kavya and Kiran, and prioritize maintaining a balanced family life despite Sundar’s demanding career.

Sundar Pichai Height and Weight

Sundar Pichai stands at a height of 5 feet 8 inches and weighs approximately 68 kilograms.

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