Well, it’s 2021, and the real estate industry is officially online! Initially, the real estate industry depended on typical marketing strategies, but now the industry has put down its roots in social media marketing.
We cannot deny the impact of social media. Social media acts as an excellent source for people who are looking for a new house. It also significantly impacts the buyer’s decision while choosing the property.
Gone are the days when newspaper ads were the only option to sell houses. However, with the sudden increase in technology, buyers these days are more active and are.
Why do real estate businesses need to be on social media?
If you are a realtor, then you must understand the impact social media has on establishing trust in your client base and work as a lead generator.
According to recent studies, 77% of realtors use social media to spot great real estate deals! Yes, you read it right. Social media has proved itself as a goldmine for the real estate industry!
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Some of the benefits of social media for the real estate business are:
- Customer engagement
- Budget-friendly reach
- Targeted audience
- Brand awareness
Setting up a social media account is not enough to generate potential leads via social media. You must tweak your social media strategy to receive remarkable results. We have mentioned the top 10 tips to keep in mind while setting up a real estate social media account to help you out.
10 Tips to Step-Up Your Real Estate Social Media Marketing
1. Collect the Reviews
These days, customers have become smart; most people check reviews before buying a service. That is why you must collect reviews from your previous clients and pave the way for new clients. The review tab is already available on Facebook for other social media handles; you can post them. Testimonials can help in drawing a more precise picture of your customers by giving them a reason to choose you.
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2. You can Never go Wrong with Videos
Nowadays, videos have become a significant part of social media campaigns as they help to connect with the audience. Videos are dynamic and bring on an engagement. You can go for feedback videos or some informational videos to help out the customers. The best thing about videos is that reach all types of audiences.
3. Be Approachable
Okay, now we understand that it is difficult to be available 24/7 on social media, but not being available there can be a bad idea. Your audience can only connect with you on comments and DMs; therefore, be sure that you engage with them. Quick responses can help you gain more customers.
4. Share your Success Stories
Now posting about your success all the time may seem like bragging, but it is not! It is how you can instill confidence in your brand. The more the people will see you closing the deals, the more they will want to come to you for services.
5. Use Hashtags to Optimize the Content
Hashtags are the most underrated tactic because they are believed to be used to generate likes on posts. Well, we are bursting that bubble for you because they are also used to discovering you on social media. With the right hashtags, homeowners and buyers can quickly find you. And you, of course, want to be seen frequently in the discover section.
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6. Use Social Media Tools to Keep a Tab
Using a social media tool to track your social media accounts can be a huge time saver. There are a lot of applications that can help you to juggle between many social media accounts. Also, you can monitor the keywords and analyze the results.
7. Don’t Forget to Promote the Town
When someone wants to invest in the house, he also wants to consider the demographic area. Therefore while posting about the house, don’t forget to write something about the town in a fancy language to entice the potential clients.
8. Organize the Giveaways
Your social media post may look like you are only selling through it. Therefore to break the monogamy, you can offer giveaways. We are not asking you to give away the house for free! But you can provide some special discounts to the winners or some home decor stuff. It will always attract more audiences.
9. Post Pictures of the Neighborhood
The neighborhood is the first criteria set by the customers before they buy a house. Therefore post photos of the area to tell your audience whether the neighborhood has parks, supermarkets, trails, schools, etc.
10 Share Regular Blog Posts
Blog posts are not only essential to keep the website alive, but they can also generate engagement on social media. Generating the standard blog ideas for the website can be tricky, but you can always put yourself in the place of the customers and analyze what they want. Such blog posts will familiarise your expertise with the readers.
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The Bottom Line
There is a massive impact of social media on the real estate business, and it has changed how the typical real estate business used to be. Social media has its own sets of benefits, but it can drive great results when it is combined with the proper strategy. Always remember to fashion a social media strategy that is both buyers and sellers centric. Focusing on creating consumer-friendly content can help generate leads. Always cater to the content, and you will see excellent results. Powering IDX Websites.
