Adani Wilmar unveils #Fortunewaliholi DVC for a festive celebration of Holi with colors and food
Adani Wilmar Launches ‘Holi ke rang, Fortune ke sang’ Campaign
MUMBAI, March 20 (IANS) – Adani Wilmar has launched a campaign titled ‘Holi ke rang, Fortune ke sang’ to celebrate the festival of Holi. The campaign showcases Fortune’s premium offerings and the vibrant celebrations associated with the festival.
Crafted by Ogilvy India, the campaign film highlights the use of Fortune products in traditional Holi delicacies, emphasizing the brand’s connection to Indian traditions. The film captures the essence of Holi celebrations from the streets to the kitchen, where dishes like ‘gujiya’ and ‘khasta mathiri’ are prepared using Fortune products.
Mukesh Mishra, Vice President, Sales and Marketing at Adani Wilmar, expressed the brand’s excitement about connecting with consumers on an emotional level through the campaign. He emphasized the importance of festivals like Holi in strengthening bonds and creating memories, and noted that Fortune’s Holi initiative aims to enrich the festivities with the essence of home.
The campaign reflects Fortune’s core brand values and commitment to nurturing traditions. By showcasing the significance of love and nurture within families, the brand aims to resonate with consumers, especially in the Hindi-speaking markets where Holi is widely celebrated. The message of the campaign is to celebrate Holi in your own unique way and add a special touch with Fortune products.
