8 Mistakes to Avoid When Displaying Your Outdoor Sign

An outdoor sign can be an effective way to attract attention to your business. At times, though, there are mistakes made with the sign placement that limits its effectiveness. It’s important to know which errors to be mindful of, so you can get the most out of the attractive design. Here are eight mistakes to avoid making when displaying your outdoor sign for your business. Displaying Your Outdoor Sign.

1. Visual obstacles

A sign is meant to be seen to get your potential customer’s attention. It shouldn’t be a backdrop that gets lost in the shuffle among other objects. Ensure that you have your sign or custom banner placed in a position where it won’t have an obstructed view to passersby. Think about any vehicles, such as a large truck, that could potentially be parked in front of the sign.

Consider if plants might get in the way of the sign whenever they grow in warmer seasons. Check with your local government to know that there won’t be any construction near where you plan to place your sign. Brainstorm any possible physical barrier that might prevent your sign from being seen before deciding where you’ll place it, Displaying Your Outdoor Sign.

2. Poor readability

This mistake is one of the most common made by businesses. It’s helpful to have your sign placed at a distance that’s viewable to your audience. As an example, you wouldn’t place your sign so high above your viewers that they couldn’t make out what the sign said. An additional factor to consider when making your sign readable is the backdrop behind your sign.

Let’s say you make a sign that has a sky blue writing. If you place it in the air, it will be difficult for viewers to read against a blue sky backdrop. It’s important to make sure that your sign contrasts well with its surroundings. In other words, you want your sign to stick out. Keep in mind also that if there’s a backdrop of natural scenery like trees, you’ll have to account for the seasonal changes. Doing so will keep your advertisement evergreen.

3. Security

Depending on where your business is located, the security of your sign might be something you need to be mindful of. There can be issues such as graffiti and, sometimes, theft that can occur. Particularly if you plan to display your sign for a long time, these unfortunate circumstances are more likely to happen.

Look for ways to tightly secure your sign to the location you intend to place it. It’s also good to put the sign in a location that’s not easy for potential thieves to access. Additionally, have a duplicate or spare sign available if your property is stolen, so you don’t have to quickly put together a poorly designed makeshift sign.

4. Sun damage

When you look around at all the signs from the local businesses around you, you may notice some of them seem a little faded. The fading is a result of sun damage. After a few seasons of the summer sun, signs can start to become less legible for viewers to be able to read.

A good way to keep your banner readable is to make sure it has been printed with UV-resistant inks. It will make it less likely to fade to white. Another benefit of UV-resistant inks is that they’re waterproof, which allows your sign design to be better able to withstand heavy rain.

5. Neglect

Another thing you may have noticed when looking at business signs across your area is missing letters or outdated imagery. You don’t have to do maintenance on your sign every day, but you should consistently make sure it’s being presented well to your audience. Think from the customer’s perspective.

What would you think about a business that didn’t have a well-maintained sign? You’d probably question how much they care about details, and perhaps how much they care about providing quality customer service. Keeping your banners updated and maintained also helps keep it engaging for the audience that’s gotten used to your old design. Attracting the attention of potential customers with a banner isn’t a one-time job.

6. Poor installation

You might live in an area where there are severe weather events throughout the year. You want your sign to be properly installed, so it can stay where you’ve placed it during bad weather. Consult with a professional if the placement of your banner involves a complex support system.

Installation costs will vary based on size, material, and location. Another thing to remember is if you plan to attach the sign to a storefront, re-read through your lease agreement to ensure you avoid any potential penalties.

7. Not using a night light

If you’re not keeping your sign well-lit into the evening hours, you could be missing an opportunity to gain more customers. You can make your sign visible at night by making use of LED lights. These types of lights can also help save your business energy.

8. Picking the wrong manufacturer

A part of avoiding some of these mistakes is choosing the right printmaker to create your banner. Choose one with a good amount of experience to bring your design idea to life. They would also be aware of the necessary inks and other materials to use to make sure your sign keeps looking nice in all conditions.

You can determine if a manufacturer is suitable for you by looking at the company’s reviews online. You can also call the manufacturer to ask about how long they’ve been in business, and if they have any references or samples of their work for you to analyze. The right company will have good reviews and ample proof of their quality work.

Your business sign is something to take very seriously. Not having a properly placed and properly designed sign can potentially have a huge impact on how profitable your company is. Be sure to keep these mistakes in mind to avoid having an ineffective outdoor sign. If you’re interested in learning about print designs, you can learn more information at Just Vision It.