5 Top Benefits of Using Instagram for Your Business
Read on to learn more about the top five benefits of Instagram for your business. Read on to learn more about the top five benefits of Instagram for your business
These days, most marketers use Instagram for their business promotion. And why not? The photo-sharing social media site has more than one billion active users and more than 500 million daily users, who are active on Instagram. More brands are leveraging this platform, at least out of 100 businesses, 90 percent of them are using the visual platform to market their products or services.
It is not just about posting some attractive photos. Instagram has more to it than just pictures. There are several ways you can use this social media site to generate leads and then boost sales in less time. Then, you need to know how to use the tools to your benefit than just posting photos.
According to an article published on https://www.inc.com, Instagram Stories has become more important than ever because you can show the best moments of your business, behind-the-scenes shots to pique audience interest. Read on to learn more about the top five benefits of Instagram for your business:
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1. Enhanced targeting features
Did you know that Instagram’s ad platform has some of the best, advanced social media marketing and targeting choices for businesses? No matter what you sell, you can promote your products to prospective customers based on their age, location, purchasing behavior, interests, and things like that.
Besides the cold targeting choices, Instagram also has wide-ranging retargeting potential just like Facebook. When it comes to cold targeting, it means people have never heard or seen your brand and since these are cold, you need to warn them up to make people buy from your business and make them repeat customers.
Retargeting implies reaching out to those people who have heard about your brand or seen it sometime. You can retarget by reaching out to your website visitors who did not purchase your products yet, convincing them to subscribe to your newsletters, fill out your contact form, and inquire about your products and things like that. Instagram has the best retargeting opportunities compared to other social networking sites.
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2. Purchasing ability
It is interesting to note that one-third of Instagram users use it to buy products on the digital landscape. The site has immense sales potential and you will never like to miss the same. Sales and profits are what matter for every business, big and small. When you have sales consistently every month, it will improve your bottom line.
Instagram has a huge volume of prospective customers who are keen to interact with your brand. They would like to learn more about your product or service offerings. These people are not merely followers but they have a record of purchasing stuff on Instagram. You never know that the subsequent purchase could from your business!
A paid post on Instagram is different from an ordinary, organic post. An Instagram ad post is sponsored with your advertising dollars so that your brand message reaches out to a larger audience.
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Studies show that 75 percent of Instagrammers take some action after seeing an advertisement. It could be anything like hitting the Contact us or Buy now buttons. Even if these people do not buy your stuff for the first time, you can make the most out of retargeting to boost sales. You can visit blastup for more information on Instagram marketing.
Powerful brand building
The greatest benefit of Instagram is that it comes with all the sponsored advertising potential of the social site Facebook, yetInstagram is uniquedue to its visual appeal and versatile tools and features, which are lacking in other social media platforms. So make the most out of this photo-sharing platform to take your branding efforts to the next level.
When we talk about organic social media promotion, we implythe activities you can doand achieve the results without sponsoring or paying anything concerning your advertising dollars. On Facebook, if you want to increase your fan following largely, you need to use paid ads. On Instagram, you can do so organically without paying for ads that help you to develop a healthy relationship between your followers and brand. You do not build connections through forced paid ads.
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It is like a revolution like when you have more followers, more people will follow you. The organic and word-of-mouth follower boost is invaluable, more so if you have a new business. Besides putting your best marketing brains and effort for increasing followers, half of Instagram users are already following some brand or the other.
It signifies that 50 percent of the 800 million users on this photo-sharing social media platform would follow your business and products just for being present on Instagram. When people follow your brand here, they are deciding to look at your Instagram posts on their timeline in the future. It indicates a powerful and initial user interest, and therefore, you can build healthy relationships with your followers.
4. Reaching out to your untapped audience
Out of the one billion Instagrammers active on this platform once daily, a minimum of 333,333,333 of these users are buying actively through Instagram pages and ads. So if your brand is not present on this platform, you are missing sales opportunities!
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Again, half of Instagram users visit a business page actively once daily, and then your brand will not be one if you do not have a business Instagram profile. The social media site is an extension of your brand. Therefore, build your presence on Instagram to reach out to more of your prospective customers, generate leads, and boost sales.
5. Additional features for business profile
When you have a business Instagram profile, you unlock a gamut of features to market your brand and products. These options include account insights, the feature to market your stuff with ad dollars, and integrating a call-to-action for your page users.
A business page will also let your followers know that it is your brand and not a personal page of Instagram. A business account opens a world of opportunities for your brand.
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Conclusion
Building an Instagram page and creating stunning posts call for a lot of hard work, effort, and time so that you can take your branding to the next level. Use Instagram for your business benefit.
Manvendra Chaudhary, with over 5 years of professional experience as CEO of Unique News and Megalent Marketing, shares insights on life, business, and health for your success.
Gerber and Perrigo Face New Lawsuit Over ‘Store-Brand’ Infant Formula Pricing; All Pending Toxic Baby Food Cases Consolidated into New Class Action MDL
Infant formula makers Gerber and Perrigo have been hit with a class-action lawsuit, which accuses the companies of artificially creating a shortage and jacking up prices for “store-brand” formula sold at Walmart, Walgreens, and other retailers.
The lawsuit was filed on Monday in federal court in Alexandria, Virginia. It accuses Perrigo of violating antitrust laws by collaborating with Gerber to prevent competitors from entering the market for store-brand formula.
Perrigo, one of the nation’s largest suppliers of store-brand formula, sells its products under retail labels at prices lower than similar branded products. However, the lawsuit alleges that Gerber, by granting Perrigo the first right of refusal to Gerber’s excess formula supply, which could have been sold to other competitors, is engaging in practices that stifle competition.
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The lawsuit claims that through this arrangement, Gerber agreed to keep its excess formula out of the store-brand market, thereby gaining a share of Perrigo’s profits. The lawsuit was filed by four residents of California, Illinois, Michigan, and Pennsylvania, who will represent millions of customers who have purchased store-brand baby formula. The lawsuit does not name formula retailers as defendants. It asks the court to intervene and end the anticompetitive deals between Perrigo and Gerber and seeks more than $5 million in monetary damages.
This lawsuit is similar to another case filed in Brooklyn federal court by a potential store-brand competitor, P&L Development. Gerber and Perrigo requested the dismissal of that case, which was denied by the judge in February. The companies involved in the lawsuit claimed they compete fairly with other infant formula manufacturers, including those of store-brand formulas. The lawsuit also cited the squeezing out of P&L Development from the store-brand market, which has led to higher prices.
Gerber is also facing numerous lawsuits accusing its brands of baby food of containing dangerously high levels of toxic heavy metals, such as lead, arsenic, and mercury. These heavy metals are extremely toxic, even for adults, and can have catastrophic consequences on developing children, leading to health complications and neurological damage. Conditions such as ADHD and autism may be linked to consuming these toxic baby foods.
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On April 11, 2024, all the lawsuits pertaining to toxic baby foods, which had been filed at different times in various courts, were consolidated into a new class action MDL in the Northern District of California and assigned to Judge Jacqueline Scott Corley. Besides Gerber, other baby food manufacturers like Beech-Nut and Campbell Soup Co. have also been named as defendants.
The legal wrangling between the crypto sector and the SEC, or the Securities and Exchange Commission, is getting uglier, with ConsenSys, a major protagonist of the Ethereum Blockchain, filing a lawsuit against the regulatory body in a Texas federal court. This legal action seeks an intervention to ward off a looming SEC lawsuit against the company regarding features of its popular MetaMask wallet. The lawsuit also seeks the court’s help in deciding once and for all the vexed question of whether Ethereum’s digital token, Ether, is not a security. The legal uncertainty hangs heavily on the crypto sector and puts a question mark on its very existence.
In an exhaustive 34-page legal filing, ConsenSys states that the SEC’s endeavor to exert control over Ethereum is both illegal and a threat to blockchain technology.
The complaint states,
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“The SEC’s unlawful seizure of authority over ETH would spell disaster for the Ethereum network, and for ConsenSys. Every holder of ETH, including ConsenSys, would fear violating the securities laws if he or she were to transfer ETH on the network. This would bring the use of the Ethereum blockchain in the United States to a halt, crippling one of the internet’s greatest innovations.”
The lawsuit also alleges that SEC Chairman Gary Gensler has embarked on an aggressive enforcement policy directed at the big players in the crypto sector like Coinbase and Uniswap. The lawsuit particularly points out a campaign that involved a deluge of subpoenas asking firms and developers for documents related to their dealings with the nonprofit Ethereum Foundation, which supports the blockchain’s development.
The crypto sector is up in arms against Gensler’s tactics and has contended that the SEC has never provided clear rules meant for the distinct features of blockchain technology. However, Gensler negates this argument, saying that the existing securities laws are clear and sufficient, and that the crypto industry refuses to comply with them.
Gensler’s actions are full of contradictions since, in the past, the SEC had maintained that blockchain’s tokens, like Bitcoin, are not securities and hence beyond its purview. A senior official in 2018 had stated that Ethereum has reached a state where it is adequately decentralized, and further, the agency also gave the green signal for the launch of Ethereum futures trading—an implicit acknowledgement that Ether is a commodity. However, at present, Gensler is using a recent feature of Ethereum, known as staking, as grounds for the recent legal campaign.
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The lawsuit was filed after the SEC issued a Wells Notice, which is akin to a formal letter warning that the agency intends to sue a firm and could lead to a settlement later. The SEC charged ConsenSys that MetaMask was operating as an unlicensed broker-dealer. MetaMask offered users a means to stake Ethereum on their behalf. Staking was a feature introduced in September 2022 on the Blockchain as a replacement for the energy-intensive mining process. The process involves a system of validators who pledge collateral to become trusted validators.
The SEC objects to the process of staking, which has changed Ethereum from a commodity into a security. ConsenSys founder Joe Lubin has called this account of the SEC “preposterous”.
Lubin said,
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“The act of staking is really just posting a security bond so you can get paid to contribute labor and resources to help operate the Ethereum protocol. Now they’re trying to turn that into some sort of investment contract.”
Lubin also stated that the SEC’s actions will lead to a halt in the growth of the crypto sector and blockchain technology as a whole. Lubin feels that the SEC seeks to block pending applications by companies to launch spot ETFs for Ethereum, following the huge popularity of Bitcoin ETFs. The SEC is in fact trying to regulate a technology on its merits and it will only stifle innovation.
Caterina Fake is a renowned American entrepreneur and co-founder of several groundbreaking ventures, including Flickr and Hunch. Born on June 13, 1969, in Pittsburgh, Pennsylvania, Fake has been a driving force in reshaping the digital landscape through her innovative ideas and entrepreneurial acumen.
From her early days in Pittsburgh to her rise in Silicon Valley, Caterina Fake’s career has been marked by a relentless pursuit of excellence. Co-founding platforms like Flickr and Hunch, she has revolutionized how we connect and share information online. Her visionary leadership and creative brilliance have cemented her status as a trailblazer in the tech industry.
Caterina Fake Net Worth
As of 2024, according to TheRichest, Caterina Fake’s net worth stands at an impressive $25 million. Her entrepreneurial ventures, including Flickr and Hunch, have contributed significantly to her financial success. With a keen eye for emerging trends and a knack for innovation, Fake continues to inspire aspiring entrepreneurs around the world.
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Caterina Fake Age
Currently 54 years old, Caterina Fake was born on June 13, 1969. Despite her age, she remains a dynamic force in the business world, constantly pushing the boundaries of what’s possible in technology and entrepreneurship.
Caterina Fake Family: Husband and Children
Caterina Fake was previously married to Stewart Butterfield, with whom she co-founded Flickr. They tied the knot in 2001 but announced their split in 2007. They share one child, Mint Butterfield, who has recently been reported missing. Caterina Fake is currently in a relationship with Jaiku co-founder Jyri Engeström.
Caterina Fake Height and Weight
While specific details about Caterina Fake’s height and weight are not readily available, her stature in the tech industry is undeniable. Standing tall as a visionary leader and innovator, Fake’s impact transcends physical measurements, leaving an enduring legacy in the digital sphere.
