Today, the business culture emphasizes a lot on storytelling, but why is that so? How can a great story grow your business? I mean, you know your product is good, and it’s going to change the world, so what good to spend “wasting” your time trying to create a whole story about it?

What is it about storytelling that can severely change the way you do business? I believe that in order to understand this, we should make an effort to go back in time, back when we were kids.

Now, let’s try to remember and imagine our young self in our mind when we heard a beautifully told story. I bet we were utterly amazed, and all our attention was absorbed in that story, and in the end, we wanted to be exactly like the main character because of how impressed we were.

Stories have a tremendous emotional impact, and they don’t work just on kids, they work on adults too. Otherwise, why would movies be so appreciated? But the question remains: how a great story can grow your business? Stick with us as we’re about to present what storytelling really is to your business.

Feelings Create Loyalty

Put it in simple words, stories are based on pure, powerful feelings. A great story is aiming to touch your heart and make you feel a particular emotion through every detail: choice of words, tonality, gestures, and so on. 

Imagine you’re selling a new phone on today’s marketing, which has just one unique and good feature. People are very accustomed to your product, and they’re not sure they need your new feature. How do you deal with this? How do you sell your product and make them loyal customers of other companies be loyal to you instead?

The key is storytelling. According to some reports of essay writing UK,  one good story can do all the hard work for you if appropriately exposed. You will create a fantastic story that will show the revolutionary vision of the company, which is there to fulfill the needs of their customers and make their life easier.

Your new feature is not just something new. You will tell them through a story how much a tiny feature can change the way they live their lives and how your new technology will change the way we live our lives in the future.

If you succeed in doing so, people will resonate with your vision, and you’ll gain their trust because you were able to fulfill a need that did not know they had – and that’s how stories create loyalty.

People Make Decision Based on What They Believe In

Ask yourself – would you buy something if you don’t believe you need it or that it doesn’t bring value in your life? I bet you won’t. Most of our purchases are made based on what we believe.

I saw an ad on TV, and now I believe that a particular product will improve the quality of my life so now I’m saving up to buy it. But how can an ad make someone believe that what appears to be a simple object is actually what you need to live a better life?

Through a good story. In a story, you get to present the people how their life would be, if only they had your product. If people don’t know much about your product and how much it can do for them, they will never believe they need it, so most probably, they won’t purchase it. 

Humanizing Increases Profit

In storytelling, objects are no longer objects. Phones are not just smart technology; they are your best friend and your valet what will ask all your commands. Clothes are no longer just pieces of material, but what will make you feel a confident and powerful man. 

Things are no longer simple. According to proofreading services from Bestessay.com, storytelling is so good because it focuses on being emphatic with your product, and it speaks of it as if it was alive. So, we are no longer buying objects, we buy feelings and experiences, and people value these two things the most. 

Therefore, when you offer someone more than an object, a whole experience, people will desire what you offer even more. So, naturally, your profit will increase more than you can imagine –take a close look at some successful companies, and you’ll see I’m right.

Better Marketing

Storytelling is all about how you market your product or service. You’ll no longer sell your product, but your story. When you sell a story, you show the people how simple and cheap it is actually to have a life as in your story. 

And to sell a story is actually easier than selling a product because today there are so many toots you can use, and social media does almost all the job for you. So, if you want better marketing, on your Instagram page, don’t focus on your product, but on the story of your company and your product – don’t promote, offer the experience of doing business with you.

It Attracts Employees and Collaborators Who Resonate With Your Cause

Storytelling even influences your business (in a very good way) on levels that you probably didn’t imagine. When an expert notices what you accomplished through your story and how you believe in your vision, he will love to work with such a great mind and achieve even greater things together.

Even simple workers will rather work for someone with so much passion for his work than someone who just does it for the money. People enjoy working for people who aren’t superficial. And if you present in your story the exact feeling of working in your company, many employees will be attracted because we all want to feel good in the workplace.

Conclusion

We are emotional beings; either we like it or not. Many of us are easily impressed, and day by day, we make a lot of emotion-based decisions. A smart guy realized how powerful emotions can be and asked himself how to use this on his behalf to sell his product. 

People like stories, people like to believe that something is really good and their life would be better if only they had that product or service. Even more, through stories, people can relate to their life experience, and that’s all you want to prove – people need your product.

If you present a struggle most people have in a wonderful story and then show your product that will solve it fast and easy, many people will buy it. People need to know exactly how it would feel to have your product to really buy it, and that’s precisely what storytelling provides.