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How to Use Instagram Live to Boost Sales and Grow Your E-Commerce Business

Instagram Live, despite having potential, remains underutilized by most marketers and this makes it the perfect vehicle to get ahead of the curve and grab eyeballs.

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Benefits of Using Instagram for Your Business

Even though Instagram is not very e-commerce friendly, it is still a social media platform of choice for e-commerce marketers looking to boost awareness and generate more traffic for conversion and sales. With intense competition between marketers not leaving much scope for enduring advantages, marketers are constantly trying to figure out innovative methods of connecting with their target audiences. Instagram Live, despite having potential, remains underutilized by most marketers and this makes it the perfect vehicle to get ahead of the curve and grab eyeballs. What is the Best Time to Post on Instagram for YOU?

Why Users Love Instagram Live?

It is a well-established fact that videos are far more effective in communicating brand or product benefits that text or even images. This automatically sets up Instagram Live for success as the videos are streamed live to Instagram users who are online at that time. According to https://www.searchenginejournal.com, live videos can last for a maximum of one hour. One of the reasons for the high rate of engagement of Instagram Live is the exclusivity associated with it. Instagram Live allows them to see content in real-time that they would have never otherwise been able to access. Users also love the recognition that they get from the broadcasters when they call out their names when they make comments. Users also like the excitement of being on a live show and being able to interact with the sponsor. The exclusiveness of both the availability and the duration of the live streaming events also lend users a sense of bonhomie and make them feel like part of a small community that is very beneficial for brand loyalty. A look at some of the best practices for creating engaging Instagram Live events:

#1 Don’t Read from a Script

One of the ways of establishing a more natural connection with viewers is to speak freely in a seemingly unstructured manner as if you are not following a script. While you should not go into streaming videos without preparing a plan and structure of what you are going to cover, it can help not to use a script that compels you to read it out and sacrifice naturalness. By being yourself, your users will accept the experience as being more authentic even if you make mistakes along the way. The off-the-cuff storytelling with stutters and stammering can help to humanize the brand in a way users love. It can help a lot to prepare some speaker notes so that you can prevent yourself from going off-track but be ready to improvise if the situation calls for it. You can get Instagram live viewers free by planning the session right.

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#2 Connect with Users on a Personal Level

Instagram Live has the advantage of being able to give businesses the opportunity of interacting with their users as the video content stream in real-time. The connection with users is therefore more intimate than other types of communication on Instagram. You can help viewers to connect with you more intimately by following established acting methods like making eye contact, speaking directly into the camera, and maintaining a relaxed facial expression. When you are starting, it can be difficult not to have stage fright but things improve very quickly with practice. It can help a lot to imagine you are conversing with a friend as then the experience will become less awkward and more authentic for everyone concerned.

#3 Tell a Story for Better Engagement 

Inexperienced broadcasters tend to make the mistake of directing the focus of the video on their business and brands trying to describe the business and its products and services through traditional questions like who they are, what do they do, how are the products different from the rest, and what value will customers find in them, etc. Unfortunately, the approach is familiar to all customers and they have heard it all before countless times and this leads to poor engagement and gives the impression that the interaction is scripted with the sole intent of pushing sales. To make the live streaming more compelling for viewers, it can help to focus on the audience, not the business. By explaining at the very outset why the audience should care for the brand, you can get the viewers adequately invested so that you can explain how they can benefit by using it. Be ready to answer questions from the customer’s point of view and you can’t go wrong.

Must Read: 5 Top Benefits of Using Instagram for Your Business

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Conclusion 

To keep the level of the engagement high, it is important to keep the streaming sessions short and action-packed. It is vital to grab the attention of the audience very early by delivering key messages and benefits. Ideally, the live sessions should not last more than five minutes; however, you can maximize the impact by following a consistent and regular schedule. Rather than a sales pitch, you should try to make these videos storytelling sessions that are high on emotional connect for better authenticity.

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New Class-Action Lawsuit Accuses Rivian of Making Materially False and Misleading Statements

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New Class-Action Lawsuit Accuses Rivian of Making Materially False and Misleading Statements

Electric vehicle manufacturer Rivian has been slapped with a lawsuit which alleged that the company misled the investors with false claims regarding its business, operations and prospects.

The class-action lawsuit made a number of allegations which included overstating the demand of its Electric vehicles and also not making it clear how it will handle the negative and near-term macroeconomic impacts.

The lawsuit also revealed that Rivian’s business was experiencing reduced demands as well as increased customer cancellations precipitated by inter alia, high interest rates.

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The orders had significantly reduced and this has significantly reduced the profits and the manufacturing of vehicles in 2024.

Rivian Faces New Class-Action Lawsuit Alleging Deceptive Statements

The lawsuit also alleged that the Company’s public statements were materially false and misleading at all relevant times.

Rivian’s stock, like all other EV startups, has been tanking and this has angered the investors who saw a major portion of their investments eroded and a number of law firms like Bernstein Liebhard LLP announced this week that it has filed a securities class action lawsuit on investors’ behalf.

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The lawsuit stated that the EV manufacturer had violated the Securities Exchange Act of 1934 and has asked investors who had bought shares of Rivian Automotive, Inc. between March 1, 2023, and February 21, 2024, to join its suit.

The company’s stocks have fallen and one of the primary reasons was the high interest rates. Rivian’s products are beyond the reach of an average income household.

Also Read: Prime Hydration Faces Lawsuits Claiming Its Sports Drink, Prime Energy, Contains PFAS and Excessive Caffeine

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The Rivian’s Electric vehicles target customers were wealthier clients and the spurt in order cancellations means this class is walking away from Rivian’s product.

The stocks of the company were popular for the investors but the reduced demands caused by higher borrowing cost have hit its stock prices badly.

The price war has also affected the EV sector and the company also with its competitors like Tesla has been uniformly affected.

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The EV sector marked value has tanked by more than 57% year-to-date.

The chance of a fall in interest rates is not expected since the Federal Reserve will not lower the benchmark interest rate since it could lead to a bout of hyperinflation.

Also another factor which will discourage the Federal Reserve to lower interest rates is the soaring energy prices caused by the war in Ukraine and the Middle East.

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Also Read: Lawsuit Claims Kennywood Concealed Steel Curtain Closure to Boost Sales

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Lawsuit Claims Kennywood Concealed Steel Curtain Closure to Boost Sales

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Lawsuit Claims Kennywood Concealed Steel Curtain Closure to Boost Sales

Kennywood’s Steel Curtain roller coaster will not be available this 2024 season, and this has miffed a Kensington man to the extent that he has filed a lawsuit against Kennywood and its parent companies, alleging that the officials had known this fact long before but withheld it to boost season pass sales.

Lawsuit Against Kennywood

The lawsuit, filed in the Allegheny County Common Pleas Court by Joshua Miller and his attorney, John A. Biedrzycki III on Monday, alleges that it was a deliberate attempt to hide the fact to accrue financial benefits by boosting season pass sales.

The lawsuit alleges that Kennywood has created advertising campaigns targeting consumers like Mr. Miller and others to purchase the 2024 season pass under the belief that the benefits included myriad park attractions, including the Steel Curtain.

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In the lawsuit, it was revealed that Mr. Miller bought his season pass under the assumption that all rides would be operational.

However, on April 17, three days before the park opened for the season, it was revealed that Steel Curtain would be closed for the season.

The announcement was made by Ricky Spicuzza, the park’s assistant general manager, and the reason for the closure was cited as the coaster undergoing an “extensive modification project.”

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Ricky Spicuzza said,

“We understand the frustration many of you have felt not being able to experience the Steel Curtain. On behalf of our entire team, we absolutely share that frustration with you.”

However, the lawsuit contends that the fact was known long before last week that the 220-foot-tall coaster would be out of commission.

The lawsuit states,

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“The company withheld this information from season pass purchasers so as not to lose season pass customers, or, alternatively, so as not to offer a discount on season passes due to the unavailability of the Steel Curtain.”

The lawsuit also details numerous violations of the state’s unfair trade practices and consumer protection law. This includes failure to disclose the Steel Curtain’s closure with the full knowledge that the consumer believed that it would be functional for the 2024 season.

The park offered varied passes, which ranged from season passes priced from $109.99 to $239.99.

The lowest endowed pass was the bronze pass, which provided unfettered admission except on certain blackout dates.

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The premium range included the platinum pass, which offered year-round admission to Kennywood, Sandcastle, Idlewild, and Palace Entertainment’s Dutch Wonderland in Lancaster.

Additionally, it also offered free parking, discounts on food and retail, and three free guest tickets.

Also Read: Prime Hydration Faces Lawsuits Claiming Its Sports Drink, Prime Energy, Contains PFAS and Excessive Caffeine

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Prime Hydration Faces Lawsuits Claiming Its Sports Drink, Prime Energy, Contains PFAS and Excessive Caffeine

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Prime Hydration

Prime Energy, the sports drink from Prime Hydration, has been hit by a number of lawsuits for containing excessive amounts of caffeine and PFAS. Another lawsuit was filed on April 8 in the Southern District of New York, accusing Prime Hydration, the parent company which manufactures the sports drink, of engaging in misleading and deceptive practices.

Prime Hydration was founded by two Logan Paul and KSI in 2022, and the products became very popular thanks to the huge followings of the YouTubers. However, the company is now facing a slew of lawsuits over the ingredients in their energy and sports drinks.

New Lawsuit Against Prime Hydration

The latest lawsuit, filed on April 8, accuses the company’s 12-ounce energy drinks of containing 215-225 milligrams of caffeine, exceeding the permissible limit of 200 milligrams. The lawsuit was filed by Lara Vera, a resident of Poughkeepsie, New York.

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The lawsuit details that the plaintiff had purchased Prime’s Blue Raspberry products on numerous occasions in August 2022 for about $3 to $4 each, unaware that the products contained caffeine beyond the permissible limits. The plaintiff is seeking damages of $5 million from the company. Lara Vera’s lawsuit alleges that Prime advertised 200 milligrams of caffeine, which is equal to six Coke cans or two 12-ounce Red Bulls. One Red Bull can could contain 114 milligrams of caffeine.

Also Read: Johnson Controls subsidiary Tyco Fire Products to pay $750 mn to settle ‘forever chemicals’ lawsuit

The suit also alleges that there are no safe limits of caffeine for children and that caffeine has been indicted for causing tachycardia, headaches, convulsions, tremors, upset digestion, and adversely affecting mental health.

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Earlier, Senator Charles Schumer, D-N.Y., had asked the Food and Drug Administration (FDA) to investigate Prime energy drinks in 2023 after reports that the products contained high levels of caffeine. The Senator also accused the company of using vague marketing tactics focused on young people, influencing parents to buy the caffeine-laced drinks for their kids. The lawsuit by Vera also quotes the Senator’s call to the FDA.

Prime is also facing another lawsuit filed on Aug. 2, 2023, in the Northern District of California by the Milberg law firm on behalf of Elizabeth Castillo and others. The lawsuit charges Prime’s products with using flavors containing PFAS, or “forever chemicals.” Forever chemicals are a class of chemicals that are not degraded in the human body or nature and have been indicted as a carcinogenic substance. Independent third-party testing has confirmed that Prime Hydration grape flavor contained PFAS.

Also Read: California mother files lawsuit against Tesla after her 2-year-old child starts Model X and runs over her

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