One of the leading streaming services, Spotify, has strong advertising capabilities, although many users are unaware of this. With 286 million active users, the site is quickly establishing itself as the top music platform to market your music.
Ads on Spotify
Spotify adverts are an effective promotional tool for artists. This form of advertisement has proven to be more effective than traditional methods. The estimated number of ads displayed daily is between 4,000 and 10,000 with audio ads gradually ascending the charts. Audio advertisements are primarily responsible for an 81 and 26% increase in ad recall and brand awareness, respectively.
The Spotify platform has a lot of potentials and can increase fan interaction and ticket sales. Here are some pointers to get you going:
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Introduction to Spotify Ad Studio
The Spotify Ad studio is the genesis of every ad campaign. With this tool, one can start and manage an ad campaign. The advantages of this tool are as follows:
Studio Ad creation
Improved reach: Reach about 135m unsubscribed users
Improved target variety: Demography, mood, interest, platform, and preference are some of the parameters used in targeting the audience.
Fans of an artist can be specifically targeted.
Predict possible impressions
Engagements from previous ads can be re-targeted
Follow campaign outcomes
Keep in touch with listeners’ metrics and generated streams
Interest Targeting
Users can be found depending on their interests and activity. Users’ streaming actions can provide insight into these interests. A variety of interest categories can be selected to reach more users.
Demography
To curb unnecessary marketing excesses, artists need to identify their target markets. Spotify audience data helps in this aspect. Targeting users is possible based on their region, language, age, and sex.
It is vital to examine several patterns in the demography before cementing a fan base. Tools like Chartmetric can help achieve this.
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Content
Based on their favorite content, users might be targeted. Three subcategories of content targeting exist on Spotify:
Playlist: With recent playlists, users can be targeted on Spotify.
Genre: One can improve reach here by selecting different types of music.
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Fans: Spotify uses listening and playlist patterns to target and identifies fans of particular artists.
It is better to use just one method of content targeting to achieve optimal outcomes.
Platform: This enables artists to run advertisements on platforms that appeal to their target market. Social media analytics can be of great help here.
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Creating good impressions
It is vital to stick to Spotify guidelines when creating an ad. Audios not longer than 30 seconds are supported. Graphics must be in the ratio of 1:1. Voiceovers can be created by the artist or Spotify scripts can be used. Display assets can reach many users, but voiceovers are more effective. All these should be done in compliance with Spotify rules.
Budgeting is another vital thing to be noted. Spotify advertisements are at least $250 and are billed when they appear. Use Spotify data to evaluate the effectiveness of your ads. In Ad Studio, the stats are provided.
The right time to launch that ad campaign is now! This piece contains the necessary guidelines to help you as an artist.
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Music production tips that always on time
They say without music, life is a mistake. This is to say that music is an essential part of human survival. With the global market cap of the music industry expected to cross the $50 billion mark by 2030, the production and mastery of this craft have become important.
To produce music, you need to be equipped with the right skills and equipment. And as a beginner looking to produce your first track, getting those requirements might be tough. In the next paragraph, this article will provide tips and guidelines for acquiring those skills to become a successful music producer.
Have a plan
The music industry is filled with so much talent and creativity. This means, in order to break through the industry – you need to have a unique plan that sets you apart from the others. To achieve this, taking a deep dive into your inner self in search of what makes you different is imperative. Everyone has what makes them different. Your ability to find and model your sound around it will help you achieve your dream as a music producer.
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Choose the best working environment
As a beginner, the best place to produce your music is at home, where you’re most comfortable. Here you get to relax, learn, and work at your own pace. Going to a professional studio might be disadvantageous, as you are under a lot of pressure not to make mistakes and embarrass yourself in front of experienced professionals.
Familiarize yourself with the right software
To begin with, finding the right production software from the thousands on the web might be very challenging for you as a young producer. So, to pick your best, you must first know the kind of music you would like to produce. Then you seek counsel from experienced professionals online and offline.
When you finally get the right one, learning and having a deep understanding of the software is what will differentiate you from an ordinary producer. So, practice every new skill you learn and watch yourself become an expert.
Heana Sharma: A rising talent, Heana boasts 2 years of versatile content writing experience across multiple niches. Her adaptable skills result in engaging and informative content that resonates with a wide spectrum of readers.
There has been a lot of talk about the Kona Blue program, which was rumored to be a secret program intended to reverse engineer alien technology. However, it is believed that the program was abandoned when no alien technology was found. The Pentagon has steadfastly stated that there is no evidence of alien life.
However, recently declassified documents released by the Pentagon pertaining to investigations related to Unidentified Anomalous Phenomena (UAPs) do reveal that there was indeed a program, and one of its objectives was to reverse engineer alien technology. The program was ultimately shelved because no such technology was ever found.
Within the Pentagon existed the All-domain Anomaly Resolution Office, a department tasked with investigating UAP reports. However, the documents released by the Pentagon make it clear that there was no evidence of alien life or alien technology. However, skeptics challenge this assumption and say that the government is engaged in a cover-up. The declassified files also confirm the existence of such a program.
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What is Kona Blue?
Kona Blue was a plan by the government to reverse engineer alien technology from a recovered UFO. The stated goals of the program included reverse engineering what is designated as Advanced Aerospace Vehicles (AAVs), or what the military calls UAPs and most people refer to as “UFOs.” The declassified files also reveal that at the start of the program, a budget of $15 million was allocated, which later swelled to $50 million before the program was shelved. Besides reverse engineering the alien technology, the program aimed to determine if adversaries like China and Russia could have access to recovered AAVs.
The Kona Blue program was highly classified and had a Special Access Program (SAP) construct. The program seemed just out of a science fiction novel and was approved by Tara O’Toole, the undersecretary of science and technology and top scientist at the Department of Homeland Security, who were involved in it.
While the Department of Homeland Security maintained that there was no such program, the Defense Department said that the program was shelved because no such alien technology was ever recovered. However, there are dissenting voices like Rep. Tim Burchett and R-Tenn who believed that the DoD was restricting information as part of a cover-up.
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It is not the first time that the government has started programs to investigate UFO sightings. Project Grudge and Project Bluebook were two such projects started in the period between the 1940s, ’50s, and ’60s. Many believe that the U.S. government possesses and has reverse-engineered alien technology since the 1940s and cite the 1947 Roswell event, in which it is claimed that a UFO had crash-landed in the region.
Slot gaming is one of the most popular activities in the world thanks to online casinos. These games were only available in land-based casinos until the early 21st century.
Nowadays, popular slot games such as Secrets of the Phoenix are accessible online at any time of the day. More players can access these games than ever before.
But what are some of the best tips to make sure your slot gaming is improving in this virtual world?
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In this article, you will find a detailed guide with some of the best slot gaming tips.
How to improve your slot gaming
With our detailed guide, you will both improve your slot gaming skills and have a more enjoyable gaming experience.
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Choose a good casino game provider
It is very important for you to choose a good casino game provider.
First of all, the casino provider you choose should have a safe, secure an encrypted platform.
Encrypted websites will have a valid certificate and you will see a lock next to their address in your search bar.
Then, you want to make sure that the personal information you share with the casino is safely stored.
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For example, a good provider will offer several payment options and will store your information securely via a recognised third-party company. Two of the most famous companies are Worldpay and PayPal.
The best way to improve your slot gaming without exposing yourself to scammers and hackers, is to choose a famous online casino. Virgin Games and Double Bubble Bingo can be good options.
Try out free games
With free games, you can perfect your slot gaming skills without breaking the bank. Free games, or demo games, are accessible at most online casinos.
You might need to create a free account to access these games, but the casino should not charge you for it.
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Free games are a great way to try out different slots, learn about different machine mechanisms and test out new releases.
They can also help you find a good online gaming platform. In other words, feel free to use free games to try out and compare different online casinos.
Different RTPs
RTP stands for Return to Player. It is a percentage that tells players how much they can make back on their initial deposit.
For example, if you put in $5 and the slot machine’s RTP is 99%, you could make back $4.95.
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RTPs are useful for players who are on a budget. By choosing a game with a high RTP, you can limit your financial losses.
That being said, RTPs only work after a considerable number of rounds. In other words, you might not always make 99% back if you only play once.
Nevertheless, RTPs are good indicators. Experienced slot gamers take them into account.
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Different types of jackpot
There are different types of jackpots in the slot gaming world. It is important to know what these types of jackpots are and how they work.
The two main types of jackpots are the fixed and progressive types.
The fixed type is a more stable and regular type of jackpot. It gives out smaller amounts but more regularly.
Players on a budget tend to choose games with a high RTP and a fixed jackpot. It limits their losses and increases their chances of winning a small jackpot.
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Progressive jackpots are more unstable and irregular. However, they offer a much larger reward sum.
Choosing the right jackpot for you will depend on your personal preferences, your gaming style and your budget.
Use bonus features and read the rules
Before playing a slot game, it is always worth reading the rules.
Some games will have features, wild cards, a Megaways mechanism… Your slot gaming skills will improve if you know what type of game you are playing and how it works.
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The Megaways mechanism is a new reel mechanism. Some players love it, others prefer more traditional slot reels.
With Megaways slots, the number of reels changes at each round. This can make the game extra exciting.
We recommend trying out different slot mechanisms until you find the one that brings out your best gaming skills.
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We recommend looking at a game’s pay table before playing. It will help you identify the symbols that can unlock a bonus or specific feature.
Great bonuses can multiply your winnings.
Join a slot gaming community
To continuously improve your gaming skills, you could join a slot gaming community. You will meet more advanced and experienced players with valuable advice.
They might help you learn new tricks. They might also recommend great slot games and providers for you to try out.
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Final thoughts
Players can use our list of tips and recommendations to improve and perfect their slot gaming. There are many more tips out there, but these ones are the most essential ones.
If you are a movie buff, one of the most exciting news you can get is that there are new movies coming out. Now, it depends on what kinds of movies you watch based on language, genre, etc. For some movies, you may have been looking forward to watching them for quite some time. You may also have gotten interested in a new movie after seeing the trailer or teaser.
When you get this news, there are two ways that you can go watch the new movies. You can either book a ticket and watch the movie in a theatre near you. Otherwise, you might also choose to wait until it becomes available online. This way, you don’t have to make that trip and can watch the movie from your comfortable home. There are a lot of new movies available for you to watch on OTT platforms like ZEE5 from time to time. The latest movies include:
True Story of Angelina Jolie
If you are a documentary junkie, this English drama documentary is the pick for you. The movie takes you through the career and life of Angelina Jolie, one of Hollywood’s most acclaimed actresses. It gives you a closer look at her life through stories by kin and film experts.
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Woh Bhi Din The
The perfect fit for Hindi drama lovers, this movie follows the journey of Rahul Sinha. As a famous photojournalist, he gets invited to his school as a guest speaker. The romantic comedy movie takes you on a nostalgic trip down memory lane to when he first fell in love and his school days.
Lights Out
Lights Out is your ideal watch if you look for thrill in their movies. This English action thriller movie will take you to the story of Duffield. He is an ex-soldier who is dealing with the corruption levels in his city. You will see him turning into an underground fighter to try and make his city better.
Madame Web
If you have a thing for sci-fi movies, Madame Web can be your next pick on your watch list. This English movie has the perfect mix for you with action and science-fiction. You will see how Cassandra, the protagonist of the movie, has a near-death experience and ends up able to look into the future.
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Lantrani
This Hindi comedy is suitable for you if you like anthologies. This drama carries you through three independent stories from small Indian towns and villages. Through them, you get a glimpse of what people go through to survive every day.
Main Atal Hoon
This Hindi movie is tailored for those interested in biopics. It shows you the inspiring personal and professional journey of the former Prime Minister Atal Bihari Vajpayee. The biography also gives you a closer look at his leadership and how he helped India emerge as a powerful country.
Scamy Boys
If you like to wind down with a good thriller, this Hindi crime drama should be next on your watchlist. It shows you the story of two college students who make money by scamming people. You will see their lives take an unexpected turn when they meet Joshi, a corrupt cop.
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One More Shot
This thriller is the exact fix of adrenaline that you might need from your next watch. You will see how Jake Harris, a Navy SEAL, works to catch a high-profile terrorist suspect. Watching how he goes against mercenaries and tries to save his country will satisfy the thrill-seeker in you.
Hanu-Man: The Best of Adventure Movies on ZEE5 OTT
The latest entrant for you to watch on the OTT stage is Hanu-Man, the first-ever Indian superhero film. You will be brought into the Prasanth Varma Cinematic Universe with this first instalment. In the HanuMan movie, you will see the story Hanumanthu unravelling in the village of Anjanadri, as he gets the power of Lord Hanuman and uses it to save people.
The Hanu-Man Cast and Team
The film will show you Teja Sajja in the titular role, Hanumanthu. The supporting cast that you will see in the movie are Amritha Aiyer, Samuthirakani, Varalaxmi Sarathkumar, and Vinay Rai Vennela Kishore. The director is Prasanth Varma and the producer is K Niranjan Reddy. The music of the movie has been given by Anudeep Dev and Gowra Hari.
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Stream HanuMan on ZEE5 OTT now
The movie was originally made in Telugu and was released on 12th January 2024. You can also watch the movie in other languages like Hindi, Malayalam, Tamil, and Kannada. You will be able to watch the movie in a 3D version also in the summer of 2024.
Watch Hanu-Man on ZEE5 OTT
You can stream the release of Hanu-Man on ZEE5 OTT along with other amazing Telugu action movies, Telugu adventure movies, and other new movies.
