In a milestone decade for the BJP since 2014, the party has transformed its image from an upper-caste party to one that is inclusive and representative of all sections of society. The BJP’s focus on welfare schemes, recognition of historical figures, and strategic initiatives have endeared them to the marginalized sections of society, leading to a rise in their vote percentage and electoral success across the country.
The BJP’s agenda of inclusivity is evident in their efforts to honor forgotten leaders like Dr. Babasaheb Ambedkar, Karpoori Thakur, Chaudhary Charan Singh, L.K. Advani, and M.S. Swaminathan. Prime Minister Narendra Modi’s visits to places connected to revered figures like Sant Ravi Das and the renaming of Ayodhya airport after Maharishi Valmiki highlight the party’s commitment to reaching out to all sections of society.
The BJP’s success in elections, from panchayats to the Lok Sabha, has been attributed to their strategy of appealing to marginalized communities. Despite efforts by detractors to stoke caste feelings, the BJP has managed to garner support from OBCs, SCs, and STs, as seen in their victories in key states like Madhya Pradesh, Rajasthan, and Chhattisgarh.
Prime Minister Modi’s focus on upliftment and development of SCs, STs, and OBCs has resonated with voters, leading to an increase in support for the BJP among these sections. The party’s cross-caste coalition and nation-first ideology have gained momentum, with a significant rise in support from Dalits and OBCs in recent elections.
Through a range of pro-poor schemes, the Modi government has uplifted millions out of poverty, with a large portion of beneficiaries coming from marginalized communities. PM Modi’s personal background as an OBC has also helped in expanding the BJP’s appeal among various castes and communities, resonating with a growing number of individuals who seek to transcend traditional divides.
While the opposition, particularly Rahul Gandhi, continues to focus on caste politics, the BJP’s success among diverse sections of society highlights a shift towards a more inclusive and forward-thinking approach. As the BJP consolidates its support base among marginalized communities, the party’s vision for a united and prosperous India continues to gain favor among the masses.
