Business
Jubilant Foodworks launches ‘Ekdum’ brand, will sell Biryani with pizza
Jubilant FoodWorks had launched new option for Cutomers, that company is starting Biryani Food Chain Brand named “Ekdum”
Jubilant Foodworks Limited announced on Wednesday that it will enter the Biryani segment. As part of its portfolio expansion strategy, the company has launched a new brand.
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Let me tell you that Jubilant Foodworks Ltd., a unit of the company Bhartia Group. Is a large food service company and operator of Domino’s Pizza Restaurant, Dunkin Donuts in India. It will present different biryani of entire India with kebabs, curries, breads, desserts and beverages.
Company Chairman Shyam S Bhartia and Co-Chairman Hari S Bhartia said in a statement that as part of our portfolio expansion strategy, we are launching the brand right away. Biryani will be available at an initial price of Rs 99.
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JFL’s Chief Executive Officer Prateek Pota believes that the brand, along with its high-quality biryani’s exclusive, curated range from Hindustan, will support the growth of the category with its affordable price offering and will also support JFL’s growth