Trends in packaging are in full swing. Although design and aesthetics have always prevailed, currently, consumers are betting more strongly on sustainable and recyclable packaging. The reason is the consideration of packaging as one of the most significant marketing and branding tools that companies have been using for about two decades. Even simple cigar packaging is designed so enthusiastically that consumers cannot ignore them while passing through store shelves. So, why should you keep yourself away from following the latest packaging trends and make your place in the market?
Factually, it is the era of ethical consumption, and you cannot be left behind. If you want your packaging policy to remain groundbreaking and effective, you will have to adapt it to new tastes and needs.
Packaging Trends 2022
The introduction of new materials in packaging design strategies is going to be quite a challenge. But if you manage to adapt to the new demands, you will achieve more market share. For that, you need to have a reliable and experienced packaging partner that will keep you updated about the latest trends and market scenarios and help you make decisions accordingly.
Advertisement
It generally means that you must be aware of the latest packaging trends. Do you want to know what the packaging of the immediate future will be like? Coming up next, we tell you.
Simple Etiquette: The Importance of Saying More with Less
The label is the gateway to your brand image. That is why many companies saturate their labels, trying to communicate complex messages. We recommend that you do not fall into this error. Learn to say more with less and to take advantage of each of the elements of your label. Both the selection of your typeface and the use of color psychology are your tools to communicate. Both these steps give your customers a chance to inspire at a first glance. It tells that you understand the mindset of your customer. So, if you keep your customers engaged with you, you need to convey your message in the minimum words with the maximum information.
Advertisement
Sustainable Packaging: Concern For the Environment
The population is concerned about environmental elements such as climate change or the accumulation of plastics in our oceans. So using sustainable packaging is an ethical duty and a good cover letter. The latest trend that the manufacturers should follow is using biodegradable and eco-friendly packaging materials. In some countries, the rules and regulations convince the companies to leave those materials that can destroy our environment. More interestingly, many customers prefer only those materials that are eco-friendly. So, it is not good to leave these customers unattended. All know that unawareness creates opportunities. So, top companies focus more on informed customers because others will follow their footprints.
Remember to choose materials that, in addition to being ecological, are useful for your type of product. For example, chitin-based bioplastics are waterproof, allowing you to transport goods that pose a risk of spillage. In turn, reusable packaging (such as cans or wooden boxes) is sustainable and beautiful.
Product Insight
Another consequence of the trend towards ethical consumption is that honesty is rewarded. That is why packaging solutions that allow you to see the product before unpacking it are becoming more popular.
Advertisement
Of course, clear plastics may not be the best solution, precisely because of the sustainability aspect. However, you can use cardboard and other materials that provide security to the product without hiding it from the customer’s view.
Branding Packaging Experience
There is never enough insistence given that packaging is one of the first elements of brand communication. The client receives the package and has direct contact with your project.
Therefore, it is important to mention that packaging is introduced in an organized strategy. It allows the manufacturers to deliver the product exactly in the shape that customers expect. If you reach that particular point where your and your customers’ approach are the same, you can be one of the best businesses in your area.
Advertisement
Holographic Packaging
The latest boom in the fashion and cosmetic sectors is holographic packaging. These packages are tremendously eye-catching, so they are ideal for making bags and other items that are to be carried by hand. If you combine the principles of simple labels with a holographic base, you will increase the visibility of your brand with cbd boxes.
Linked to the zero-waste philosophy, more and more people prefer to minimize their waste generation. It means that brands have to adapt to their needs. For example, a single person will need a much smaller package than a large family. It is essential that you know your target audience and adapts to their way of consumption.
Advertisement
As you can see, packaging trends for 2022 have a strong ethical, technological, and environmental component. It opens up a new world of possibilities, so we are in a privileged moment for you to renew your packaging strategy to adapt it to the new tastes and needs of the market.
For over many years after gaining worthy experience in digital marketing from multiple projects. I am currently serving at CBD Packaging Store as a digital marketing associate. Where I put all of my efforts into my team to obtain maximum results in my profession. Visit our store if you need any kind of assistance regarding CBD product packaging.
The founder and CEO of Bombay Shaving Company Shantanu Deshpande took to LinkedIn and shared a picture from the topper’s newspaper advertisement.
In the caption, he wrote
“It was shocking to see the amount of hate targeted at a teenage girl who had topped an exam because of her facial hair. Our simple message to this amazing young woman with such a bright future. Love to see my team ooze class. No opportunistic sales, QR codes, nothing. Just a heartfelt message to a fellow Bae.”
The caption further reads,
Advertisement
“Dear Prachi, they’re trolling your hair today, they’ll applaud your AIR tomorrow.”
It was the advertisement’s closing statement that fueled controversy and drew backlash from the public.
It stated,
“We hope you never get bullied into using our razor.”
Netizens’ Reactions
The post went viral within hours of its posting. Many netizens called it “disgusting” and “absurd.”
Advertisement
One user wrote,
“This is a collective failure of your team. Hope they read each and every comment and reflect. Did no one in the team notice this problem? How disconnected are they from reality? This will leave a deeper scar on the girl than anything else, and I will always remember your brand for being an opportunist.”
While another commented, “Insensitive.”
“This is terrible, a huge mistake you made. This is bullying this woman on another, bigger level,”
wrote another.
Advertisement
“Classless and in poor taste… You don’t deserve more attention than this,”
one commented.
What the CEO Has to Say?
Shantanu Deshpande described his caption as a small token of support for Prachi, and thus defended the ad.
His efforts to clear the air were in vain, as many netizens still found the company’s response via the ad lacking sensitivity.
Advertisement
Bombay Shaving Company’s intention was to extend support for the topper. However, it ultimately led to more criticism and enhanced controversy.
Recently, the class 10th and 12th results were published by the Uttar Pradesh Madhyamik Shiksha Parishad. Prachi Nigam scored 591/600 marks and topped Class 10. She revealed that her aim is to crack the IIT-JEE and become an engineer.
Gerber and Perrigo Face New Lawsuit Over ‘Store-Brand’ Infant Formula Pricing; All Pending Toxic Baby Food Cases Consolidated into New Class Action MDL
Infant formula makers Gerber and Perrigo have been hit with a class-action lawsuit, which accuses the companies of artificially creating a shortage and jacking up prices for “store-brand” formula sold at Walmart, Walgreens, and other retailers.
The lawsuit was filed on Monday in federal court in Alexandria, Virginia. It accuses Perrigo of violating antitrust laws by collaborating with Gerber to prevent competitors from entering the market for store-brand formula.
Perrigo, one of the nation’s largest suppliers of store-brand formula, sells its products under retail labels at prices lower than similar branded products. However, the lawsuit alleges that Gerber, by granting Perrigo the first right of refusal to Gerber’s excess formula supply, which could have been sold to other competitors, is engaging in practices that stifle competition.
Advertisement
The lawsuit claims that through this arrangement, Gerber agreed to keep its excess formula out of the store-brand market, thereby gaining a share of Perrigo’s profits. The lawsuit was filed by four residents of California, Illinois, Michigan, and Pennsylvania, who will represent millions of customers who have purchased store-brand baby formula. The lawsuit does not name formula retailers as defendants. It asks the court to intervene and end the anticompetitive deals between Perrigo and Gerber and seeks more than $5 million in monetary damages.
This lawsuit is similar to another case filed in Brooklyn federal court by a potential store-brand competitor, P&L Development. Gerber and Perrigo requested the dismissal of that case, which was denied by the judge in February. The companies involved in the lawsuit claimed they compete fairly with other infant formula manufacturers, including those of store-brand formulas. The lawsuit also cited the squeezing out of P&L Development from the store-brand market, which has led to higher prices.
Gerber is also facing numerous lawsuits accusing its brands of baby food of containing dangerously high levels of toxic heavy metals, such as lead, arsenic, and mercury. These heavy metals are extremely toxic, even for adults, and can have catastrophic consequences on developing children, leading to health complications and neurological damage. Conditions such as ADHD and autism may be linked to consuming these toxic baby foods.
Advertisement
On April 11, 2024, all the lawsuits pertaining to toxic baby foods, which had been filed at different times in various courts, were consolidated into a new class action MDL in the Northern District of California and assigned to Judge Jacqueline Scott Corley. Besides Gerber, other baby food manufacturers like Beech-Nut and Campbell Soup Co. have also been named as defendants.
The legal wrangling between the crypto sector and the SEC, or the Securities and Exchange Commission, is getting uglier, with ConsenSys, a major protagonist of the Ethereum Blockchain, filing a lawsuit against the regulatory body in a Texas federal court. This legal action seeks an intervention to ward off a looming SEC lawsuit against the company regarding features of its popular MetaMask wallet. The lawsuit also seeks the court’s help in deciding once and for all the vexed question of whether Ethereum’s digital token, Ether, is not a security. The legal uncertainty hangs heavily on the crypto sector and puts a question mark on its very existence.
In an exhaustive 34-page legal filing, ConsenSys states that the SEC’s endeavor to exert control over Ethereum is both illegal and a threat to blockchain technology.
The complaint states,
Advertisement
“The SEC’s unlawful seizure of authority over ETH would spell disaster for the Ethereum network, and for ConsenSys. Every holder of ETH, including ConsenSys, would fear violating the securities laws if he or she were to transfer ETH on the network. This would bring the use of the Ethereum blockchain in the United States to a halt, crippling one of the internet’s greatest innovations.”
The lawsuit also alleges that SEC Chairman Gary Gensler has embarked on an aggressive enforcement policy directed at the big players in the crypto sector like Coinbase and Uniswap. The lawsuit particularly points out a campaign that involved a deluge of subpoenas asking firms and developers for documents related to their dealings with the nonprofit Ethereum Foundation, which supports the blockchain’s development.
The crypto sector is up in arms against Gensler’s tactics and has contended that the SEC has never provided clear rules meant for the distinct features of blockchain technology. However, Gensler negates this argument, saying that the existing securities laws are clear and sufficient, and that the crypto industry refuses to comply with them.
Gensler’s actions are full of contradictions since, in the past, the SEC had maintained that blockchain’s tokens, like Bitcoin, are not securities and hence beyond its purview. A senior official in 2018 had stated that Ethereum has reached a state where it is adequately decentralized, and further, the agency also gave the green signal for the launch of Ethereum futures trading—an implicit acknowledgement that Ether is a commodity. However, at present, Gensler is using a recent feature of Ethereum, known as staking, as grounds for the recent legal campaign.
Advertisement
The lawsuit was filed after the SEC issued a Wells Notice, which is akin to a formal letter warning that the agency intends to sue a firm and could lead to a settlement later. The SEC charged ConsenSys that MetaMask was operating as an unlicensed broker-dealer. MetaMask offered users a means to stake Ethereum on their behalf. Staking was a feature introduced in September 2022 on the Blockchain as a replacement for the energy-intensive mining process. The process involves a system of validators who pledge collateral to become trusted validators.
The SEC objects to the process of staking, which has changed Ethereum from a commodity into a security. ConsenSys founder Joe Lubin has called this account of the SEC “preposterous”.
Lubin said,
Advertisement
“The act of staking is really just posting a security bond so you can get paid to contribute labor and resources to help operate the Ethereum protocol. Now they’re trying to turn that into some sort of investment contract.”
Lubin also stated that the SEC’s actions will lead to a halt in the growth of the crypto sector and blockchain technology as a whole. Lubin feels that the SEC seeks to block pending applications by companies to launch spot ETFs for Ethereum, following the huge popularity of Bitcoin ETFs. The SEC is in fact trying to regulate a technology on its merits and it will only stifle innovation.
