Let’s face it. Shopping cart abandonment is one of the major stumbling blocks for any e-commerce website. Baymard Institute statistics reveal that as much as 70% of online shoppers quit at the stage of the checkout process. Visibly, the figure is not too small to ignore.
The reasons are far beyond just the billing amount or other personal aspects. Ask any UI UX design company experts; they would make the long story short and give a straightforward answer: Poor UX.
UX for e-commerce websites
E-commerce is much more than building a shopping website, filling it with nice merchandise, and expecting users to buy your products. It involves a great deal of understanding of customer psychology as much as it involves technical know-how.
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User Experience (UX) is putting yourself in the customer’s shoes and coming out with a website design that offers a logical, comfortable, and hassle-free online shopping experience to the customer. And yes, this is not a simple feat.
Why?
Because, right from attracting a customer with a gripping landing page to making sure that they complete the billing process, many aspects come into the arena of UX. We have to cross all the stages such that the customer does not move away to our competitor.
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One can rely on custom software development companies who can help you conduct business across boundaries via developing enterprise-ready eCommerce websites and apps customized to business needs.
As we move ahead, let us understand various aspects involved in the UX of e-commerce websites and how to improve them.
Reduces Loading time:
The time taken for a website to load is one of the key factors that can make or break the impression of an e-business.
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A website could be slow in loading due to various factors including:
Improper optimization
Heavy content (multimedia, flash content in excess, graphics, high-resolution images)
Poorly coded backend
Javascript issues
Improper caching techniques
Loaded with ads
Studies find a not-to-miss revelation about loading time and user satisfaction.
A website that loads below 0.1 seconds satisfies users much more than the one that consumes 1 second. And, any delay in loading that is up to 10 sec is a warning sign that the user will leave the website for a faster one.
Take away: Focus on technical issues that are causing a lag in website loading for better UX.
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Good UX boosts revenue.
UX design might seem an optional task when compared to other technical tasks involved in eCommerce website design and development. However, this is the stage that reflects all the research that is done for building the brand face.
Baymard Institute studies indicate that good UX directly impacts sales. They visibly noted that by simply optimizing the user check out process, the sales showed an increase of $260B together in the United States and the European Union.
Also, good UX is critical to retain the existing customer as much as it plays its role in attracting new customers. It is not to ignore the aspect as e-commerce thrives more on the existing customers for attaining its revenue.
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Key takeaway: A well designed UX is a way to gain a better return on investment.
Fewer Errors and warning Free
Let us assume this:
Your customer added many favourite products to the bag and while billing the website threw the error: “Sorry! We cannot complete the transaction due to technical error.”
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No prizes in guessing what happens next. The frustrated user might immediately move away from your website. In worst cases, they might not even feel like returning to it.
So, inspect the health of the code of the website frequently. Focus on bugs and technical glitches that might distance you from your customers.
Key takeaway: A bug-free website ensures a happy shopping experience for the customer.
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Lack of transparency
Customers love surprises. But not the ones that burden their pockets. After all, it is their hard-earned money that they are shelling on the merchandise.
Display all the costs involved with a product at the product details page itself. It might include:
VAT
GST
Shipping Tax
Other hidden charges, if any.
It gives a complete picture for the customer and helps them decide whether or not to go ahead with the purchase of the product.
But if such hidden charges stay latent till the final stage of billing, and appear when the customer is moving ahead with the payment details, the business might lose its credibility.
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Take away: Transparency in pricing retains the trust and credibility of e-commerce.
Multi-device compatibility
With a huge range of digital devices all around us, users might shop from any device. Some users might want to add to cart from mobile devices, and prefer to complete the billing process from their personal computers.
It is because the larger screens make them comfortable with entering payment details. Thus, it is important to customize the e-commerce website for multi-device compatibility.
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To achieve this, take into account various aspects such as loading speed, user interface, ads placement, pop-ups, sign in options, social sharing options, feedback forms, etc.
Besides, if the user is logged in from one device, make it convenient to auto-login from others. It cuts out the processing time and makes the customer happy as there is no need to enter the credentials over and again.
Take away: Design the e-commerce website such that the user experience is the same on tablets, smartphones, and desktop devices.
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A better UX helps in Smoother Checkout.
E-commerce is all about convenience and time saving for customers. We need to incorporate this aspect at every stage of UX. Particularly when it comes to the checkout process, make it as smoothly as possible.
With a displayed checkout tab, a customer gains confidence about the transparency of the transaction. Display the details such as taxes and estimated delivery date as and when the user adds the products to the cart.
The main aspect about the user checkout is that it should never feel like a burdening task. Create auto-fill options wherever possible and keep the data filling task by the user at minimal. Split the checkout process into easier chunks such that it does not appear like a separate task for the customer.
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Take away: Create a simple checkout and do not make it look like a Herculean task.
Conclusion:
Building an e-commerce website is now easier than ever. However, retaining the customer and making them purchase is not. It involves understanding the customer mindset from every angle and giving them the best user experience possible.
The good news is that this is not impossible. It is just that it takes little research and constant care.
Kimberly Clark has been writing articles for e-business and freelance sites for more than 4 years. Her educational background is Masters in English and journalism which gives her a broad platform to write on a variety of topics with ease and efficiency. She is an independent writer especially enjoys writing on fashion, lifestyle, health, business, and IT niche.
Caterina Fake is a renowned American entrepreneur and co-founder of several groundbreaking ventures, including Flickr and Hunch. Born on June 13, 1969, in Pittsburgh, Pennsylvania, Fake has been a driving force in reshaping the digital landscape through her innovative ideas and entrepreneurial acumen.
From her early days in Pittsburgh to her rise in Silicon Valley, Caterina Fake’s career has been marked by a relentless pursuit of excellence. Co-founding platforms like Flickr and Hunch, she has revolutionized how we connect and share information online. Her visionary leadership and creative brilliance have cemented her status as a trailblazer in the tech industry.
Caterina Fake Net Worth
As of 2024, according to TheRichest, Caterina Fake’s net worth stands at an impressive $25 million. Her entrepreneurial ventures, including Flickr and Hunch, have contributed significantly to her financial success. With a keen eye for emerging trends and a knack for innovation, Fake continues to inspire aspiring entrepreneurs around the world.
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Caterina Fake Age
Currently 54 years old, Caterina Fake was born on June 13, 1969. Despite her age, she remains a dynamic force in the business world, constantly pushing the boundaries of what’s possible in technology and entrepreneurship.
Caterina Fake Family: Husband and Children
Caterina Fake was previously married to Stewart Butterfield, with whom she co-founded Flickr. They tied the knot in 2001 but announced their split in 2007. They share one child, Mint Butterfield, who has recently been reported missing. Caterina Fake is currently in a relationship with Jaiku co-founder Jyri Engeström.
Caterina Fake Height and Weight
While specific details about Caterina Fake’s height and weight are not readily available, her stature in the tech industry is undeniable. Standing tall as a visionary leader and innovator, Fake’s impact transcends physical measurements, leaving an enduring legacy in the digital sphere.
In the realm of e-commerce and product distribution, the importance of choosing the right shipping label cannot be overstated. A shipping label is not merely a piece of paper with an address; it serves as a vital communication tool between the sender, carrier, and recipient. From ensuring package security to complying with regulations, the right shipping label can streamline your shipping process and enhance customer satisfaction. However, with various options available, selecting the appropriate shipping label for your specific needs can be daunting. This comprehensive guide aims to navigate you through the maze of choices, empowering you to make informed decisions.
Understanding Shipping Label Basics
Before delving into the specifics, let’s start with the fundamentals. A shipping label typically contains crucial information such as the sender’s and recipient’s addresses, package weight, tracking number, and barcodes. It serves as a passport for your package, facilitating its journey from sender to receiver. Additionally, shipping labels often include information about the contents of the package, handling instructions, and compliance markings for hazardous materials.
Factors to Consider
When choosing the right shipping label, several factors come into play, including:
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Package Type: Different packages require different types of labels. Whether you’re shipping small parcels, envelopes, or large boxes, selecting the appropriate label size and format is crucial.
Shipping Method: Consider the shipping method you’ll be using. Labels for domestic shipments may differ from those for international deliveries. Moreover, carriers such as USPS, UPS, FedEx, and DHL may have specific label requirements.
Durability: If your package is exposed to harsh conditions or requires long-distance travel, opt for durable labels that can withstand moisture, abrasion, and other environmental factors.
Barcode Compatibility: Barcodes play a vital role in tracking and sorting packages. Ensure that your shipping label is compatible with the barcode systems used by your chosen carrier.
Regulatory Compliance: Depending on the nature of your shipment, you may need to adhere to regulatory standards and include specific markings or warnings on your shipping label. This is particularly important for hazardous materials, perishable goods, and international shipments.
Types of Shipping Labels
Now, let’s explore some common types of shipping labels and their features:
Integrated Labels: Integrated labels combine the shipping label with other essential documents, such as packing slips or invoices. This streamlined approach simplifies the packing process and reduces the risk of document misplacement.
Thermal Labels: Thermal labels utilize heat-sensitive paper to create high-quality, smudge-free prints. They are ideal for high-volume shipping operations and do not require ink or toner cartridges.
Peel-and-Stick Labels: Peel-and-stick labels feature a self-adhesive backing, allowing for quick and easy application to packages. They are available in various sizes and can be customized with branding elements or additional information.
Waterproof Labels: Waterproof labels are designed to withstand exposure to moisture, making them suitable for shipments that may encounter rain, snow, or humidity during transit.
Custom Labels: Custom labels offer a unique opportunity to enhance brand visibility and convey specific messages to recipients. They can be tailored to include logos, slogans, promotional offers, and special handling instructions.
Label Printing Options
Once you’ve selected the appropriate label type and size, you’ll need to decide how to print your labels. Common printing options include:
Direct Thermal Printing: Direct thermal printers use heat-sensitive paper to produce high-quality prints without the need for ink or toner. They are cost-effective and ideal for printing shipping label on demand.
Thermal Transfer Printing: Thermal transfer printers utilize a ribbon to transfer ink onto the label, resulting in durable, long-lasting prints. While slightly more expensive than direct thermal printing, thermal transfer printers are suitable for applications requiring enhanced durability and longevity.
Desktop Printers vs. Industrial Printers: Desktop printers are compact and affordable, making them suitable for small businesses and low-volume shipping operations. Industrial printers are designed for high-volume printing and offer advanced features such as faster printing speeds and larger label capacities.
Cloud-based Printing Solutions: Cloud-based printing solutions allow you to print shipping labels from any location with internet access. This is particularly beneficial for businesses with multiple shipping locations or remote employees.
Conclusion
Choosing the right shipping label is a critical step in ensuring the smooth and efficient delivery of your products. By considering factors such as package type, shipping method, durability, barcode compatibility, and regulatory compliance, you can select the label that best meets your needs. Whether you opt for integrated labels, thermal labels, peel-and-stick labels, waterproof labels, or custom labels, investing in the right shipping label solution will streamline your shipping process, enhance package security, and ultimately improve customer satisfaction.
Electric vehicle manufacturer Rivian has been slapped with a lawsuit which alleged that the company misled the investors with false claims regarding its business, operations and prospects.
The class-action lawsuit made a number of allegations which included overstating the demand of its Electric vehicles and also not making it clear how it will handle the negative and near-term macroeconomic impacts.
The lawsuit also revealed that Rivian’s business was experiencing reduced demands as well as increased customer cancellations precipitated by inter alia, high interest rates.
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The orders had significantly reduced and this has significantly reduced the profits and the manufacturing of vehicles in 2024.
Rivian Faces New Class-Action Lawsuit Alleging Deceptive Statements
The lawsuit also alleged that the Company’s public statements were materially false and misleading at all relevant times.
Rivian’s stock, like all other EV startups, has been tanking and this has angered the investors who saw a major portion of their investments eroded and a number of law firms like Bernstein Liebhard LLP announced this week that it has filed a securities class action lawsuit on investors’ behalf.
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The lawsuit stated that the EV manufacturer had violated the Securities Exchange Act of 1934 and has asked investors who had bought shares of Rivian Automotive, Inc. between March 1, 2023, and February 21, 2024, to join its suit.
The company’s stocks have fallen and one of the primary reasons was the high interest rates. Rivian’s products are beyond the reach of an average income household.
The Rivian’s Electric vehicles target customers were wealthier clients and the spurt in order cancellations means this class is walking away from Rivian’s product.
The stocks of the company were popular for the investors but the reduced demands caused by higher borrowing cost have hit its stock prices badly.
The price war has also affected the EV sector and the company also with its competitors like Tesla has been uniformly affected.
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The EV sector marked value has tanked by more than 57% year-to-date.
The chance of a fall in interest rates is not expected since the Federal Reserve will not lower the benchmark interest rate since it could lead to a bout of hyperinflation.
Also another factor which will discourage the Federal Reserve to lower interest rates is the soaring energy prices caused by the war in Ukraine and the Middle East.
