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5 Strategies to Effectively Increase Your Capital and Grow Your Business

Here we tell you, what strategies can you use to expand your business and achieve that capital growth? The good news is there are several differ…

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5 Strategies to Effectively Increase Your Capital and Grow Your Business

If starting a new business or looking to grow an existing one, additional finance is an essential key that can unlock that potential. There are several different ways in which a business owner can generate or secure that extra capital. But knowing how to achieve that isn’t necessarily as easy as it seems. Formal small and medium enterprises (SMEs) in India and the broader south Asia region can encounter a significant funding gap, according to the World Bank.

So, what strategies can you use to expand your business and achieve that capital growth? The good news is there are several different paths to choose. 

Also Read: A Guide for New Business Owners: How to Provide Your Startup with the Best Possible Start to Life

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1. Boost your customer conversion rates

For existing SME owners, enhancing your current conversion rate optimization (CRO) can be a truly effective strategy to adopt – particularly if you have an online presence. It’s thought that acquiring new customers is five to 25 times more expensive than retaining existing ones. With a strategy that drives loyalty and conversions, it can bring huge benefits to your bottom line.

2. Apply for additional loans and finance

For Indian SMEs, the lack of adequate access to finance is a historic bottleneck to growth. This is not – thankfully – as significant an issue anymore. And being able to access bank finance or loans can have a positive impact on SMEs and micro businesses alike. A 2018 study underlines how much of an impact this can have too. 80% of all SMEs grew their sales, income and assets since the introduction of accessible loans.

3. Make your existing capital work for you 

By making wise investment decisions with the capital you already have, it can generate healthy returns to support and enhance your business. Market trading is certainly an attractive option – and the lowest spread forex broker, for example, can help make your capital go further. In any investment decision, however, diversification is an important consideration to mitigate your risk and achieve your long-term financial goals for your business.

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Also Read: Social Media Marketing Tips for Small Businesses in 2021

4. Go in search of more external investment

It could be that you’ve taken your business as far as it can go on current levels of capital. This is when the opportunity to invite external investment could take you to the next level. You can find angel investors with an interest in what you do. Or you may be targeting the multi-billion-dollar Indian venture capital market. The potential capital growth could be hugely significant.

5. Crowdfunding or community capital growth

Some businesses have a loyal and dedicated following. Others, meanwhile, have products and services that consumers feel best align with their lifestyles and/or beliefs. That’s when it could be an option to seek crowdfunding or community investment. It’s also a helpful barometer for gauging what you do as a business – helping you define your overall strategy going forward.

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Making the most of your capital growth

Also Read: How to Start a Commercial Photography Business

With various strategies available for boosting your capital and expanding your business, there’s a potential route for every SME. While the risks of individual options are greater than others, so too are the rewards. Accessing additional capital can transform your business – and lift it to the next level. With patience, perseverance, and a forward-thinking attitude, anything is possible.

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Manvendra Chaudhary, with over 5 years of professional experience as CEO of Unique News and Megalent Marketing, shares insights on life, business, and health for your success.

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Important Ripple V. SEC Lawsuit Update: Parties Cross Swords Over A Key Witness Testimony

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The legal wrangling between Ripple and the US Securities and Exchange Commission (SEC) is becoming increasingly acrimonious. Despite the crypto sector eagerly awaiting an outcome, the case grows more complicated with each passing day.

In a recent move, the SEC filed its opposition to Ripple’s motion to strike new expert materials, including a testimony known as the ‘Fox Declaration,’ which Ripple claimed represents unsolicited expert opinion.

However, the SEC countered this argument, stating that it was a common process akin to standard summary evidence in support of calculations for disgorgement.

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The SEC insisted, ‘It’s not an expert report, does not rely on specialized experience, and does not render any opinions at all, let alone an “expert” one. Nor does it present the testimony of a percipient witness. Rather, it applies basic arithmetic to Ripple’s financial records to streamline the presentation of evidence to Judge Torres… The court should deny Ripple’s motion.’

The SEC also said that the ‘Fox Declaration’ consists of information derived from Ripple’s own documents, including tax returns and financial statements, which can be useful for determining the case’s outcome. The SEC also reminded that this very argument was already struck down by Federal Judge Torres earlier.

XRP Lawsuit: Whales Shift 74M XRP Amid Approaching SEC Deadline, What’s Next?

Just before the SEC’s deadline in the Ripple lawsuit, there was significant whale activity, with transactions affecting over 74 million XRP, leading to increased speculation about the motive behind this move. However, XRP prices have taken a hit, more due to a global crypto market sell-off and significant whale movements. Later in the day, the SEC is expected to file its reply in the Ripple case.

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It was an eventful day, with major crypto assets facing the heat and values tanking. XRP prices have dropped by 4%, but major whale activity involving significant transfers of XRP, totaling $15.92 million to Bitstamp by unidentified whales, has experts talking and wondering about the real motive behind this action. Coupled with the uncertainties around the ongoing legal battle between Ripple Labs and the U.S. Securities and Exchange Commission (SEC), the future of the crypto sector hangs in balance with the final result of this legal wrangling.

Also Read: Philips Settles for $1.1 Billion Over Sleep Apnea Device Recall Linked to Cancer Risks

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Philips Settles for $1.1 Billion Over Sleep Apnea Device Recall Linked to Cancer Risks

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Dutch conglomerate Philips has concluded a $1.1 billion deal to resolve claims in the United States related to the recall of more than 1 million breathing machines. These devices, also known as sleep apnea devices, were recalled in 2021 due to concerns that they posed a potential cancer risk.

Philips had recalled millions of its CPAP machines from the market after concerns arose that components used in the device, especially the foam, could enter the airways and potentially cause cancer. The recall occurred in 2021, and further sales of the devices were halted. The money from the deal will cover injury claims for 58,000 people, earmarking $1.075 billion for a personal injury settlement and $25 million for medical monitoring.

Lawyers representing the plaintiffs stated,

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“Ultimately, these combined agreements accomplish what we sought to achieve when this litigation began — holding Philips accountable by obtaining care for those with physical injuries and compensation for those needing new respiratory devices.”

CPAP machines, an acronym for continuous positive airway pressure machines, are used to treat sleep apnea, a serious sleep disorder where a person’s breathing is obstructed during sleep. This can be caused by the throat muscles obstructing the airways, brain disorders, or unknown causes. CPAP machines help restore the air supply via a mask and keep the airways open.

An estimated 33 million Americans use CPAP machines to treat the symptoms of sleep apnea, according to figures released by the National Council on Aging. Untreated sleep apnea can lead to several complications, including higher risks of developing diabetes, hypertension, and heart diseases.

Some customers alleged that Philips’ DreamStation machines, which were then the brand leader, had been expelling gas and bits of foam into their lungs. Philips made no admission of fault in its products and stated that most of the claims were related to “alleged technical malfunctions” that did not involve any serious injury or death. However, Chief Executive Roy Jakobs said in a statement on Monday that the company is genuinely concerned with any discomfort the patients may have experienced.

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Philips is facing a number of litigations in the US and is effectively out of the sleep machines and ventilators market, with its presence limited to selling replacement parts and servicing the machines that already exist in hospitals and patients’ homes. Earlier this year, Philips agreed to a decree requiring it to halt the sale of its devices in the US until certain conditions are met. It also agreed to repair and replace the more than 1 million breathing machines currently used by patients in the US.

What can consumers do?

The settlement, which must be approved by a judge, entitles users to a $100 award if they return their recalled device by August 9, 2024 — the claim deadline. Users who believe their device is defective should act soon to verify this if they haven’t already, and Philips’ recall page offers ways to check serial numbers and register a product. A dedicated website is available which accepts claims for the financial-loss settlement. Payments tied to the settlement are expected to be completed by 2025.

The news has been welcomed in the share markets, and Royal Philips NV shares soared nearly 30 percent in Amsterdam since the settlement amount is much less than what was expected.

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Also Read: Gerber and Perrigo Face New Lawsuit Over ‘Store-Brand’ Infant Formula Pricing; All Pending Toxic Baby Food Cases Consolidated into New Class Action MDL

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Merchant Services Partner Program: How to Join and What to Expect

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Merchant services partner programs are a popular way for businesses to expand their reach and increase revenue. These programs allow merchants to offer a wider range of payment options to their customers, including credit and debit cards, electronic checks, and other forms of payment. By partnering with a merchant services provider, businesses can take advantage of advanced payment processing technology and gain access to a range of tools and resources to help them grow their business.

One of the key benefits of a merchant services partner program is the ability to offer customers a more convenient and efficient payment experience. With the rise of digital payments, consumers are increasingly looking for ways to pay using their preferred method, whether that’s a credit card, mobile wallet, or other payment option. By partnering with a merchant services provider, businesses can offer a wider range of payment options to their customers, which can help to increase customer satisfaction and loyalty.

Another benefit of a merchant services partner program is the ability to access advanced payment processing technology. Many merchant services providers offer cutting-edge payment processing solutions that can help businesses streamline their payment operations and reduce costs. From mobile payments to online invoicing and recurring billing, these solutions can help businesses stay ahead of the curve and provide a seamless payment experience to their customers.

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Overview of Merchant Services Partner Programs

Definition and Purpose

Merchant services partner programs are designed to help businesses grow by providing them with access to a range of payment processing solutions. These programs allow businesses to offer their customers a variety of payment options, including credit and debit cards, mobile payments, and e-commerce solutions. In exchange for offering these services, businesses receive a percentage of the revenue generated by each transaction.

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Partner programs are typically offered by payment processors, banks, and other financial institutions. They are designed to help businesses of all sizes, from small startups to large corporations, to increase their revenue and improve their customer experience.

Types of Partner Programs

There are several different types of merchant services partner programs available, each with its own set of benefits and requirements. Some of the most common types of programs include referral programs, reseller programs, and ISO programs.

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Referral programs allow businesses to refer their customers to a payment processor in exchange for a commission on each transaction. Reseller programs, on the other hand, allow businesses to resell payment processing services to their customers under their own brand name. ISO programs are designed for more established businesses and allow them to become independent sales organizations, offering payment processing services to other businesses.

Key Benefits for Merchants

Partner programs offer a number of benefits to businesses, including access to a wider range of payment processing solutions, increased revenue, and improved customer experience. By offering a variety of payment options, businesses can attract more customers and increase their sales. Additionally, partner programs often offer marketing and promotional support to help businesses grow their customer base.

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Partner programs also offer businesses the ability to generate passive income through commissions on each transaction. This can help businesses increase their revenue without having to invest in additional resources or infrastructure. Finally, partner programs can help businesses improve their customer experience by offering fast, secure, and convenient payment processing solutions.

Overall, merchant services partner programs are a valuable tool for businesses looking to grow and expand their operations. By partnering with a payment processor or financial institution, businesses can access a wider range of payment processing solutions and increase their revenue while improving their customer experience.

Implementing a Partner Program

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Launching a merchant services partner program can help businesses expand their reach and increase revenue. However, implementing a successful program requires careful planning and execution. In this section, we will discuss the steps to launch a partner program, best practices for success, and how to measure its effectiveness.

Steps to Launch

Launching a partner program involves several key steps. The first step is to define the program’s objectives and target audience. This will help businesses determine what type of partners they want to recruit and what benefits they will offer.

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Next, businesses should create a partner agreement that outlines the terms and conditions of the program. This agreement should include details such as commission rates, payment terms, and performance expectations.

Once the agreement is in place, businesses can begin recruiting partners. This can be done through various channels such as social media, email marketing, and referrals. It’s important to provide potential partners with clear information about the program’s benefits and expectations.

After recruiting partners, businesses should provide them with the necessary training and resources to effectively promote and sell their products or services. This may include training on product features, sales techniques, and marketing materials.

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Best Practices

To ensure the success of a partner program, businesses should follow best practices. This includes setting clear expectations and providing regular communication and support to partners. It’s also important to establish a system for tracking partner performance and providing feedback.

Another best practice is to offer incentives and rewards for high-performing partners. This can include bonuses, recognition, and exclusive access to resources or events.

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Finally, businesses should continuously evaluate and improve their partner program. This may involve gathering feedback from partners, analyzing performance data, and making adjustments to the program as needed.

Measuring Success

Measuring the success of a partner program is essential to determining its effectiveness and identifying areas for improvement. Businesses can track key metrics such as partner revenue, number of new customers acquired, and partner satisfaction.

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It’s also important to gather feedback from partners through surveys or other means. This can provide valuable insights into what is working well and what needs to be improved.

By following these steps, best practices, and measurement strategies, businesses can successfully launch and maintain a successful merchant services partner program.

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