Supertails, a tech-enabled pet-care start-up, has secured ₹125 crore in Series B funding. The funding round was led by RPSG Capital Ventures and also saw participation from existing investors Fireside Ventures, Saama Capital, DSG Consumer Partners, and Sauce VC. The funds will be utilized for customer acquisition, technology investment, expansion of healthcare services, including Supertails Pharmacy, and exploration of offline business opportunities. The company aims to achieve an annual recurring revenue of ₹500 crore in the next two years.
Founded in June 2021 by Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails intends to use the funding to enhance user experience, expand offerings, and strengthen the bond between pets and their owners. Abhishek Goenka, Managing Partner at RPSG Capital Ventures, highlighted the significant potential in the pet care industry due to the increasing disposable income and rising trend in pet parenthood in India.
This latest funding round follows a previous round of ₹90 crore and will further support Supertails’ expansion plans. The company currently has a workforce of over 150 employees.
The pet care industry in India is witnessing a growth in demand, and Supertails’ successful fundraising is indicative of the confidence investors have in the company’s prospects. With the backing of RPSG Capital Ventures and other investors, Supertails is poised to make a significant impact in the pet care sector in the coming years.
This funding news comes as a positive development for the start-up and the broader pet care industry, signaling a potential shift and growth in the market. As Supertails continues to innovate and expand, it is expected to contribute to the overall development and advancement of the pet care ecosystem in India.
