For persons who may not be tech-savvy, formulating a workable marketing strategy for their business may appear challenging, especially at the initial stage.
In fact, some business managers are often at a loss as to which digital marketing methods are best for their businesses and why.
With new tactics emerging every decade, it is easy to feel overwhelmed and indecisive on the methods you should adopt and which ones to overlook or discard.
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However, an easy way to resolve this conundrum is by first understanding the important steps involved in creating an efficient digital marketing strategy.
That is because, a viable strategy does not emerge from pure luck. Rather, it requires a thorough evaluation of your enterprise, its target market, and customer behavior. In the same breath, an effective campaign should also deliver measurable results.
Below are the eight steps you should follow when devising a virtual marketing campaign as well as some of the most effective marketing strategies you could employ while at it.
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1. Brand definition
Understanding and defining your brand is the first step in every marketing campaign.
This involves identifying the brand’s Unique Selling Points (USP) or what makes its products stand out against those of its competitors.
In an era when people are inundated with information, it serves you well to have a campaign that communicates your brand’s USPs quickly and effectively.
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Therefore, whether it is through email marketing or social media marketing, your bite sized nuggets of information should always aim to deliver your USPs as quickly and effectively as possible.
2. Formulate your buyer persona
Every enterprise has a target market. Determine who your target market is and create the relevant buyer persona(s) that you are targeting within that segment.
A buyer persona represents your target audience and helps you determine what your brand voice will be during the campaign.
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After all, when conducting your cold calling or email marketing, the last thing your business wants is to sound flat or disengaged from its audience. Knowing your buyer persona beforehand helps you connect with your audience better during the marketing campaign.
To help you determine your buyer persona(s), consider your target market’s age, goals, job title, needs, location, etc.
3. S.M.A.R.T goals
Next is to determine your campaign goals.
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The campaign should be aimed at achieving Specific, Measurable, Achievable, Realistic, and Timely (SMART) goals. Here, it is vital to include both short-term and long-term targets.
The goals you hope to achieve shall inform the types of marketing strategies you will employ since different tactics yield different results within varied timelines.
For instance, if your brand’s goal is to grow its online presence and audience, the use of social media marketing, influencer marketing, and search engine optimization (SEO) methods is a good bet.
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Meanwhile, targeted cold calls and the use of email lists will serve you well if you are hoping to solicit new clients or inform your prospects about a new product.
4. Choosing your marketing methods.
Based on the aspects covered above, narrow down your digital marketing methods.
These should consist of the most efficient yet trendy tactics that are most likely to render the results your brand requires.
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Some of the popular digital marketing strategies include pitching to new clients via cold calls and email marketing, keeping your prospects in the know and answering their queries through content marketing, etc.
The strategies you choose should be capable of reaching your widest possible demographic.
5. Budgeting
Having decided on your intended campaign tools and tactics, determine the applicable budget for each of these strategies.
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Here, you might need to research how much a particular method is likely to cost. Is it more cost-efficient to handle the campaign yourself or will you outsource it to a lead generation agency?
For instance, when considering the cost of email marketing, you might need to decide whether you shall enlist the services of an Email Services Provider (ESP).
An ESP is an agency that provides you with verified email addresses of warm leads thus allowing you to conduct a highly targeted email marketing campaign.
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These lists connect you with key industry decision-makers, thus increasing the likelihood of conversions.
6. Fine-tuning your strategy
Detail your timeline for the marketing strategy and outline particular tasks within that framework.
For instance, if your campaign entails content marketing, create a content calendar detailing when such content should be generated and published.
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The same applies to social media marketing and all other forms of digital marketing. Have specific milestones with identifiable tasks and deadlines within them.
Within that framework, you may also break down the allocated budgetary spend on each milestone.
7. Campaign launch
With all your ducks in a row, it is time to launch your campaign!
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By now, your business should be having various dedicated accounts and social media handles across major platforms such as Facebook, Instagram, Twitter, etc.
While your choice in these is mostly determined by where your audience is likely to be, having a presence on each of the major platforms is always recommended.
To maximize impact, it is also ideal to have a simultaneous launch across all your social media channels.
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8. Tracking your progress
It is essential to keep track of the progress of your campaign. You may do this by using free services such as those provided by Google analytics.
Also, if your business intends to handle the marketing campaign directly, always opt for social media platforms with inbuilt tracking features.
However, should you opt for the services of a B2B Lead Generation Agency, the agency may handle all the sales outreach and Customer Relationship Management (CRM) aspects, including analytics.
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Tracking your results allows you to tell which strategies have a good Return on Investment (ROI) and are worth scaling upon and which ones should be abandoned altogether.
Passionate news enthusiast with a flair for words. Our Editorial Team author brings you the latest updates, in-depth analysis, and engaging stories. Stay informed with their well-researched articles.
There has been a lot of talk about the Kona Blue program, which was rumored to be a secret program intended to reverse engineer alien technology. However, it is believed that the program was abandoned when no alien technology was found. The Pentagon has steadfastly stated that there is no evidence of alien life.
However, recently declassified documents released by the Pentagon pertaining to investigations related to Unidentified Anomalous Phenomena (UAPs) do reveal that there was indeed a program, and one of its objectives was to reverse engineer alien technology. The program was ultimately shelved because no such technology was ever found.
Within the Pentagon existed the All-domain Anomaly Resolution Office, a department tasked with investigating UAP reports. However, the documents released by the Pentagon make it clear that there was no evidence of alien life or alien technology. However, skeptics challenge this assumption and say that the government is engaged in a cover-up. The declassified files also confirm the existence of such a program.
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What is Kona Blue?
Kona Blue was a plan by the government to reverse engineer alien technology from a recovered UFO. The stated goals of the program included reverse engineering what is designated as Advanced Aerospace Vehicles (AAVs), or what the military calls UAPs and most people refer to as “UFOs.” The declassified files also reveal that at the start of the program, a budget of $15 million was allocated, which later swelled to $50 million before the program was shelved. Besides reverse engineering the alien technology, the program aimed to determine if adversaries like China and Russia could have access to recovered AAVs.
The Kona Blue program was highly classified and had a Special Access Program (SAP) construct. The program seemed just out of a science fiction novel and was approved by Tara O’Toole, the undersecretary of science and technology and top scientist at the Department of Homeland Security, who were involved in it.
While the Department of Homeland Security maintained that there was no such program, the Defense Department said that the program was shelved because no such alien technology was ever recovered. However, there are dissenting voices like Rep. Tim Burchett and R-Tenn who believed that the DoD was restricting information as part of a cover-up.
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It is not the first time that the government has started programs to investigate UFO sightings. Project Grudge and Project Bluebook were two such projects started in the period between the 1940s, ’50s, and ’60s. Many believe that the U.S. government possesses and has reverse-engineered alien technology since the 1940s and cite the 1947 Roswell event, in which it is claimed that a UFO had crash-landed in the region.
Slot gaming is one of the most popular activities in the world thanks to online casinos. These games were only available in land-based casinos until the early 21st century.
Nowadays, popular slot games such as Secrets of the Phoenix are accessible online at any time of the day. More players can access these games than ever before.
But what are some of the best tips to make sure your slot gaming is improving in this virtual world?
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In this article, you will find a detailed guide with some of the best slot gaming tips.
How to improve your slot gaming
With our detailed guide, you will both improve your slot gaming skills and have a more enjoyable gaming experience.
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Choose a good casino game provider
It is very important for you to choose a good casino game provider.
First of all, the casino provider you choose should have a safe, secure an encrypted platform.
Encrypted websites will have a valid certificate and you will see a lock next to their address in your search bar.
Then, you want to make sure that the personal information you share with the casino is safely stored.
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For example, a good provider will offer several payment options and will store your information securely via a recognised third-party company. Two of the most famous companies are Worldpay and PayPal.
The best way to improve your slot gaming without exposing yourself to scammers and hackers, is to choose a famous online casino. Virgin Games and Double Bubble Bingo can be good options.
Try out free games
With free games, you can perfect your slot gaming skills without breaking the bank. Free games, or demo games, are accessible at most online casinos.
You might need to create a free account to access these games, but the casino should not charge you for it.
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Free games are a great way to try out different slots, learn about different machine mechanisms and test out new releases.
They can also help you find a good online gaming platform. In other words, feel free to use free games to try out and compare different online casinos.
Different RTPs
RTP stands for Return to Player. It is a percentage that tells players how much they can make back on their initial deposit.
For example, if you put in $5 and the slot machine’s RTP is 99%, you could make back $4.95.
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RTPs are useful for players who are on a budget. By choosing a game with a high RTP, you can limit your financial losses.
That being said, RTPs only work after a considerable number of rounds. In other words, you might not always make 99% back if you only play once.
Nevertheless, RTPs are good indicators. Experienced slot gamers take them into account.
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Different types of jackpot
There are different types of jackpots in the slot gaming world. It is important to know what these types of jackpots are and how they work.
The two main types of jackpots are the fixed and progressive types.
The fixed type is a more stable and regular type of jackpot. It gives out smaller amounts but more regularly.
Players on a budget tend to choose games with a high RTP and a fixed jackpot. It limits their losses and increases their chances of winning a small jackpot.
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Progressive jackpots are more unstable and irregular. However, they offer a much larger reward sum.
Choosing the right jackpot for you will depend on your personal preferences, your gaming style and your budget.
Use bonus features and read the rules
Before playing a slot game, it is always worth reading the rules.
Some games will have features, wild cards, a Megaways mechanism… Your slot gaming skills will improve if you know what type of game you are playing and how it works.
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The Megaways mechanism is a new reel mechanism. Some players love it, others prefer more traditional slot reels.
With Megaways slots, the number of reels changes at each round. This can make the game extra exciting.
We recommend trying out different slot mechanisms until you find the one that brings out your best gaming skills.
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We recommend looking at a game’s pay table before playing. It will help you identify the symbols that can unlock a bonus or specific feature.
Great bonuses can multiply your winnings.
Join a slot gaming community
To continuously improve your gaming skills, you could join a slot gaming community. You will meet more advanced and experienced players with valuable advice.
They might help you learn new tricks. They might also recommend great slot games and providers for you to try out.
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Final thoughts
Players can use our list of tips and recommendations to improve and perfect their slot gaming. There are many more tips out there, but these ones are the most essential ones.
If you are a movie buff, one of the most exciting news you can get is that there are new movies coming out. Now, it depends on what kinds of movies you watch based on language, genre, etc. For some movies, you may have been looking forward to watching them for quite some time. You may also have gotten interested in a new movie after seeing the trailer or teaser.
When you get this news, there are two ways that you can go watch the new movies. You can either book a ticket and watch the movie in a theatre near you. Otherwise, you might also choose to wait until it becomes available online. This way, you don’t have to make that trip and can watch the movie from your comfortable home. There are a lot of new movies available for you to watch on OTT platforms like ZEE5 from time to time. The latest movies include:
True Story of Angelina Jolie
If you are a documentary junkie, this English drama documentary is the pick for you. The movie takes you through the career and life of Angelina Jolie, one of Hollywood’s most acclaimed actresses. It gives you a closer look at her life through stories by kin and film experts.
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Woh Bhi Din The
The perfect fit for Hindi drama lovers, this movie follows the journey of Rahul Sinha. As a famous photojournalist, he gets invited to his school as a guest speaker. The romantic comedy movie takes you on a nostalgic trip down memory lane to when he first fell in love and his school days.
Lights Out
Lights Out is your ideal watch if you look for thrill in their movies. This English action thriller movie will take you to the story of Duffield. He is an ex-soldier who is dealing with the corruption levels in his city. You will see him turning into an underground fighter to try and make his city better.
Madame Web
If you have a thing for sci-fi movies, Madame Web can be your next pick on your watch list. This English movie has the perfect mix for you with action and science-fiction. You will see how Cassandra, the protagonist of the movie, has a near-death experience and ends up able to look into the future.
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Lantrani
This Hindi comedy is suitable for you if you like anthologies. This drama carries you through three independent stories from small Indian towns and villages. Through them, you get a glimpse of what people go through to survive every day.
Main Atal Hoon
This Hindi movie is tailored for those interested in biopics. It shows you the inspiring personal and professional journey of the former Prime Minister Atal Bihari Vajpayee. The biography also gives you a closer look at his leadership and how he helped India emerge as a powerful country.
Scamy Boys
If you like to wind down with a good thriller, this Hindi crime drama should be next on your watchlist. It shows you the story of two college students who make money by scamming people. You will see their lives take an unexpected turn when they meet Joshi, a corrupt cop.
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One More Shot
This thriller is the exact fix of adrenaline that you might need from your next watch. You will see how Jake Harris, a Navy SEAL, works to catch a high-profile terrorist suspect. Watching how he goes against mercenaries and tries to save his country will satisfy the thrill-seeker in you.
Hanu-Man: The Best of Adventure Movies on ZEE5 OTT
The latest entrant for you to watch on the OTT stage is Hanu-Man, the first-ever Indian superhero film. You will be brought into the Prasanth Varma Cinematic Universe with this first instalment. In the HanuMan movie, you will see the story Hanumanthu unravelling in the village of Anjanadri, as he gets the power of Lord Hanuman and uses it to save people.
The Hanu-Man Cast and Team
The film will show you Teja Sajja in the titular role, Hanumanthu. The supporting cast that you will see in the movie are Amritha Aiyer, Samuthirakani, Varalaxmi Sarathkumar, and Vinay Rai Vennela Kishore. The director is Prasanth Varma and the producer is K Niranjan Reddy. The music of the movie has been given by Anudeep Dev and Gowra Hari.
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Stream HanuMan on ZEE5 OTT now
The movie was originally made in Telugu and was released on 12th January 2024. You can also watch the movie in other languages like Hindi, Malayalam, Tamil, and Kannada. You will be able to watch the movie in a 3D version also in the summer of 2024.
Watch Hanu-Man on ZEE5 OTT
You can stream the release of Hanu-Man on ZEE5 OTT along with other amazing Telugu action movies, Telugu adventure movies, and other new movies.
