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Tata Play’s Rebranding Strategy: Promotions, Marketing and More

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Any business operating in an industry needs to have a differentiating factor that makes for its USP. Tons of companies run their businesses, but those that survive and grow continually change as per the market and changing consumer demands.

The DTH industry is also crammed with organisations providing different services and products. Some are good, and then some totally change the definition of entertainment – Tata Play, formerly known as Tata Sky, falls in the latter category.

Tata Play, one of India’s leading DTH service providers, aims to grow its business interests beyond its Direct to Home services and provide wholesome entertainment to its subscribers.

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The Rebranding Idea

With interests expanding to OTT and Broadband, the time had come for a unified identity that would help scale up Tata Play’s position in overall content distribution while allowing them to add new business opportunities in the future. That justifies its venture to strengthen the platform’s OTT services that it has been providing for the past two years besides carrying on the DTH services.

OTT has taken the form of mainstream entertainment, so Tata Play wants to ensure that it aligns with the new digital changes while sticking to its core business values at the same time. With next-level features, the brand focuses on elevating the viewing experience of its consumers.

Also Read: Aviation Veteran Sanjiv Kapoor will be Jet Airways New CEO!

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Tata Play: Reimagining the Brand

Tata Play constructed the idea into a whole new brand with the help of several creative partners such as Venturethree and Ogilvy. As explained by the Creative Director of Venturethree, Tata Play’s new brand icon signifies both ‘play’ and the idea of progress and betterment. The idea is to rejuvenate the brand with a bold and fresh attitude to make entertainment better in Indian households.

Promotions and Marketing

The tag of the brand Tata is itself a significant promoting factor of Tata Play. Moreover, its legacy of the past 15 years also counts. However, the company conducted countrywide brand promotion to make people aware of the new range of offers and services that come with the rebranding. It partnered with Kareena Kapoor Khan and Saif Ali Khan for the national market. For marketing in the South market, it chose Priyamani and R Madhavan.

Binge Combo packs–TV channels and Popular OTT apps in one Combo pack

Tata Play Binge Combos are the first of their kind bundled offerings and are your entertainment passport across TV and OTT worlds! They combine your favourite TV Channels with 12 OTT Apps in one simple and affordable combo. Now, you don’t have to spend time managing multiple subscriptions because Tata Play will do it for you. You can choose from a variety of combos, providing the best entertainment across multiple languages. So much quality content will give you a hard time choosing what to watch.

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Another significant change has been the addition of Netflix to the already-existing OTT platforms such as Amazon Prime Video and Disney+Hotstar. Other services like Service Free Visits and No Reconnection charges give you all the more reasons to choose Tata Play as your entertainment provider if you already haven’t done so.

Also Read: Everything You Need to Know About Gross Working Capital in India

Make Your Life a Little More Jingalala

If you have been a Tata Play subscriber, you know how the brand has shaped your views on entertainment over the years. With the newly-added features and services, things get better. The Binge+ set top box offer will enhance your family’s entertainment experience by making everything easy, better and fun.

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With unsecured personal loans under lens, growth momentum in the segment to derail in coming quarters

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With unsecured personal loans under lens, growth momentum in the segment to derail in coming quarters

New Delhi, Feb 26 (IANS) ICICI Securities has warned of a potential derailment of growth momentum in unsecured personal loans due to recent regulatory actions. The report highlights concerns over accelerated growth in unsecured loans and the impact on NBFCs.

The regulatory measures by the RBI include an increase in risk weights on unsecured consumer credit and banks’ funding to NBFCs. This is aimed at prompting lenders to reassess their growth strategies in light of the heightened credit growth in unsecured personal loans since the onset of the Covid pandemic.

The surge in credit demand for personal and consumer loans was driven by factors such as disruption in cashflow for small SMEs, temporary unemployment during the Covid phase, and a focus on lifestyle upliftment. Additionally, tech upgrades during Covid simplified credit delivery and expanded the reach for NBFCs.

Many NBFCs have adapted to the demand by revamping their processes and partnering with fintechs to leverage their balance sheet. Consequently, credit growth in personal and consumer loans has exceeded 100 per cent CAGR for most NBFCs, far surpassing the sub-20 per cent blended growth between FY21 and December 2023.

The cumulative AUM of NBFCs analyzed in the report amounts to Rs 10 trillion, with unsecured loans exhibiting even faster growth rates. Some players have reported unsecured loan CAGRs exceeding 100 per cent between FY21 and December 2023. This trend underscores the significant impact of unsecured personal loans on the overall credit landscape for NBFCs.

–IANS

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India seeks greater say for developing countries at WTO meet

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India seeks greater say for developing countries at WTO meet

India advocates for flexibility in existing WTO agreements for developing countries at 13th Ministerial Conference

Abu Dhabi, Feb 26 (IANS) India emphasized at the 13th Ministerial Conference of the WTO in Abu Dhabi that developing countries need flexibility in current agreements to address constraints in industrialization. Commerce Secretary Sunil Barthwal led the Indian delegation, highlighting the need for appropriate policy space to tackle longstanding issues.

India raised concerns about combining development issues with new topics like “Trade and Industrial Policy” and objected to integrating Gender and MSMEs discussions within WTO, stating they are already addressed in other international forums.

In discussions on sustainable development and policy space for industrialization, India stressed the importance of maintaining focus in the multilateral trading system and avoiding mixing non-trade issues with the WTO agenda. The country also promoted a sustainable lifestyle approach, including the LiFE movement for environmental conservation.

Furthermore, India expressed apprehension about the rise of trade protectionist measures under the guise of environmental protection, calling for a balanced approach. The nation urged for a sustainable way of living based on traditions and conservation values to combat climate change effectively.

Journalist: IANS
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SEBI receiving complaints regarding fraudulent trading platforms falsely claiming affiliation with FPIs

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SEBI receiving complaints regarding fraudulent trading platforms falsely claiming affiliation with FPIs

New Delhi, Feb 26 (IANS) Markets regulator SEBI has issued a warning to investors regarding fraudulent schemes claiming affiliation with SEBI-registered Foreign Portfolio Investors (FPIs) and offering stock market access through FPIs or FIIs.

SEBI has been flooded with complaints about trading platforms falsely associating themselves with FPIs and FIIs and luring individuals through online trading courses and mentorship programs. These fraudsters manipulate social media platforms like WhatsApp and Telegram to deceive victims into downloading applications for trading privileges without the need for official accounts.

The regulatory body highlighted that the FPI investment route is not available to resident Indians, with few exceptions as per the SEBI (FPI) Regulations, 2019. SEBI emphasized that there is no provision for an “institutional account” in trading, and investors must have a trading and Demat account with a SEBI-registered broker/trading member and DP for direct access to the equities market.

SEBI clarified that no relaxations have been granted to FPIs regarding securities market investments by Indian investors. The market regulator urges investors to exercise caution and avoid falling prey to fraudulent schemes propagated through social media and online channels claiming unauthorized stock market access through FPIs or FIIs.

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