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7 Ways to Start Your Online Marketing Business

Given this vast market and such a significant growth rate, let’s look at seven quick steps to get an online marketing business going.

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Almost everyone dreams of starting a successful company at one point in their life. A business that affords them the lifestyle they’ve always wanted – enough money in the bank to travel the world and spend quality time with the family. In reality, 99 percent of people never get to realize this dream. 

However, pulling it off can be easier than you think, especially if your dream is starting an online marketing business. Even amidst the impacts of COVID-19, market research in 2021 revealed that the global digital marketing and advertising market is valued at US$322.5 Billion. By  2027, estimations indicate that the value should reach a size of US$640.2 Billion.  

Given this vast market and such a significant growth rate, let’s look at seven quick steps to get an online marketing business going. 

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#1 Apply Online Marketing on Yourself First

It’s difficult, if not impossible, to carry people somewhere you’ve never been before. Therefore, to begin a successful digital marketing agency, you need first to market yourself. The aim here is to get viral, either on YouTube, Facebook, Twitter, or any other digital media platform relevant to your audience. For instance, popular social media marketing entrepreneur Tai Lopez went viral through his “Here in My Garage” video on YouTube. 

The entire video was shot with an iPhone but had billions of views once it was uploaded. Hence, to better convince prospects of your marketing abilities, you have to market yourself effectively. 

#2 Start With the Appropriate Tools and Data

You need to know whether you want to incorporate, sole proprietorship, or an LLC. For some, the differences and paperwork for these three can be confusing. Making the right choice ensures that you have personal legal security in case of troubles such as lawsuits. It brings some tax benefits too. Thus, you might want to consider contacting a company formation service for assistance in selecting the best option.  

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You also need the right tools and data to ensure that you’re making the right decisions from day one. Your business model and plan need to consider trends and technology that your online marketing business will require to maintain a competitive advantage, not only in the present but also in the future.  You can consider several technologies, such as Google Adwords, Alexa, Adobe Analytics, etc.  

#3 Integrate Your System With a Conversational User Interface

It’s important to get the basics of your website right but you also need to go a step further. There are several intuitive and conversational UI making significant differences in consumer-business interactions. Some of the user interfaces, like Google’s Assistant, Apple’s Siri, and Microsoft Cortana, provide customers with answers when they can’t access direct assistants. 

Integrating any of these conversational user interfaces into your system sets your business apart. It gives your clients a unique experience each time they interact with your agency’s website. You can think about chatbots for product questions and assistance with simpler assistance tasks. 

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#4 Choose Lucrative Niches

As a small business, you want to focus on bringing in high-income customers such as dentists, lawyers, and doctors. These types of clients require your expertise and they have the money to pay for it. 

The moment you can figure out how to successfully offer value to one doctor, you can duplicate this success with other clients. Having multiple retainers helps build a true business, instead of the time-consuming death trap that some companies become. 

#5 Provide Multiple Packages

Clients differ in their needs and expectations. You have some that prefer the luxury package, while others can only afford the standard package. Therefore, starting with only one price eliminates a large section of your potential clients. Instead of one ultimate price, it’s advisable to begin your online marketing business with four distinct packages. 

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Each of these will differ in pricing and deliverables. Pricing your services this way helps bring in more clients and encourage loyalty. According to stats from Invesp that compared new and existing customers, existing customers are 50% more likely to buy from you and may pay your business 31 percent more

#6 Tell Compelling Stories

Your new business needs to bring in paying clients as quickly as possible. Here, you can look to your circles, such as referrals, family, and friends. However, this will have its limits. Therefore a point will come that you’ll need to approach strangers. 

Here, you’ll need a compelling story that sells your services, builds trust, and helps you close. Once your story resonates with the right audience, you can engage new people, get a large following, and enough clients.  

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#7 Hire Staff

One of the most significant setbacks for new business owners is the tendency to do too much of the “heavy lifting.” It is essential to think like an army general when you start a business. You can only do so much yourself. There are several minor tasks that you’ll need to delegate to a competent team. Some of the people you’ll need for a new marketing agency include a virtual or personal assistant and an accountant. 

Final Thoughts

There are no shortcuts to success when you start an online marketing business. Competition for clients is fierce. However, these seven steps can help you get your online marketing business off the ground and avoid the usual pitfall that prevents many from becoming profitable. Remember, the key is effective implementation and patience. 

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Net Worth

Alan Patricof Net Worth 2024: How Much is the American Investor Worth?

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Alan Patricof Net Worth 2024: How Much is the American Investor Worth?

Who is Alan Patricof?

Alan Patricof is a prominent figure in the American investment landscape, renowned for his contributions to venture capital. With a career spanning over four decades, Patricof has been instrumental in shaping the growth of numerous global companies, including America Online, Apple Computer, and Audible. His legacy extends beyond business, with involvement in community organizations and government initiatives.

Alan Patricof Career

Alan Patricof’s career in venture capital began in the industry’s early days. He founded Patricof & Co. Ventures Inc., a precursor to Apax Partners, one of the world’s leading private equity firms. Later, he established Greycroft Partners, focusing on early and expansion-stage investments in digital media. Throughout his career, Patricof’s vision and leadership have played a pivotal role in advancing the venture capital field.

Alan Patricof’s Net Worth

As of May 3, 2024, Alan Patricof’s estimated net worth stands at over $1 million. His wealth is derived from various investments, including holdings in Boston Properties Inc. and successful ventures in digital media. Despite humble beginnings, Patricof’s entrepreneurial spirit and strategic acumen have propelled him to financial success.

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Alan Patricof Age

Born in 1934, Alan Patricof is currently in his late eighties. Despite his advanced age, he remains active in the business world, leveraging his wealth of experience to mentor emerging entrepreneurs and drive innovation.

Alan Patricof Family: Wife and Children

Alan Patricof has been married to his wife Susan for over 48 years. Together, they have three children and seven grandchildren. Family holds great importance to Patricof, and he credits his upbringing and heritage for shaping his values and work ethic.

Alan Patricof Height and Weight

While specific details about Alan Patricof’s height and weight are not readily available, his stature in the investment community is undeniable. Patricof’s impact transcends physical measurements, as he continues to leave a lasting legacy in venture capital and philanthropy.

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Net Worth

Stephen M. Ross Net Worth 2024: How Much is the Chairperson of The Related Companies Worth?

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Stephen M. Ross Net Worth 2024: How Much is the Chairperson of The Related Companies Worth?

Who is Stephen M. Ross?

Stephen M. Ross, the Chairperson of The Related Companies, is a distinguished figure in the real estate sector, renowned for his significant contributions and profound impact. Born on May 10th, 1940, in Detroit, Michigan, Ross embarked on his journey into real estate at a young age, demonstrating remarkable diligence and entrepreneurial spirit. Despite initially pursuing a career as a tax attorney, Ross soon discovered his genuine passion for real estate investment, laying the foundation for his illustrious career.

Stephen M. Ross Career

Ross’s career trajectory is marked by pioneering ventures and transformative projects. In 1972, he founded The Related Companies, which initially focused on subsidized low and moderate-income apartments. Over the years, Ross transitioned to higher-profile projects, including the iconic Hudson Yards development, valued at over $7 billion. His visionary approach and strategic partnerships have cemented his reputation as a prominent figure within the real estate industry.

Stephen M. Ross Net Worth

As of 2024, according to Celebrity Net Worth, Stephen M. Ross’s net worth stands at an impressive $10 billion, solidifying his status as one of the wealthiest individuals globally. Ross’s wealth accumulation is attributed to his unparalleled success as a real estate mogul, with an estimated annual income of nearly $700 million derived from royalties on his diverse property holdings. His continued involvement in the real estate sector, with ongoing projects in New Jersey and Florida, further contributes to his substantial net worth.

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Stephen M. Ross Age

Currently, Stephen M. Ross is 83 years old, born on May 10th, 1940. Despite his age, Ross remains actively engaged in his professional pursuits, demonstrating resilience and dedication to his craft.

Stephen M. Ross Family: Wife and Children

Ross’s personal life is characterized by familial bonds and enduring relationships. He is happily married to Kara Ross and is the proud father of four children. Ross’s commitment to family values underscores his holistic approach to life and business.

Stephen M. Ross Height and Weight

Physically, Stephen M. Ross stands at a height of 6 feet 2 inches (1.88m) and maintains a healthy body weight of around 72 kg. Despite his busy schedule, Ross prioritizes his health and well-being, engaging in activities such as volleyball and tennis.

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Net Worth

Mike Markkula Net Worth 2024: How Much is the Former CEO of Apple Worth?

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Mike Markkula Net Worth 2024: How Much is the Former CEO of Apple Worth?

Who is Mike Markkula?

Mike Markkula, born Armas Clifford “Mike” Markkula Jr. on February 11, 1942, in Los Angeles, California, is an American entrepreneur renowned for his pivotal role in the early days of Apple Inc. After graduating from the University of Southern California with degrees in electrical engineering, Markkula amassed considerable wealth through stock options while working at Fairchild Semiconductor and Intel.

Mike Markkula Career

Markkula’s career trajectory took a significant turn in 1977 when he was introduced to Steve Jobs by Venture Capitalist Don Valentine. Recognizing the immense potential of the Apple II computer, Markkula became the company’s first major angel investor, providing $250,000 in funding. He subsequently served as Apple’s CEO from 1981 to 1983, overseeing critical phases in the company’s growth and development.

Mike Markkula’s Net Worth

As of 2024, according to Celebrity Net Worth, Mike Markkula boasts an estimated net worth of $1.2 billion. His wealth stems from astute investments, particularly in Apple Inc., where he played a foundational role as an early investor and executive.

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Mike Markkula Age

Born on February 11, 1942, Mike Markkula is currently [age] years old.

Mike Markkula Family: Wife and Children

Markkula is married to Linda, and together they have made significant real estate investments, including properties in Carmel Valley, Woodside, and Hawaii. They have engaged in philanthropy, with notable donations to Santa Clara University’s Markkula Center for Applied Ethics.

Mike Markkula Height and Weight

Unfortunately, information regarding Mike Markkula’s height and weight is not readily available.

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