Video Marketing Hacks turns out to be one of the most effective ways of promoting your brand online and reaching a broader audience. It helps in engaging visitors to come to your website and traffic the site’s traffic, which is so wanted by the owners of the business. Now the video is something that people love watching, and they spend about 5.5 hours per day watching videos. Social Media is also impacting lives in so many different ways, with nearly 4 million people watching videos edited using InVideo on Facebook and Instagram.
Brands need a video marketing strategy as it’s central to reach out to the larger audience and campaigning efforts. Keep your videos raw and straightforward, making authenticity the priority as that is what is loved by the audience.
Video Marketing hacks that marketers should know.
1. Giving engaging subtitles
Most of the Facebook videos don’t have sounds and so, adding attractive and creative typography for revealing the messages turns out to be a fantastic idea. Many marketers have started adding subtitles in their videos. This way, the essential parts of the video can be highlighted easily. Subtitling is the best way of promoting the products even to the non-native speakers with the pronunciation and accent improved to a great extent.
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2. Optimizing for the mobile
About 62% of the people find videos on YouTube, while about 42% of the video is on Facebook and Instagram, edited using Invideo. People love watching videos on their mobiles, replacing the need for desktops. And the mobiles need to optimize the designs in a responsive way to watch them clear and crisp. Many times, videos can’t keep up to the small screens, and they lose their charm. Be sure of testing the video, keeping in mind the resolution and screen size also.
3. Going, native
Many platforms consider YouTube to be a direct competitor prioritizing native videos over so many things. Sometimes just liking YouTube videos to a product might not gather the required audience as people tend to scroll past the videos without paying much attention. But the native videos play automatically, improving the chances of viewing these videos to the ultimate level.
4. Getting the story right
Video has the power of carrying such emotional messages, and they tend to be so much healthy. But as the marketer, you have to get the story right. Invideo is one of the best apps for editing all of these videos that you are making for your business. You can be creating a digital film for the launching of your products or services. When making digital films, cast characters showing the real side of how households work. So, getting the right story is the center of making such excellent video marketing films. Have a peek here.
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5. Making live videos
Live videos are becoming the rage, with so many people interested only in making live videos and sharing it with the world. Brands investing in the social presence only increase their user’s attention by taking the live feature whenever they need it. Social media has been narrowing the brand-consumer gap with the going live features making relationships intimate. Live commenting is authentic, giving prompt content. Live videos give people a chance to listen to the brands, and the brand can also respond to the consumers with the live commenting feature.
6. Paying attention to the trends
It’s not only the video marketing hack that you need to pay attention to; it’s all about content marketing as a whole. If it’s not what your audience has been searching for, then there is no worth making it. So be interested in making videos that engage the audience, and that involves investing in social listening. You can identify the trends using predictive analysis and also creating stories. It will indeed be anticipated and received by the audience. Be sure that the communication agency that you are using gives quick turnaround time with other online trends becoming too volatile.
7. Optimizing the search option
The shareability of the video matters the most, and that deals with optimizing part of the search option. Keywords, in this case, play such a significant role. When you are talking of SEO, video descriptions are the backbone of SEO, and you must use keywords in the descriptions to make it known to people. Make sure that all your videos are tagged using all the relevant keywords.
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8. First and foremost, seconds
Only 10 seconds are enough to make or break the marketing game and tactics you plan to use. If within 10 seconds customers are glued to your videos, they will watch it till the end. Give enough reasons to the audience to see your videos correctly by creating them using Invideo. The video that you are making must connect with the audience instantly. Pick up a topic and make an engaging video on that.
9. Using the feature of “Stories” creatively
The Stories feature has been added up in many social media platforms starting with Snapchat, and it has now been emerging on Facebook, Twitter, and Instagram. Creative stories get high engagement rates, mostly on Instagram. So, you must create quick and creative stories for getting better engagement on social media. You don’t know which one might turn out to be a game-changer for your business!
The power of video storytelling is so high that people admire videos the most. The engaging video marketing idea is to grab the audience’s attention by explaining the use of the products and how it can better your lives. You can create a How-to video of all your products explaining to people about its features and using part.
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Conclusion
If you put in the required effort and are passionate about the topic. You can also boost your social presence on the net thru the help of the Best Tiktok Marketing From SocialWick.
Videos have the power of changing the face of content strategy that will bring the audience close to you. Video Marketing Hacks, It should be on top of the marketing map to earn profits and reap benefits from social media channels.
Manvendra Chaudhary, with over 5 years of professional experience as CEO of Unique News and Megalent Marketing, shares insights on life, business, and health for your success.
The founder and CEO of Bombay Shaving Company Shantanu Deshpande took to LinkedIn and shared a picture from the topper’s newspaper advertisement.
In the caption, he wrote
“It was shocking to see the amount of hate targeted at a teenage girl who had topped an exam because of her facial hair. Our simple message to this amazing young woman with such a bright future. Love to see my team ooze class. No opportunistic sales, QR codes, nothing. Just a heartfelt message to a fellow Bae.”
The caption further reads,
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“Dear Prachi, they’re trolling your hair today, they’ll applaud your AIR tomorrow.”
It was the advertisement’s closing statement that fueled controversy and drew backlash from the public.
It stated,
“We hope you never get bullied into using our razor.”
Netizens’ Reactions
The post went viral within hours of its posting. Many netizens called it “disgusting” and “absurd.”
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One user wrote,
“This is a collective failure of your team. Hope they read each and every comment and reflect. Did no one in the team notice this problem? How disconnected are they from reality? This will leave a deeper scar on the girl than anything else, and I will always remember your brand for being an opportunist.”
While another commented, “Insensitive.”
“This is terrible, a huge mistake you made. This is bullying this woman on another, bigger level,”
wrote another.
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“Classless and in poor taste… You don’t deserve more attention than this,”
one commented.
What the CEO Has to Say?
Shantanu Deshpande described his caption as a small token of support for Prachi, and thus defended the ad.
His efforts to clear the air were in vain, as many netizens still found the company’s response via the ad lacking sensitivity.
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Bombay Shaving Company’s intention was to extend support for the topper. However, it ultimately led to more criticism and enhanced controversy.
Recently, the class 10th and 12th results were published by the Uttar Pradesh Madhyamik Shiksha Parishad. Prachi Nigam scored 591/600 marks and topped Class 10. She revealed that her aim is to crack the IIT-JEE and become an engineer.
Gerber and Perrigo Face New Lawsuit Over ‘Store-Brand’ Infant Formula Pricing; All Pending Toxic Baby Food Cases Consolidated into New Class Action MDL
Infant formula makers Gerber and Perrigo have been hit with a class-action lawsuit, which accuses the companies of artificially creating a shortage and jacking up prices for “store-brand” formula sold at Walmart, Walgreens, and other retailers.
The lawsuit was filed on Monday in federal court in Alexandria, Virginia. It accuses Perrigo of violating antitrust laws by collaborating with Gerber to prevent competitors from entering the market for store-brand formula.
Perrigo, one of the nation’s largest suppliers of store-brand formula, sells its products under retail labels at prices lower than similar branded products. However, the lawsuit alleges that Gerber, by granting Perrigo the first right of refusal to Gerber’s excess formula supply, which could have been sold to other competitors, is engaging in practices that stifle competition.
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The lawsuit claims that through this arrangement, Gerber agreed to keep its excess formula out of the store-brand market, thereby gaining a share of Perrigo’s profits. The lawsuit was filed by four residents of California, Illinois, Michigan, and Pennsylvania, who will represent millions of customers who have purchased store-brand baby formula. The lawsuit does not name formula retailers as defendants. It asks the court to intervene and end the anticompetitive deals between Perrigo and Gerber and seeks more than $5 million in monetary damages.
This lawsuit is similar to another case filed in Brooklyn federal court by a potential store-brand competitor, P&L Development. Gerber and Perrigo requested the dismissal of that case, which was denied by the judge in February. The companies involved in the lawsuit claimed they compete fairly with other infant formula manufacturers, including those of store-brand formulas. The lawsuit also cited the squeezing out of P&L Development from the store-brand market, which has led to higher prices.
Gerber is also facing numerous lawsuits accusing its brands of baby food of containing dangerously high levels of toxic heavy metals, such as lead, arsenic, and mercury. These heavy metals are extremely toxic, even for adults, and can have catastrophic consequences on developing children, leading to health complications and neurological damage. Conditions such as ADHD and autism may be linked to consuming these toxic baby foods.
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On April 11, 2024, all the lawsuits pertaining to toxic baby foods, which had been filed at different times in various courts, were consolidated into a new class action MDL in the Northern District of California and assigned to Judge Jacqueline Scott Corley. Besides Gerber, other baby food manufacturers like Beech-Nut and Campbell Soup Co. have also been named as defendants.
The legal wrangling between the crypto sector and the SEC, or the Securities and Exchange Commission, is getting uglier, with ConsenSys, a major protagonist of the Ethereum Blockchain, filing a lawsuit against the regulatory body in a Texas federal court. This legal action seeks an intervention to ward off a looming SEC lawsuit against the company regarding features of its popular MetaMask wallet. The lawsuit also seeks the court’s help in deciding once and for all the vexed question of whether Ethereum’s digital token, Ether, is not a security. The legal uncertainty hangs heavily on the crypto sector and puts a question mark on its very existence.
In an exhaustive 34-page legal filing, ConsenSys states that the SEC’s endeavor to exert control over Ethereum is both illegal and a threat to blockchain technology.
The complaint states,
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“The SEC’s unlawful seizure of authority over ETH would spell disaster for the Ethereum network, and for ConsenSys. Every holder of ETH, including ConsenSys, would fear violating the securities laws if he or she were to transfer ETH on the network. This would bring the use of the Ethereum blockchain in the United States to a halt, crippling one of the internet’s greatest innovations.”
The lawsuit also alleges that SEC Chairman Gary Gensler has embarked on an aggressive enforcement policy directed at the big players in the crypto sector like Coinbase and Uniswap. The lawsuit particularly points out a campaign that involved a deluge of subpoenas asking firms and developers for documents related to their dealings with the nonprofit Ethereum Foundation, which supports the blockchain’s development.
The crypto sector is up in arms against Gensler’s tactics and has contended that the SEC has never provided clear rules meant for the distinct features of blockchain technology. However, Gensler negates this argument, saying that the existing securities laws are clear and sufficient, and that the crypto industry refuses to comply with them.
Gensler’s actions are full of contradictions since, in the past, the SEC had maintained that blockchain’s tokens, like Bitcoin, are not securities and hence beyond its purview. A senior official in 2018 had stated that Ethereum has reached a state where it is adequately decentralized, and further, the agency also gave the green signal for the launch of Ethereum futures trading—an implicit acknowledgement that Ether is a commodity. However, at present, Gensler is using a recent feature of Ethereum, known as staking, as grounds for the recent legal campaign.
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The lawsuit was filed after the SEC issued a Wells Notice, which is akin to a formal letter warning that the agency intends to sue a firm and could lead to a settlement later. The SEC charged ConsenSys that MetaMask was operating as an unlicensed broker-dealer. MetaMask offered users a means to stake Ethereum on their behalf. Staking was a feature introduced in September 2022 on the Blockchain as a replacement for the energy-intensive mining process. The process involves a system of validators who pledge collateral to become trusted validators.
The SEC objects to the process of staking, which has changed Ethereum from a commodity into a security. ConsenSys founder Joe Lubin has called this account of the SEC “preposterous”.
Lubin said,
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“The act of staking is really just posting a security bond so you can get paid to contribute labor and resources to help operate the Ethereum protocol. Now they’re trying to turn that into some sort of investment contract.”
Lubin also stated that the SEC’s actions will lead to a halt in the growth of the crypto sector and blockchain technology as a whole. Lubin feels that the SEC seeks to block pending applications by companies to launch spot ETFs for Ethereum, following the huge popularity of Bitcoin ETFs. The SEC is in fact trying to regulate a technology on its merits and it will only stifle innovation.
