There are a lot of up and coming content creators that are making a lot of noise in this industry. Although that brings a great competitive spirit into the content industry, it can also pose a threat to you.
When there are a lot of players doing the same thing, that can harm the business you are running and you might be lost in the noise of the industry. To combat that, the storytelling model was formed to produce content that will stand out and work on overcoming writer’s block. Why is storytelling important in the content creation industry?
Speaks directly to the audience
When you do storytelling in content creation, it doesn’t matter whether you are starting as a freelance writer or a graphic designer, but it can connect with the audience. Think about how stories make you feel, when you hear a well-narrated story, you will be hooked and would like to hear more. A bad narrator, on the other hand, just keeps you wondering when they will stop telling their story.
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The same applies to storytelling, so it is important because you can attract the audience directly and have them listening to you. With that platform, the audience can engage with you and that helps gain more followers.
The key to creating effective content is not focusing too much on yourself. If you do so, there is a high possibility that you will lose the interest of the listeners or viewers.
If you ask the audience to engage in the story you are telling by means of social media comments or sharing, that will make it easier to build a connection. When you post in the future, they will be keener on hearing what you have in store for them at that time. Ensure that when narrating the story, it touches the emotions of the audience to successfully communicate with them.
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Channels customers throughout the customer journey
There are different kinds of stories if you are using content marketing for the strategy you are implementing. In addition to all the tools for a writer’s toolkit, you can use storytelling to channel customers throughout the customer journey.
That is another major benefit of storytelling because you can use the stories you tell to motivate customers to move with you on this journey. Storytelling can be used across all the stages of the customer journey. That includes the stage where clients would just like to know about your brand and what you do.
These stories can grab the attention of potential customers for the first time. They need to be short and explain what impact the products and services you offer will have on them. The stories can be entertaining, add value to them or be emotional to make the audience more interested.
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You can then move on to the following stage, where customers would like to hear more about what you can do for them. At this stage, you should focus more on the story behind the brand, what made you want to start it? What problems did you want to solve? Most importantly, what are you doing right now to solve them?
The final stage is when you build trust between you both and that’s where you can narrate the story of existing customers, explained below. Throughout the journey, you can condition the audience using storytelling and that makes it highly efficient in converting potential customers.
Great storytelling requires perfect writing in terms of the script for the videos or the blogs, and for that, you need professional writers from. For example, if you run a job site or an academic writing portal like https://www.uk-dissertation.com/ and https://www.brillassignment.co.uk/. Reviews on writing sites and social media profiling services also prove to be of great help.
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Customer stories can attract new customers
In content marketing, like top resume reviews nothing attracts new customers like customer stories that narrate their experience on the product or service being marketed. That has caused many companies and digital marketers to migrate to user-generated content on social media platforms. The hype on this form of social media marketing manifests the importance of generating content that tells the story of clients.
Companies and digital marketers can do this by encouraging their customers to post their experience with the company on their social media profiles. They may add rewards for customers that do so but the bottom line is that user-generated content is important to drive traffic to the business being marketed. On the other hand, you can also assist customers with exceptional stories to narrate it to the entire targeted audience.
For example, if your customers are young students who book a budget travel package through your portal, you can help them with a video narrating budget travel ideas.
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The story will fit the bill perfectly and will connect with the audience, which accomplishes the goal of reaching more potential customers. It doesn’t always have to be about you or the company you’re working for but it can also be directly about the customers you serve.
Visual content captivates the audience
They say a picture speaks a thousand words and if that is so, a video speaks a million. Millennials love visual content on social media and even on good old fashioned websites like https://www.proessaywriting.com/essay-paper/. The time of bland marketing on black and white is long gone and now colorful images, infographics, and videos should be used to market products.
Videos are a great way to meaningfully engage with the targeted audience and many online shops have used it to market products. They have been used by shoppers as a way to make product decisions and that is why more companies have started gravitating towards generating video content. Using videos to tell stories is a very powerful method of reaching the hearts of the targeted audience.
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You can also use other graphics and pictures to make the story you are telling more appealing. Infographics, high-quality stock images – they all help in creating a connection with the audience.
The visual content can be spread across all social media platforms, especially on Instagram and Twitter. That will help you reach a wider audience meaningfully and can grow the brand or business you are running.
No one will have a story like yours
The major benefit of content storytelling is that it will be 100% unique because no one out there has the exact same story you have.
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Unlike article writing, you may be accused of plagiarism or someone might copy the content you write but you don’t have all those problems. In that way, customers will be able to see the emotions and your personality in particular and fall in love with it.
After that connection, it is hard to erase that impression and whenever you post other content, they will pay close attention to it. Also, the peculiarities that make up your story could make someone else out there relate and be a loyal follower or customer.
You can save time when you are storytelling through the content you create because there is no extensive research needed.
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The only thing you need is the perfect words to narrate the story. You also don’t have to study the market very much to try and personalize the content. The story you would like to tell isn’t dependent on the preferences of people of different demographics. Rather, it is dependent on how and why things happened and being authentic is very important when you do this.
The bottom line
Storytelling is a unique way to grab the attention of the targeted audience and make them love you for who you are. It can be used as part of digital marketing campaigns and also for conditioning customers during their customer journey.
Visual content also helps make the story you’re telling come alive and customers will be more captivated by it. Also, storytelling makes the content you produce unique and free of any plagiarism, unlike other written pieces you can create.
Tiffany Harper is a professional freelance writer, who sometimes works as a subject matter expert with the blogs and social media posts for an assignment help online at Essay Help. She is currently authoring a book on the role of AI and VR in writing and plans to release it in Feb next year. Please do not hesitate to contact her on twitter.
Gerber and Perrigo Face New Lawsuit Over ‘Store-Brand’ Infant Formula Pricing; All Pending Toxic Baby Food Cases Consolidated into New Class Action MDL
Infant formula makers Gerber and Perrigo have been hit with a class-action lawsuit, which accuses the companies of artificially creating a shortage and jacking up prices for “store-brand” formula sold at Walmart, Walgreens, and other retailers.
The lawsuit was filed on Monday in federal court in Alexandria, Virginia. It accuses Perrigo of violating antitrust laws by collaborating with Gerber to prevent competitors from entering the market for store-brand formula.
Perrigo, one of the nation’s largest suppliers of store-brand formula, sells its products under retail labels at prices lower than similar branded products. However, the lawsuit alleges that Gerber, by granting Perrigo the first right of refusal to Gerber’s excess formula supply, which could have been sold to other competitors, is engaging in practices that stifle competition.
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The lawsuit claims that through this arrangement, Gerber agreed to keep its excess formula out of the store-brand market, thereby gaining a share of Perrigo’s profits. The lawsuit was filed by four residents of California, Illinois, Michigan, and Pennsylvania, who will represent millions of customers who have purchased store-brand baby formula. The lawsuit does not name formula retailers as defendants. It asks the court to intervene and end the anticompetitive deals between Perrigo and Gerber and seeks more than $5 million in monetary damages.
This lawsuit is similar to another case filed in Brooklyn federal court by a potential store-brand competitor, P&L Development. Gerber and Perrigo requested the dismissal of that case, which was denied by the judge in February. The companies involved in the lawsuit claimed they compete fairly with other infant formula manufacturers, including those of store-brand formulas. The lawsuit also cited the squeezing out of P&L Development from the store-brand market, which has led to higher prices.
Gerber is also facing numerous lawsuits accusing its brands of baby food of containing dangerously high levels of toxic heavy metals, such as lead, arsenic, and mercury. These heavy metals are extremely toxic, even for adults, and can have catastrophic consequences on developing children, leading to health complications and neurological damage. Conditions such as ADHD and autism may be linked to consuming these toxic baby foods.
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On April 11, 2024, all the lawsuits pertaining to toxic baby foods, which had been filed at different times in various courts, were consolidated into a new class action MDL in the Northern District of California and assigned to Judge Jacqueline Scott Corley. Besides Gerber, other baby food manufacturers like Beech-Nut and Campbell Soup Co. have also been named as defendants.
The legal wrangling between the crypto sector and the SEC, or the Securities and Exchange Commission, is getting uglier, with ConsenSys, a major protagonist of the Ethereum Blockchain, filing a lawsuit against the regulatory body in a Texas federal court. This legal action seeks an intervention to ward off a looming SEC lawsuit against the company regarding features of its popular MetaMask wallet. The lawsuit also seeks the court’s help in deciding once and for all the vexed question of whether Ethereum’s digital token, Ether, is not a security. The legal uncertainty hangs heavily on the crypto sector and puts a question mark on its very existence.
In an exhaustive 34-page legal filing, ConsenSys states that the SEC’s endeavor to exert control over Ethereum is both illegal and a threat to blockchain technology.
The complaint states,
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“The SEC’s unlawful seizure of authority over ETH would spell disaster for the Ethereum network, and for ConsenSys. Every holder of ETH, including ConsenSys, would fear violating the securities laws if he or she were to transfer ETH on the network. This would bring the use of the Ethereum blockchain in the United States to a halt, crippling one of the internet’s greatest innovations.”
The lawsuit also alleges that SEC Chairman Gary Gensler has embarked on an aggressive enforcement policy directed at the big players in the crypto sector like Coinbase and Uniswap. The lawsuit particularly points out a campaign that involved a deluge of subpoenas asking firms and developers for documents related to their dealings with the nonprofit Ethereum Foundation, which supports the blockchain’s development.
The crypto sector is up in arms against Gensler’s tactics and has contended that the SEC has never provided clear rules meant for the distinct features of blockchain technology. However, Gensler negates this argument, saying that the existing securities laws are clear and sufficient, and that the crypto industry refuses to comply with them.
Gensler’s actions are full of contradictions since, in the past, the SEC had maintained that blockchain’s tokens, like Bitcoin, are not securities and hence beyond its purview. A senior official in 2018 had stated that Ethereum has reached a state where it is adequately decentralized, and further, the agency also gave the green signal for the launch of Ethereum futures trading—an implicit acknowledgement that Ether is a commodity. However, at present, Gensler is using a recent feature of Ethereum, known as staking, as grounds for the recent legal campaign.
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The lawsuit was filed after the SEC issued a Wells Notice, which is akin to a formal letter warning that the agency intends to sue a firm and could lead to a settlement later. The SEC charged ConsenSys that MetaMask was operating as an unlicensed broker-dealer. MetaMask offered users a means to stake Ethereum on their behalf. Staking was a feature introduced in September 2022 on the Blockchain as a replacement for the energy-intensive mining process. The process involves a system of validators who pledge collateral to become trusted validators.
The SEC objects to the process of staking, which has changed Ethereum from a commodity into a security. ConsenSys founder Joe Lubin has called this account of the SEC “preposterous”.
Lubin said,
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“The act of staking is really just posting a security bond so you can get paid to contribute labor and resources to help operate the Ethereum protocol. Now they’re trying to turn that into some sort of investment contract.”
Lubin also stated that the SEC’s actions will lead to a halt in the growth of the crypto sector and blockchain technology as a whole. Lubin feels that the SEC seeks to block pending applications by companies to launch spot ETFs for Ethereum, following the huge popularity of Bitcoin ETFs. The SEC is in fact trying to regulate a technology on its merits and it will only stifle innovation.
Caterina Fake is a renowned American entrepreneur and co-founder of several groundbreaking ventures, including Flickr and Hunch. Born on June 13, 1969, in Pittsburgh, Pennsylvania, Fake has been a driving force in reshaping the digital landscape through her innovative ideas and entrepreneurial acumen.
From her early days in Pittsburgh to her rise in Silicon Valley, Caterina Fake’s career has been marked by a relentless pursuit of excellence. Co-founding platforms like Flickr and Hunch, she has revolutionized how we connect and share information online. Her visionary leadership and creative brilliance have cemented her status as a trailblazer in the tech industry.
Caterina Fake Net Worth
As of 2024, according to TheRichest, Caterina Fake’s net worth stands at an impressive $25 million. Her entrepreneurial ventures, including Flickr and Hunch, have contributed significantly to her financial success. With a keen eye for emerging trends and a knack for innovation, Fake continues to inspire aspiring entrepreneurs around the world.
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Caterina Fake Age
Currently 54 years old, Caterina Fake was born on June 13, 1969. Despite her age, she remains a dynamic force in the business world, constantly pushing the boundaries of what’s possible in technology and entrepreneurship.
Caterina Fake Family: Husband and Children
Caterina Fake was previously married to Stewart Butterfield, with whom she co-founded Flickr. They tied the knot in 2001 but announced their split in 2007. They share one child, Mint Butterfield, who has recently been reported missing. Caterina Fake is currently in a relationship with Jaiku co-founder Jyri Engeström.
Caterina Fake Height and Weight
While specific details about Caterina Fake’s height and weight are not readily available, her stature in the tech industry is undeniable. Standing tall as a visionary leader and innovator, Fake’s impact transcends physical measurements, leaving an enduring legacy in the digital sphere.
