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STRATEGIES FOR DOING VIDEO MARKETING ON YOUTUBE

Here we share some strategies and tips so that you can take advantage of the potential of video marketing for your business.

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STRATEGIES FOR DOING VIDEO MARKETING ON YOUTUBE

YouTube is not just a video-sharing platform, but it is also one of the most popular search engines on the web. It is the second only after Google, and it is one of the top popular websites in the world, with more than a billion unique visitors every month.

YouTube is a marketing tool with great potential for your business as it serves to energize your current customers and attract other new customers. So if your business is B2B, you should keep in mind that 92% of B2B customers watch online videos, and 43% of B2B customers watch online videos when they are researching products and services for your business on YouTube.

Here we share some strategies and tips so that you can take advantage of the potential of video marketing for your business.

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Optimize and configure your YouTube channel well

Remember to make use of the resources offered by the platform to make your channel attractive to the user and to the platform:

Create your avatar: fill in the required fields and take advantage of the resources to show yourself.

Header image: make it aesthetically attractive. You can also take advantage of it to promote the channel itself or what you offer.

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Links: configure them to be able to direct visits to your other channels.

Featured videos

YouTube offers you the possibility to show a featured video to users who don’t know you and come to your channel, and other different ones for which they are already subscribed and are part of your community. You can use some tools to create a Youtube video for this. FlexClip is one of the best platforms which provides thousands of templates and resources.

Take advantage of this strategically because to the new ones, you will have something to tell them so that they know you, But those who are already part of your subscribers expect something more. Do not tell them what they already know.

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Sort videos into playlists

Help the user with the order. Create playlists in which you can group the videos according to your criteria and display the content in a friendly and orderly way.

Label your videos well

Taking a few minutes to create the tabs for each of the videos that you are going to publish will have a beneficial return for your channel.

Do not forget to:

1.Give your video an attractive title

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2.Fill in the description field. Attention to the first words, which are those that YouTube and Google will show in the search results.

3.Create the tags with which you want to associate it 

4.Choose or create the right thumbnails to make them attractive

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5.Use the labels

Adding labels within the video is a good strategy to direct users to your website, blog or social networks.

Take advantage of Youtube Cards

The annotations made in the editor appear as labels or offer you graphic resources to be striking and attractive.

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But for that, you have another great resource: YouTube Cards. They appear in the upper right corner of the videos. Closed it will show an icon of an “i”; When the user displays it, it shows the content you have configured, which can be of three types:

a link to a website

another channel

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a video or playlist

What Kind of videos you can create for Youtube

If what has been explained so far convinces you, but you don’t know where to start or what types of videos you can make to start with a YouTube video marketing strategy, here are a few ideas.

Spots and advertisements

By making a budget-injected ad, you can take advantage of the strategy doubly by creating related videos that tell the full story, the behind-the-scenes process and how it was made, outtakes, and more. These could be a brilliant way to get visibility and make yourself known. Get creative and maybe even make it go viral.

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Tutorials

Tell what you know how to do or that aspect in which you are a specialist. Take into account the educational aspect that I have mentioned above. YouTube is the second most used search engine after Google. Just remember that and take advantage of the fact that users are very aware of this to achieve visibility in your niche.

Courses, webinars …Lately, we are experiencing quite an explosion in this regard, right? It is the logical derivative of the tutorials. In this case, you will have to strategically work on the content so that it is didactic, entertaining so that users stay until the end, add value and arouse interest. 

And don’t forget the hook to attract them as potential customers of your product or service.

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Don’t miss this video from my channel in which I explain how to create an online course:

Video blogs or Vlogs

Very trendy a few years ago, if you develop a strategy and work on it, you can find your niche here.

Data and Highlights

Resource videos are those in which the data is the thickness of the content and shows it in a very graphical way, like animated infographics.

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From the famous Did you know …? even more complex levels, they are a good way to offer attractive and easy to digest and understand.

Branded Content

Showing the values and benefits of your product, service or brand through video is a great way to communicate.

Find the right style and tone and develop the content in such a way that what you tell connects with the user, that it excites them.

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User-generated content

Depending on your industry and product, it can be a great way to build community. Suggest that users who use your product or service create videos telling how they do it.

You will get visibility, attraction for new prospects and positioning. A strategy to think about if the conditions are met in your case.

Interviews

From interviews with clients or influential people in the sector, if you get the participation of these people, it will be a good strategy for your positioning.

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Video with influencers

If you develop marketing actions with influencers in your niche, you can take advantage of this type of collaboration also in audiovisual format and take advantage of the advantages that video offers. 

Ready to catch the opportunities that Youtube video marketing offers you? How are you going to use video to hold and grow your business? I hope you leave us your opinion in the comments.

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Net Worth

Alan Patricof Net Worth 2024: How Much is the American Investor Worth?

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Alan Patricof Net Worth 2024: How Much is the American Investor Worth?

Who is Alan Patricof?

Alan Patricof is a prominent figure in the American investment landscape, renowned for his contributions to venture capital. With a career spanning over four decades, Patricof has been instrumental in shaping the growth of numerous global companies, including America Online, Apple Computer, and Audible. His legacy extends beyond business, with involvement in community organizations and government initiatives.

Alan Patricof Career

Alan Patricof’s career in venture capital began in the industry’s early days. He founded Patricof & Co. Ventures Inc., a precursor to Apax Partners, one of the world’s leading private equity firms. Later, he established Greycroft Partners, focusing on early and expansion-stage investments in digital media. Throughout his career, Patricof’s vision and leadership have played a pivotal role in advancing the venture capital field.

Alan Patricof’s Net Worth

As of May 3, 2024, Alan Patricof’s estimated net worth stands at over $1 million. His wealth is derived from various investments, including holdings in Boston Properties Inc. and successful ventures in digital media. Despite humble beginnings, Patricof’s entrepreneurial spirit and strategic acumen have propelled him to financial success.

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Alan Patricof Age

Born in 1934, Alan Patricof is currently in his late eighties. Despite his advanced age, he remains active in the business world, leveraging his wealth of experience to mentor emerging entrepreneurs and drive innovation.

Alan Patricof Family: Wife and Children

Alan Patricof has been married to his wife Susan for over 48 years. Together, they have three children and seven grandchildren. Family holds great importance to Patricof, and he credits his upbringing and heritage for shaping his values and work ethic.

Alan Patricof Height and Weight

While specific details about Alan Patricof’s height and weight are not readily available, his stature in the investment community is undeniable. Patricof’s impact transcends physical measurements, as he continues to leave a lasting legacy in venture capital and philanthropy.

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Net Worth

Stephen M. Ross Net Worth 2024: How Much is the Chairperson of The Related Companies Worth?

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Stephen M. Ross Net Worth 2024: How Much is the Chairperson of The Related Companies Worth?

Who is Stephen M. Ross?

Stephen M. Ross, the Chairperson of The Related Companies, is a distinguished figure in the real estate sector, renowned for his significant contributions and profound impact. Born on May 10th, 1940, in Detroit, Michigan, Ross embarked on his journey into real estate at a young age, demonstrating remarkable diligence and entrepreneurial spirit. Despite initially pursuing a career as a tax attorney, Ross soon discovered his genuine passion for real estate investment, laying the foundation for his illustrious career.

Stephen M. Ross Career

Ross’s career trajectory is marked by pioneering ventures and transformative projects. In 1972, he founded The Related Companies, which initially focused on subsidized low and moderate-income apartments. Over the years, Ross transitioned to higher-profile projects, including the iconic Hudson Yards development, valued at over $7 billion. His visionary approach and strategic partnerships have cemented his reputation as a prominent figure within the real estate industry.

Stephen M. Ross Net Worth

As of 2024, according to Celebrity Net Worth, Stephen M. Ross’s net worth stands at an impressive $10 billion, solidifying his status as one of the wealthiest individuals globally. Ross’s wealth accumulation is attributed to his unparalleled success as a real estate mogul, with an estimated annual income of nearly $700 million derived from royalties on his diverse property holdings. His continued involvement in the real estate sector, with ongoing projects in New Jersey and Florida, further contributes to his substantial net worth.

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Stephen M. Ross Age

Currently, Stephen M. Ross is 83 years old, born on May 10th, 1940. Despite his age, Ross remains actively engaged in his professional pursuits, demonstrating resilience and dedication to his craft.

Stephen M. Ross Family: Wife and Children

Ross’s personal life is characterized by familial bonds and enduring relationships. He is happily married to Kara Ross and is the proud father of four children. Ross’s commitment to family values underscores his holistic approach to life and business.

Stephen M. Ross Height and Weight

Physically, Stephen M. Ross stands at a height of 6 feet 2 inches (1.88m) and maintains a healthy body weight of around 72 kg. Despite his busy schedule, Ross prioritizes his health and well-being, engaging in activities such as volleyball and tennis.

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Net Worth

Mike Markkula Net Worth 2024: How Much is the Former CEO of Apple Worth?

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Mike Markkula Net Worth 2024: How Much is the Former CEO of Apple Worth?

Who is Mike Markkula?

Mike Markkula, born Armas Clifford “Mike” Markkula Jr. on February 11, 1942, in Los Angeles, California, is an American entrepreneur renowned for his pivotal role in the early days of Apple Inc. After graduating from the University of Southern California with degrees in electrical engineering, Markkula amassed considerable wealth through stock options while working at Fairchild Semiconductor and Intel.

Mike Markkula Career

Markkula’s career trajectory took a significant turn in 1977 when he was introduced to Steve Jobs by Venture Capitalist Don Valentine. Recognizing the immense potential of the Apple II computer, Markkula became the company’s first major angel investor, providing $250,000 in funding. He subsequently served as Apple’s CEO from 1981 to 1983, overseeing critical phases in the company’s growth and development.

Mike Markkula’s Net Worth

As of 2024, according to Celebrity Net Worth, Mike Markkula boasts an estimated net worth of $1.2 billion. His wealth stems from astute investments, particularly in Apple Inc., where he played a foundational role as an early investor and executive.

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Mike Markkula Age

Born on February 11, 1942, Mike Markkula is currently [age] years old.

Mike Markkula Family: Wife and Children

Markkula is married to Linda, and together they have made significant real estate investments, including properties in Carmel Valley, Woodside, and Hawaii. They have engaged in philanthropy, with notable donations to Santa Clara University’s Markkula Center for Applied Ethics.

Mike Markkula Height and Weight

Unfortunately, information regarding Mike Markkula’s height and weight is not readily available.

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