Business

How Push Notification Helps to Recall your Customers

Published

3 years ago

November 1, 2021

How Push Notification Helps to Recall your Customers

Almost every business is running towards digital platforms where they are potentially creating their business applications for reaching out to more audiences. All these business owners are now frequently competing with each other for grabbing more clients than others. However, it would not be enough for you if you are only focusing on generating new leads because you are not going to achieve success until and unless your business is capable enough to recall your customers.

So, to ensure that their businesses are fulfilling this crucial requirement, they are literally adopting so many ways by which they could easily land on their users personal device screens. And the most productive way of reaching your customers mobile screen is certainly through push notifications.

So, today here I am going to give you a few quick tips for using the iOS push notifications as your best mobile marketing strategy which is certainly going to help you in recalling your customers:

With Appropriate Segmentation And Targeting

For the purpose of re-engaging your users with your online retail business, you are certainly required to plan your marketing ways more strategically. And the one best strategy that you can use for this purpose is segmentation of your target audience.

Here you are only required to critically review their behaviour on your iOS mobile app. With this you will get to know their personal likings and preferences as well. Moreover here you can also evaluate their previous buying behaviours. Now based on all these facts, you can absolutely divide your audience into well categorized segments and then finally you can target them well.

And for better targeting, simply utilize the iOS push notification messages where you offer them with those products and services which they literally want to purchase and recall them at your online retail store again and again.

Also Read: Ron Trautman: Business Objectives

With Interesting and Relevant Content:

If we are talking about the relevancy of marketing content then here you can realize that more than 70% of the marketing content is irrelevant for the users. For example, you generally view hundreds and thousands of commercial ads on TV. Now think briefly whether all of these TV ads are relevant for you or not?

Certainly, they are not. In the same manner, all of those commercial ads will not be relevant to other viewers either. So, it becomes really very important for the marketers to generate that type of content for the users which should be relevant to them and moreover interesting as well.

Not only this, but the channel that you are using for delivering your marketing content also matters here. Here you can easily adopt the iOS push notifications marketing channel for delivering your crisp, precise and relevant content on your users personal mobile screens for recalling them at your store in a well and appropriate manner.

With Personalization Approach:

Just like sending relevant content matters for your users. Here in the same regard, personalization also matters. Because with the advancement of technology, the competition between the traders is getting higher and the users are getting smarter.

Now your users absolutely prefer to choose those brands who are giving personal attention to them. So when you use traditional marketing channels like TV ads, big hoardings or displaying your ad content in newspapers then giving personal attention to all your users is certainly not possible here.

But like we said, technology has solutions for everything so as for your concern. Here all you have to do is change your marketing media from the traditional ones to the modern ones such as iOS push notifications. With this platform, you can absolutely give your users the benefit of personalization and recall them as well.

With Suitable Product Recommendations To Boost Cross Selling And Up Selling:

Another way for recalling your customers at your online retail store is to encourage them to buy more. However, for doing this in an effective manner, you can suggest buying additional value from your platform and simply let them know with iOS push notifications that they are really going to get a higher priced product in a fair deal with cross selling and up selling mechanisms.

For example, if a customer has previously shown interest in buying a pair of jeans and sweatshirt can now easily be convinced towards purchasing accessories like shoes, wallet, goggles in a combined package of fair prices. With this, you will certainly be able to crack the deals for your additional products and you can easily recall them at your online retail store in a powerful manner.

Conclusion:

Here in this content, we have provided you with a few influential iOS push notification strategies that can certainly help you in recalling your existing customers towards your online retail store again and again. So, adopt all these given tricks one by one and ensure genuine success for iOS mobile applications and for your business as well.

World

More Trouble For Microsoft, OpenAI: Eight US Newspaper Publishers File Lawsuit For Copyright Infringement

Published

1 day ago

May 4, 2024

Manoj Nair

More Trouble For Microsoft, OpenAI: Eight US Newspaper Publishers File Lawsuit For Copyright Infringement

Trouble for Microsoft and OpenAI over copyright infringement is not coming to an end, as they face several lawsuits for violating copyrights.

On Tuesday, eight US newspaper publishers sued Microsoft for illegally reusing articles in AI products.

The 98-page long lawsuit further accused the tech companies of attributing erroneous information to the publishers.

The eight newspapers that have filed the lawsuits include the New York Daily News and the Chicago Tribune.

They allege that OpenAI’s ChatGPT used their copyrighted articles to perfect its language models without permission.

The lawsuit was filed in a New York federal court on Tuesday. The publishers claim that OpenAI’s large language models, GPT-2 and GPT-3, were perfected using datasets containing text from their newspapers.

The language models are designed to produce text based on human inputs and reproduce copies of the publishers’ works. Microsoft has been indicted for using newspapers for its Bing search index but seldom provided links to the original articles. Four months ago, The New York Times also filed a lawsuit against OpenAI, accusing the tech giant of using data from its past content. It also asked for consent for usage, criticizing the use of full article excerpts in chatbot responses.

The latest lawsuit filed by the eight news outlets also demanded consent and fair value for using their content to perfect the AI language models. The lawsuit alleged that the AI tools literally regurgitate their content without directing users to the content source.

The lawsuit filings stated, “This lawsuit arises from defendants purloining millions of the publishers’ copyrighted articles without permission and without payment to fuel the commercialization of their generative artificial intelligence products, including ChatGPT and (Microsoft’s) Copilot.”

The eight newspapers that instituted the lawsuits are as follows:

The New York Daily News and The Chicago Tribune, both owned by Alden Global Capital
The Orlando Sentinel
The Sun Sentinel
The San Jose Mercury News
The Denver Post
The Orange County Register
The St. Paul Pioneer Press

OpenAI’s Response

OpenAI did not directly respond to the accusations but stated that it takes great care to support the news and media outlets. It also stated it is in continuous partnerships and conversations with various news outlets around the world to explore new opportunities, discuss problems, and seek out solutions.

Microsoft also stated that OpenAI has entered into fruitful partnerships with a number of publishers, which includes The Financial Times, The Associated Press, Spanish conglomerate Prisa Media, and Germany’s Axel Springer.

Net Worth

Alan Patricof Net Worth 2024: How Much is the American Investor Worth?

Published

2 days ago

May 3, 2024

Vishnu Chaudhary

Alan Patricof Net Worth 2024: How Much is the American Investor Worth?

Who is Alan Patricof?

Alan Patricof is a prominent figure in the American investment landscape, renowned for his contributions to venture capital. With a career spanning over four decades, Patricof has been instrumental in shaping the growth of numerous global companies, including America Online, Apple Computer, and Audible. His legacy extends beyond business, with involvement in community organizations and government initiatives.

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Alan Patricof Career

Alan Patricof’s career in venture capital began in the industry’s early days. He founded Patricof & Co. Ventures Inc., a precursor to Apax Partners, one of the world’s leading private equity firms. Later, he established Greycroft Partners, focusing on early and expansion-stage investments in digital media. Throughout his career, Patricof’s vision and leadership have played a pivotal role in advancing the venture capital field.

Alan Patricof’s Net Worth

As of May 3, 2024, Alan Patricof’s estimated net worth stands at over $1 million. His wealth is derived from various investments, including holdings in Boston Properties Inc. and successful ventures in digital media. Despite humble beginnings, Patricof’s entrepreneurial spirit and strategic acumen have propelled him to financial success.

Alan Patricof Age

Born in 1934, Alan Patricof is currently in his late eighties. Despite his advanced age, he remains active in the business world, leveraging his wealth of experience to mentor emerging entrepreneurs and drive innovation.

Alan Patricof Family: Wife and Children

Alan Patricof has been married to his wife Susan for over 48 years. Together, they have three children and seven grandchildren. Family holds great importance to Patricof, and he credits his upbringing and heritage for shaping his values and work ethic.

Alan Patricof Height and Weight

While specific details about Alan Patricof’s height and weight are not readily available, his stature in the investment community is undeniable. Patricof’s impact transcends physical measurements, as he continues to leave a lasting legacy in venture capital and philanthropy.

Also Read: Mike Markkula Net Worth 2024: How Much is the Former CEO of Apple Worth?

Net Worth

Stephen M. Ross Net Worth 2024: How Much is the Chairperson of The Related Companies Worth?

Published

3 days ago

May 2, 2024

Vishnu Chaudhary

Stephen M. Ross Net Worth 2024: How Much is the Chairperson of The Related Companies Worth?

Who is Stephen M. Ross?

Stephen M. Ross, the Chairperson of The Related Companies, is a distinguished figure in the real estate sector, renowned for his significant contributions and profound impact. Born on May 10th, 1940, in Detroit, Michigan, Ross embarked on his journey into real estate at a young age, demonstrating remarkable diligence and entrepreneurial spirit. Despite initially pursuing a career as a tax attorney, Ross soon discovered his genuine passion for real estate investment, laying the foundation for his illustrious career.

Stephen M. Ross Career

Ross’s career trajectory is marked by pioneering ventures and transformative projects. In 1972, he founded The Related Companies, which initially focused on subsidized low and moderate-income apartments. Over the years, Ross transitioned to higher-profile projects, including the iconic Hudson Yards development, valued at over $7 billion. His visionary approach and strategic partnerships have cemented his reputation as a prominent figure within the real estate industry.

Stephen M. Ross Net Worth

As of 2024, according to Celebrity Net Worth, Stephen M. Ross’s net worth stands at an impressive $10 billion, solidifying his status as one of the wealthiest individuals globally. Ross’s wealth accumulation is attributed to his unparalleled success as a real estate mogul, with an estimated annual income of nearly $700 million derived from royalties on his diverse property holdings. His continued involvement in the real estate sector, with ongoing projects in New Jersey and Florida, further contributes to his substantial net worth.

Stephen M. Ross Age

Currently, Stephen M. Ross is 83 years old, born on May 10th, 1940. Despite his age, Ross remains actively engaged in his professional pursuits, demonstrating resilience and dedication to his craft.

Stephen M. Ross Family: Wife and Children

Ross’s personal life is characterized by familial bonds and enduring relationships. He is happily married to Kara Ross and is the proud father of four children. Ross’s commitment to family values underscores his holistic approach to life and business.

Stephen M. Ross Height and Weight

Physically, Stephen M. Ross stands at a height of 6 feet 2 inches (1.88m) and maintains a healthy body weight of around 72 kg. Despite his busy schedule, Ross prioritizes his health and well-being, engaging in activities such as volleyball and tennis.

Also Read: Dave Ramsey Net Worth 2024: How Much is American Radio Personality Worth?