Search Engine Optimization (SEO) is a holistic effort of all pieces of business marketing strategy. For eCommerce websites, SEO is low-hanging fruit, but it needs constant efforts to attract more organic audiences. During the pandemic COVID-19 crises has accelerated the shift towards a more digital world especially in online shopping.
According to CNBC “Big E-commerce giants Alibaba and JD.com set new records by racking up around $115 billion in sales across their shopping websites during the Singles Day event”. Also, online shopping over “Black Friday” surged nearly 22% and hit a new record of $9 Billion, and also “Cyber Monday” online sales retained $10.8 Billion in the U.S.
Experts believed that E-commerce growth is expected to continue and people’s preference to shop online is set to stay even after post-pandemic that relatively becomes new normal in coming years.
Speed Site & Reduce Load Time
A greater user experience is attained when site speed is loading fast and it’s essential for e-commerce websites and significant impact on search engine ranking. According to stats “Amazon found that every 100ms of latency cost them 1% in sales”
A recent survey reveals that 75% of customers are not ready to buy from that sites have poor performance. In an eCommerce site, performance and site speed are the crucial factors for drive organic traffic and better conversion rates.
Keep Mobile Ready & Optimize
Mobile devices have revolutionized our lifestyle and become so important in multi-utility functionality. If your site is not optimized for a mobile device that will be a serious disadvantage. Make sure that the site has to responsive and other concepts like AMP (Accelerated Mobile Page). Incorporate AMP for your site that avails open source for developers to create amazing responsive websites. Google AMP format can also further optimizing the mobile experience by reducing load time and improves search engine ranking.
Customer reviews play a key role in eCommerce website and search engine like google treats reviews as new content and engagement. Incorporating customer reviews and testimonies have significantly improved the credibility & trust of your business and encourage people to interact. Interaction of customers ultimately leads to an improved profit of your business.
Try to utilize schema markup or WordPress featured snippet plug-ins to add product reviews, stars, and a number of reviews show up on SERPs.
Ecommerce site architecture or structure is how you set up site navigation, category pages, and product pages. Google uses site navigation to index and discovers new pages. Poor navigation has heavily hurt your search engine rankings. Appropriate navigation and internal linking enable the pages to get the most authority from the site homepage and have a better chance of ranking high in SERPs.
Adding breadcrumbs allows both users and Google to know the specific child-parent relationship of product and category pages.
- Make the site simple and scalable.
- No Page should take more than three clicks.
- Focus on creating highly relevant URLs through keyword research.
Optimizing Site Content
Product pages are the lifeblood of the eCommerce business; you need to give your products a perfect & useful description. Focus on from SEO perspective; think about the keywords & terms to rank for. Concentrate on writing quality content instead of keyword and content stuffing.
From attracting users studying Google images to reducing site load time, image optimization is a vital part of a successful eCommerce site. Image optimization is reducing the file size of image with our degrading quality.
- Use relevant keywords in naming the image.
- Optimize image Alt attributes.
- Focus on image dimensions and product angles.
- Use image sitemaps.
Adding videos on product pages gains higher engagement and also users feel more confident about their purchases. A study done by wall-street journal stated that “Google displays more than 20 million search results for “unboxing”, and that unboxing videos had more than 10.3 billion views”
Well-executed video content can engage users and educate them about the product and convert them into buyers.
Frequently Asked Questions (FAQ) content on product pages has an opportunity to connect with your customers by addressing the issues & queries in a helpful way and more importantly, it’s key to drive higher conversions.
Due to the internet accessibility and more people can view the website at any time, eCommerce business offers a whole range of opportunities. Also, need a strategic plan to face the challenges, increase revenue, and stay ahead of competitors. Integrate SEO plus other marketing approaches to help your business more successful.